Parras

As of June 2026, Parras, Saltillo, Torreón have 416 active Airbnb and VRBO listings. This represents a 8% increase from the previous year.

The average Airbnb or VRBO in Parras generates $234K per year. High-performing properties earn $979K/year, while low-performing properties earn $70K/year. Supply growth of 7.5% YoY combined with flat revenue suggests increasing competition is fragmenting the market, with the four-fold performance gap between high and average properties indicating significant variance in how effectively hosts capture demand in this soft market.

Airbnb and VRBO can be profitable in Parras. Average annual revenue is $234K with 13% occupancy. High-performing properties earn up to $979K/year. Supply is growing while revenue declines year-over-year, indicating softening demand relative to new listings. The four-fold gap between average and top performers suggests significant variance in property appeal or positioning within a relatively constrained market.

The average occupancy rate for Airbnbs and VRBOs in Parras is 13%. This occupancy level, combined with an average nightly rate of $5K, results in a RevPAR (revenue per available room) of $569 per day.

4+ bedroom properties demonstrate the strongest performance in Parras, with annual revenue of $806K. These properties balance operating costs and rental demand most effectively in the Parras market. Property performance varies significantly by location, amenities, and management quality.

Short-term rental regulations vary by jurisdiction in the Parras area. I don't have reliable data on short-term rental regulations or enforcement reality for Parras, Saltillo, and Torreón specifically. These mid-sized Mexican cities likely have minimal formal STR frameworks at municipal level. Coahuila state regulations may apply, but enforcement information isn't documented in available sources. To get accurate information, I'd recommend contacting each municipality's licensing/tourism department directly or consulting local property management companies familiar with actual operating conditions. Always verify current regulations with local authorities and obtain necessary permits before operating a short-term rental.

The Parras Airbnb and VRBO market is currently showing balanced conditions. Supply has grown 8% year-over-year, while RevPAR has decreased 2%. This indicates balanced supply-demand dynamics. The wide performance gap between average ($233,602) and high-performing properties ($979,149) suggests market segmentation, where differentiated offerings command premium positioning despite modest overall occupancy at 13%.

Launch around May, 2-3 months before peak spring season (August peaks). This pre-peak timing lets you build reviews when competition is 37% lower than peak months. Avoid launching during peak season when established listings dominate, or slow months (October-February) when gaining traction is harder.

The most common amenities in Parras listings include: Tv (91%), Kitchen (88%), Air Conditioning (78%), Private Yard (63%), Heating (56%). Amenities that boost revenue the most include Air Conditioning, Washing Machine, Pool, with Air Conditioning properties earning approximately 132% more ($1.2M/year vs $512K/year).

Monthly estimated revenue per listing in Parras over the last 12 months: May: $16K, June: $17K, July: $21K, August: $26K, September: $15K, October: $14K, November: $16K, December: $20K, January: $13K, February: $11K, March: $17K, April: $23K. These figures are based on RevPAR (revenue per available room) multiplied by the number of days in each month.

The overall average nightly rate in Parras is $5K, up 29% year-over-year. By property size: 1-bedroom properties average $2K/night, 2-bedroom properties average $3K/night, 3-bedroom properties average $4K/night, 4+ bedroom properties average $11K/night. Rates peak in February and are lowest in May.

Guests in Parras book an average of 27 days in advance, down 13% from last year. By property size: 1-bedroom: 23 days, 2-bedroom: 23 days, 3-bedroom: 29 days, 4+ bedroom: 34 days. Larger properties tend to have longer booking windows as guests plan group trips further ahead.

Over the past year, the Parras Airbnb and VRBO market has seen the following changes: supply grew 8%, revenue per listing decreased 2%, occupancy fell 20%, average nightly rates increased 29%, and lead time decreased 13%. The sharp occupancy decline despite rising nightly rates suggests demand hasn't kept pace with supply growth, intensifying competition. The wide gap between average ($233,602) and high-performing ($979,149) revenue indicates success is increasingly concentrated among top listings.

In Parras, Saturday sees the highest booking demand while Tuesday has the lowest. Nightly rates peak on Friday and are lowest on Tuesday. Weekends show 206% higher occupancy than weekdays.