Morelia
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Overview
Annual Rev
MX$116.5k
12 mo avg
↑26%
from prior 12 mo
Occupancy rate
20%
12 mo avg
↓6%
from prior 12 mo
Avg daily rate
MX$981
12 mo avg
↑47%
from prior 12 mo
Lead time
17 days
12 mo avg
↓4 days
from prior 12 mo
Revpar
MX$249
12 mo avg
↑13%
from prior 12 mo
Methodology note: Figures reflect Morelia market data as of September 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Revenue per listing by bedroom
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Performance metrics by bedroom
Bedrooms
Annual Rev
Supply
Revenue boost by amenity
| Amenity | Listings With | Revenue Boost | Revenue With | Revenue Without |
|---|---|---|---|---|
| Pool | — | +$177,415 | — | — |
| Gym | 🔒 1• (•%) | 🔒 +$7•••• (+••%) | 🔒 $2••••• | 🔒 $1••••• |
| Barbecue | 🔒 4• (•%) | 🔒 +$7•••• (+••%) | 🔒 $2••••• | 🔒 $1••••• |
| Heating | 🔒 3• (•%) | 🔒 +$6•••• (+••%) | 🔒 $2••••• | 🔒 $1••••• |
| Parking | 🔒 3•• (••%) | 🔒 +$4•••• (+••%) | 🔒 $2••••• | 🔒 $1••••• |
| TV | 🔒 4•• (••%) | 🔒 +$3•••• (+••%) | 🔒 $2••••• | 🔒 $1••••• |
Nightly rate by day of week
Occupancy rate by day of week
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
4+ bedrooms (5.9 nights)
2 bedrooms (5.3 nights)
1 bedroom (5.0 nights)
3 bedrooms (4.3 nights)
Cleaning fee by bedroom
4+ bedrooms (MX$51)
3 bedrooms (MX$18)
2 bedrooms (MX$15)
1 bedroom (MX$12)
Professional host share
Professionally managed (62%)
Independent hosts (38%)
Over the 12 months ending August 2026, the Morelia market averaged 1,306 active Airbnb and VRBO listings, up 4% from a year earlier and up 57% over two years.
An average Morelia listing earns $100K/year. High-performing listings earn $262K, while low-performing listings earn $33K.
Average occupancy in Morelia is 22%, producing RevPAR of $221 per available night.
4+ bedroom listings generate the highest average annual revenue in Morelia, at $219K.
Rules vary across Morelia. I don't have reliable current data on short-term rental regulations and enforcement reality for Morelia (Mexico). Without verified information about permits, occupancy rules, caps, and actual enforcement practices on the ground, I recommend checking with Morelia's municipal government (Ayuntamiento de Morelia) or local STR host communities for current requirements and enforcement reality. Verify requirements for the property's jurisdiction.
The Morelia Airbnb and VRBO market appears broadly balanced. Supply has grown 4% year-over-year, while RevPAR has increased 11%, showing no clear supply-demand imbalance.
RevPAR is highest in October and November; it is lowest in February and January.
The most common amenities are Internet (98%), TV (98%), Kitchen (98%). The strongest positive revenue associations are Internet (+55%), Heating (+39%), Air Conditioning (+38%).
Average daily rate in Morelia is $1K, up 30% year-over-year. Rates peak in February and are lowest in September.
Guests in Morelia book an average of 18 days in advance, down 16% from last year. Booking windows range from 16 days for 1-bedroom listings to 29 days for 4+ bedroom listings.
Booking demand is highest on Saturday and lowest on Tuesday. Nightly rates peak on Saturday and are lowest on Wednesday. Weekend occupancy is 59% higher than weekday occupancy.