Morelia

As of June 2026, Morelia has 1,232 active Airbnb and VRBO listings. This represents a 6% decrease from the previous year.

The average Airbnb or VRBO in Morelia generates $94K per year. High-performing properties earn $248K/year, while low-performing properties earn $30K/year. Declining supply amid flat revenue suggests demand isn't strengthening enough to absorb reduced inventory, while the 22% occupancy rate and wide performance spread indicate a bifurcated market where differentiation significantly impacts returns.

Airbnb and VRBO can be profitable in Morelia. Average annual revenue is $94K with 22% occupancy. High-performing properties earn up to $248K/year. Declining supply suggests tightening market conditions, while flat revenue growth indicates competition remains steady despite fewer listings. The significant gap between average and top performers reveals substantial performance variance, suggesting differentiation opportunities in a stabilizing market.

The average occupancy rate for Airbnbs and VRBOs in Morelia is 22%. This occupancy level, combined with an average nightly rate of $1K, results in a RevPAR (revenue per available room) of $207 per day.

4+ bedroom properties demonstrate the strongest performance in Morelia, with annual revenue of $213K. These properties balance operating costs and rental demand most effectively in the Morelia market. Property performance varies significantly by location, amenities, and management quality.

Short-term rental regulations vary by jurisdiction in the Morelia area. I don't have reliable current data on Morelia's short-term rental regulations and enforcement reality. Without verified information about permits, licensing requirements, and actual enforcement practices in Morelia (presumably Morelia, Michoacán, Mexico), I recommend checking with local municipal authorities (Ayuntamiento de Morelia) or local STR host communities for current requirements and enforcement levels. Always verify current regulations with local authorities and obtain necessary permits before operating a short-term rental.

The Morelia Airbnb and VRBO market is currently showing balanced conditions. Supply has declined 6% year-over-year, while RevPAR has increased 1%. This indicates balanced supply-demand dynamics. The wide gap between average revenue ($93,523) and high-performing properties ($248,444) suggests significant performance variance, reflecting a competitive market where property differentiation drives returns. Low occupancy at 22% indicates substantial untapped capacity despite balanced supply conditions.

Launch around July, 2-3 months before peak fall season (October peaks). This pre-peak timing lets you build reviews when competition is 3% lower than peak months. Avoid launching during peak season when established listings dominate, or slow months (February-May) when gaining traction is harder.

The most common amenities in Morelia listings include: Kitchen (98%), Tv (97%), Parking (53%), Balcony (44%), Washing Machine (36%). Amenities that boost revenue the most include Bbq, Air Conditioning, Washing Machine, with Bbq properties earning approximately 35% more ($261K/year vs $193K/year).

Monthly estimated revenue per listing in Morelia over the last 12 months: May: $4K, June: $5K, July: $6K, August: $6K, September: $7K, October: $9K, November: $8K, December: $8K, January: $5K, February: $5K, March: $6K, April: $7K. These figures are based on RevPAR (revenue per available room) multiplied by the number of days in each month.

The overall average nightly rate in Morelia is $1K, up 27% year-over-year. By property size: 1-bedroom properties average $727/night, 2-bedroom properties average $1K/night, 3-bedroom properties average $2K/night, 4+ bedroom properties average $3K/night. Rates peak in February and are lowest in May.

Guests in Morelia book an average of 18 days in advance, down 22% from last year. By property size: 1-bedroom: 16 days, 2-bedroom: 17 days, 3-bedroom: 21 days, 4+ bedroom: 28 days. Larger properties tend to have longer booking windows as guests plan group trips further ahead.

Over the past year, the Morelia Airbnb and VRBO market has seen the following changes: supply declined 6%, revenue per listing increased 1%, occupancy fell 12%, average nightly rates increased 27%, and lead time decreased 22%. The sharp rate increase amid falling occupancy suggests hosts are chasing revenue through pricing rather than volume, while the substantial gap between average ($93.5K) and top-performing listings ($248K+) indicates highly concentrated market success.

In Morelia, Saturday sees the highest booking demand while Monday has the lowest. Nightly rates peak on Saturday and are lowest on Wednesday. Weekends show 59% higher occupancy than weekdays.