Monterrey

As of May 2026, Monterrey, San Pedro Garza García, Santiago have 4,420 active Airbnb and VRBO listings. This represents a 3% increase from the previous year.

The average Airbnb or VRBO in Monterrey generates $188K per year. High-performing properties earn $467K/year, while low-performing properties earn $70K/year. The massive earnings gap suggests a market where top-tier assets capture a disproportionate share of demand, highlighting significant variance in asset monetization potential.

Airbnb and VRBO can be profitable in Monterrey. Average annual revenue is $188K with 32% occupancy. High-performing properties earn up to $467K/year. A 32% occupancy rate signals a highly competitive environment where revenue concentration at the top reflects limited penetration for average listings.

The average occupancy rate for Airbnbs and VRBOs in Monterrey is 32%. This occupancy level, combined with an average nightly rate of $1K, results in a RevPAR (revenue per available room) of $392 per day.

4+ bedroom properties demonstrate the strongest performance in Monterrey, with annual revenue of $413K. These properties balance operating costs and rental demand most effectively in the Monterrey market. Property performance varies significantly by location, amenities, and management quality.

Short-term rental regulations vary by jurisdiction in the Monterrey area. Monterrey: Lenient. No specific STR regulations, general business permits apply. Minimal enforcement, hosts operate freely. San Pedro Garza García: Moderate. Municipal license required, zoning restrictions in residential areas. Selective enforcement, mainly complaint-driven. Santiago: Lenient. Basic business registration needed. Very light enforcement, STRs operate with minimal oversight in practice. Always verify current regulations with local authorities and obtain necessary permits before operating a short-term rental.

The Monterrey Airbnb and VRBO market is currently showing balanced conditions. Supply has grown 3% year-over-year, while RevPAR has decreased 9%. This indicates balanced supply-demand dynamics. The contraction in revenue despite modest inventory growth points to a softening of average pricing power across the broader market.

Launch around December, 2-3 months before peak spring season (March peaks). This pre-peak timing lets you build reviews when competition is -1% lower than peak months. Avoid launching during peak season when established listings dominate, or slow months (May-February) when gaining traction is harder.

The most common amenities in Monterrey listings include: Air Conditioning (99%), Tv (98%), Kitchen (96%), Heating (88%), Parking (58%). Amenities that boost revenue the most include Pool, Washing Machine, Bbq, with Pool properties earning approximately 59% more ($401K/year vs $252K/year).

Monthly estimated revenue per listing in Monterrey over the last 12 months: May: $10K, June: $10K, July: $13K, August: $14K, September: $11K, October: $12K, November: $12K, December: $14K, January: $9K, February: $8K, March: $16K, April: $14K. These figures are based on RevPAR (revenue per available room) multiplied by the number of days in each month.

The overall average nightly rate in Monterrey is $1K, up 24% year-over-year. By property size: 1-bedroom properties average $1K/night, 2-bedroom properties average $2K/night, 3-bedroom properties average $2K/night, 4+ bedroom properties average $4K/night. Rates peak in March and are lowest in May.

Guests in Monterrey book an average of 16 days in advance, down 25% from last year. By property size: 1-bedroom: 15 days, 2-bedroom: 17 days, 3-bedroom: 18 days, 4+ bedroom: 23 days. Larger properties tend to have longer booking windows as guests plan group trips further ahead.

Over the past year, the Monterrey Airbnb and VRBO market has seen the following changes: supply grew 3%, revenue per listing decreased 9%, occupancy fell 18%, average nightly rates increased 24%, and lead time decreased 25%. These metrics indicate that while rates are inflated, the simultaneous drop in occupancy and lead time points to weakening buyer absorption.

In Monterrey, Saturday sees the highest booking demand while Tuesday has the lowest. Nightly rates peak on Saturday and are lowest on Tuesday. Weekends show 40% higher occupancy than weekdays.