Merida
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Annual revenue (actual)
MX$245.9k
12 mo avg
↑3%
from prior 12 mo
Occupancy rate
41%
12 mo avg
↓7%
from prior 12 mo
Avg daily rate
MX$1,416
12 mo avg
↑21%
from prior 12 mo
Lead time
24 days
12 mo avg
↓2 days
from prior 12 mo
Revpar
MX$486
12 mo avg
↓2%
from prior 12 mo
Methodology note: Figures reflect Merida market data as of October 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Revenue per listing by bedroom
Annual revenue per listing, broken down by bedroom count. Compare which property sizes perform best.
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Tracks how the number of active listings changes over time. Rising supply with flat revenue may indicate saturation.
Performance metrics by bedroom
Breakdown of revenue, property values, yields, supply, and cleaning fees for each bedroom type.
Bedrooms
Annual Rev
Supply
Revenue boost by amenity
Shows how specific amenities impact revenue. Beware false correlation i.e. more expensive properties tend to have pools or views.
| Amenity | Listings With | Revenue Boost | Revenue With | Revenue Without |
|---|---|---|---|---|
| Pool | — | +$210,679 | — | — |
| Hot Tub | 🔒 8• (•%) | 🔒 +$1••••• (+••%) | 🔒 $4••••• | 🔒 $3••••• |
| Bicycles | 🔒 8• (•%) | 🔒 +$7•••• (+••%) | 🔒 $4••••• | 🔒 $3••••• |
| Barbecue | 🔒 5•• (••%) | 🔒 +$7•••• (+••%) | 🔒 $3••••• | 🔒 $3••••• |
| Internet | 🔒 2••• (••%) | 🔒 +$7•••• (+••%) | 🔒 $3••••• | 🔒 $2••••• |
| EV Charger | 🔒 8 (•%) | 🔒 +$5•••• (+••%) | 🔒 $3••••• | 🔒 $3••••• |
| Sauna | 🔒 2• (•%) | 🔒 +$2•••• (+•%) | 🔒 $3••••• | 🔒 $3••••• |
| Lake Access | 🔒 3• (•%) | 🔒 +$2•••• (+•%) | 🔒 $3••••• | 🔒 $3••••• |
Nightly rate by day of week
Average nightly rate for each day of the week. Most markets see higher rates on weekends.
Occupancy rate by day of week
Shows booking patterns throughout the week. Helps understand demand cycles.
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
1 bedroom (6.5 nights)
2 bedrooms (6.5 nights)
4+ bedrooms (6.5 nights)
3 bedrooms (5.2 nights)
Studio (4.8 nights)
Cleaning fee by bedroom
4+ bedrooms (MX$74)
3 bedrooms (MX$38)
2 bedrooms (MX$36)
1 bedroom (MX$19)
Studio (MX$13)
Professional host share
Professionally managed (54%)
Independent hosts (46%)
Over the 12 months ending September 2026, the Merida market averaged 4,085 active Airbnb and VRBO listings, up 5% from a year earlier and up 24% over two years.
An average Merida listing earns $214K/year. High-performing listings earn $635K, while low-performing listings earn $65K.
Average occupancy in Merida is 32%, producing RevPAR of $436 per available night.
4+ bedroom listings generate the highest average annual revenue in Merida, at $710K.
Rules vary across Merida. Mérida: Lenient. State registration required but rarely enforced. No occupancy rules or density limits. Most hosts operate without formal compliance, minimal government oversight. Progreso: Lenient. Technically requires municipal permit and tax registration. No occupancy restrictions. Beach town with tourism focus, very light enforcement, many unregistered rentals. Valladolid: Lenient. Basic business registration theoretically needed. No specific STR regulations or caps. Small colonial town with minimal enforcement infrastructure, hosts operate informally. Verify requirements for the property's jurisdiction.
The Merida Airbnb and VRBO market appears broadly balanced. Supply has grown 5% year-over-year, while RevPAR has increased 14%, showing no clear supply-demand imbalance.
RevPAR is highest in December and April; it is lowest in October and June.
The most common amenities are Internet (100%), Air Conditioning (100%), Kitchen (98%). The strongest positive revenue associations are Pool (+102%), Air Conditioning (+61%), Washing Machine (+52%).
Average daily rate in Merida is $2K, up 28% year-over-year. Rates peak in February and are lowest in October.
Guests in Merida book an average of 24 days in advance, down 3% from last year. Booking windows range from 21 days for 1-bedroom listings to 37 days for 4+ bedroom listings.
Booking demand is highest on Saturday and lowest on Tuesday. Nightly rates peak on Friday and are lowest on Tuesday. Weekend occupancy is 21% higher than weekday occupancy.
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