Merida

As of May 2026, Mérida, Progreso, Valladolid have 3,791 active Airbnb and VRBO listings. This represents a 9% decrease from the previous year.

The average Airbnb or VRBO in Merida generates $206K per year. High-performing properties earn $628K/year, while low-performing properties earn $63K/year. The massive earnings disparity suggests that market returns are highly sensitive to specific asset positioning rather than broad market participation.

Airbnb and VRBO can be profitable in Merida. Average annual revenue is $206K with 33% occupancy. High-performing properties earn up to $628K/year. This occupancy level against a shrinking supply base indicates a market where existing operators may benefit from reduced local competition.

The average occupancy rate for Airbnbs and VRBOs in Merida is 33%. This occupancy level, combined with an average nightly rate of $2K, results in a RevPAR (revenue per available room) of $407 per day.

4+ bedroom properties demonstrate the strongest performance in Merida, with annual revenue of $634K. These properties balance operating costs and rental demand most effectively in the Merida market. Property performance varies significantly by location, amenities, and management quality.

Short-term rental regulations vary by jurisdiction in the Merida area. Mérida: Lenient. State tourism registration (SEFOTUR) required but widely ignored. No occupancy rules or caps. Minimal enforcement; most hosts operate without permits. Progreso: Lenient. Technically requires SEFOTUR registration and municipal business license. No occupancy restrictions. Virtually no enforcement; beach rentals proliferate unregulated. Valladolid: Lenient. SEFOTUR registration nominally required. No specific STR rules or caps. Almost zero enforcement; colonial-area rentals operate freely without oversight. Always verify current regulations with local authorities and obtain necessary permits before operating a short-term rental.

The Merida Airbnb and VRBO market is currently showing balanced conditions. Supply has declined 9% year-over-year, while RevPAR has increased 3%. This indicates balanced supply-demand dynamics. This contraction in listings alongside revenue growth reflects a tightening market environment where demand is outstripping available inventory.

Launch around September, 2-3 months before peak winter season (December peaks). This pre-peak timing lets you build reviews when competition is 6% lower than peak months. Avoid launching during peak season when established listings dominate, or slow months (October-May) when gaining traction is harder.

The most common amenities in Merida listings include: Air Conditioning (100%), Kitchen (98%), Tv (94%), Parking (66%), Pool (62%). Amenities that boost revenue the most include Pool, Washing Machine, Bbq, with Pool properties earning approximately 91% more ($404K/year vs $212K/year).

Monthly estimated revenue per listing in Merida over the last 12 months: May: $8K, June: $9K, July: $12K, August: $12K, September: $10K, October: $10K, November: $14K, December: $16K, January: $15K, February: $13K, March: $15K, April: $15K. These figures are based on RevPAR (revenue per available room) multiplied by the number of days in each month.

The overall average nightly rate in Merida is $2K, up 28% year-over-year. By property size: 1-bedroom properties average $985/night, 2-bedroom properties average $2K/night, 3-bedroom properties average $2K/night, 4+ bedroom properties average $5K/night. Rates peak in February and are lowest in May.

Guests in Merida book an average of 23 days in advance, down 19% from last year. By property size: 1-bedroom: 20 days, 2-bedroom: 24 days, 3-bedroom: 30 days, 4+ bedroom: 35 days. Larger properties tend to have longer booking windows as guests plan group trips further ahead.

Over the past year, the Merida Airbnb and VRBO market has seen: supply -9%, revenue +3%, occupancy -7%, nightly rates +28%, and lead time -19%. Rising rates despite lower occupancy suggest hosts are prioritizing yield over volume, indicating a shift toward shorter-term, higher-margin booking cycles.

In Merida, Saturday sees the highest booking demand while Tuesday has the lowest. Nightly rates peak on Saturday and are lowest on Tuesday. Weekends show 20% higher occupancy than weekdays.