Merida
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Overview
Annual Rev
MX$250.1k
12 mo avg
↑4%
from prior 12 mo
Occupancy rate
40%
12 mo avg
↓8%
from prior 12 mo
Avg daily rate
MX$1,409
12 mo avg
↑23%
from prior 12 mo
Lead time
23 days
12 mo avg
↓4 days
from prior 12 mo
Revpar
MX$486
12 mo avg
↓6%
from prior 12 mo
Methodology note: Figures reflect Merida market data as of September 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Revenue per listing by bedroom
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Performance metrics by bedroom
Bedrooms
Annual Rev
Supply
Revenue boost by amenity
| Amenity | Listings With | Revenue Boost | Revenue With | Revenue Without |
|---|---|---|---|---|
| Pool | — | +$201,569 | — | — |
| Hot Tub | 🔒 9• (•%) | 🔒 +$1••••• (+••%) | 🔒 $4••••• | 🔒 $3••••• |
| EV Charger | 🔒 9 (•%) | 🔒 +$1••••• (+••%) | 🔒 $4••••• | 🔒 $3••••• |
| Bicycles | 🔒 8• (•%) | 🔒 +$9•••• (+••%) | 🔒 $4••••• | 🔒 $3••••• |
| Barbecue | 🔒 4•• (••%) | 🔒 +$7•••• (+••%) | 🔒 $3••••• | 🔒 $3••••• |
| Sauna | 🔒 2• (•%) | 🔒 +$2•••• (+•%) | 🔒 $3••••• | 🔒 $3••••• |
| Lake Access | 🔒 3• (•%) | 🔒 +$2•••• (+•%) | 🔒 $3••••• | 🔒 $3••••• |
| Heating | 🔒 1•• (•%) | 🔒 +$1••• (+•%) | 🔒 $3••••• | 🔒 $3••••• |
| Gym | 🔒 1•• (•%) | 🔒 +$1•• (+•%) | 🔒 $3••••• | 🔒 $3••••• |
Nightly rate by day of week
Occupancy rate by day of week
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
2 bedrooms (6.8 nights)
1 bedroom (6.6 nights)
4+ bedrooms (6.4 nights)
3 bedrooms (5.3 nights)
Cleaning fee by bedroom
4+ bedrooms (MX$74)
3 bedrooms (MX$38)
2 bedrooms (MX$37)
1 bedroom (MX$19)
Professional host share
Professionally managed (74%)
Independent hosts (26%)
Over the 12 months ending August 2026, the Merida market averaged 4,036 active Airbnb and VRBO listings, up 2% from a year earlier and up 22% over two years.
An average Merida listing earns $213K/year. High-performing listings earn $634K, while low-performing listings earn $65K.
Average occupancy in Merida is 32%, producing RevPAR of $431 per available night.
4+ bedroom listings generate the highest average annual revenue in Merida, at $704K.
Rules vary across Merida. Mérida: Lenient. State registration (SEFOTUR) required, municipal business license needed. Minimal enforcement, many hosts operate without permits. Growing market with light oversight. Progreso: Lenient. Similar state registration required, beach zone restrictions exist but rarely enforced. Many informal rentals operate freely, especially during high season. Valladolid: Lenient. Registration technically required, minimal municipal oversight. Small market with very light enforcement, hosts commonly operate informally near tourist sites. Verify requirements for the property's jurisdiction.
The Merida Airbnb and VRBO market does not show clear signs of oversaturation. Supply has grown 2% year-over-year, while RevPAR has increased 13%, suggesting demand is outpacing available supply.
RevPAR is highest in December and April; it is lowest in October and September.
The most common amenities are Air Conditioning (100%), Kitchen (98%), Internet (97%). The strongest positive revenue associations are Pool (+99%), Washing Machine (+54%), Air Conditioning (+33%).
Average daily rate in Merida is $2K, up 29% year-over-year. Rates peak in February and are lowest in September.
Guests in Merida book an average of 24 days in advance, down 6% from last year. Booking windows range from 21 days for 1-bedroom listings to 37 days for 4+ bedroom listings.
Booking demand is highest on Saturday and lowest on Tuesday. Nightly rates peak on Friday and are lowest on Tuesday. Weekend occupancy is 21% higher than weekday occupancy.