Matamoros

As of June 2026, Matamoros, Brownsville, South Padre Island have 338 active Airbnb and VRBO listings. This represents a 10% increase from the previous year.

The average Airbnb or VRBO in Matamoros generates $83K per year. High-performing properties earn $201K/year, while low-performing properties earn $28K/year. Supply growth outpacing revenue decline suggests intensifying competition, with the 21% occupancy rate indicating substantial unmet demand pressure. The wide performance gap signals market bifurcation, where differentiated properties capture disproportionate returns in a constrained demand environment.

Airbnb and VRBO can be profitable in Matamoros. Average annual revenue is $83K with 21% occupancy. High-performing properties earn up to $201K/year. Supply growth outpaces revenue decline, indicating intensifying competition despite flat long-term trends. The substantial gap between high and average performers suggests market stratification, where property differentiation significantly influences returns in this moderating market.

The average occupancy rate for Airbnbs and VRBOs in Matamoros is 21%. This occupancy level, combined with an average nightly rate of $998, results in a RevPAR (revenue per available room) of $186 per day.

4+ bedroom properties demonstrate the strongest performance in Matamoros, with annual revenue of $285K. These properties balance operating costs and rental demand most effectively in the Matamoros market. Property performance varies significantly by location, amenities, and management quality.

Short-term rental regulations vary by jurisdiction in the Matamoros area. Matamoros: Lenient. No specific STR regulations or permit requirements. Minimal oversight or enforcement of rentals. Brownsville: Lenient. No dedicated STR ordinance. General business license may apply. Little to no active enforcement of short-term rentals. South Padre Island: Moderate. Hotel occupancy tax registration required, health permits for some properties. Zoning rules exist but enforcement is inconsistent, focused mainly on tax collection and nuisance complaints. Always verify current regulations with local authorities and obtain necessary permits before operating a short-term rental.

The Matamoros Airbnb and VRBO market is currently showing increasingly competitive conditions. Supply has grown 10% year-over-year, while RevPAR has decreased 25%. This indicates growing competition requiring strong operations. The wide gap between average revenue ($82,597) and high-performing properties ($201,042) suggests market fragmentation, where demand is concentrating among select listings while the broader inventory struggles with 21% occupancy rates.

Launch around April, 2-3 months before peak fall season (July peaks). This pre-peak timing lets you build reviews when competition is 50% lower than peak months. Avoid launching during peak season when established listings dominate, or slow months (March-February) when gaining traction is harder.

The most common amenities in Matamoros listings include: Air Conditioning (100%), Tv (99%), Kitchen (96%), Heating (78%), Parking (48%). Amenities that boost revenue the most include Bbq, Washing Machine, Heating, with Bbq properties earning approximately 48% more ($229K/year vs $155K/year).

Monthly estimated revenue per listing in Matamoros over the last 12 months: May: $5K, June: $6K, July: $8K, August: $7K, September: $5K, October: $6K, November: $7K, December: $7K, January: $4K, February: $3K, March: $4K, April: $5K. These figures are based on RevPAR (revenue per available room) multiplied by the number of days in each month.

The overall average nightly rate in Matamoros is $998, up 19% year-over-year. By property size: 1-bedroom properties average $731/night, 2-bedroom properties average $1K/night, 3-bedroom properties average $1K/night, 4+ bedroom properties average $2K/night. Rates peak in April and are lowest in May.

Guests in Matamoros book an average of 11 days in advance, down 31% from last year. By property size: 1-bedroom: 9 days, 2-bedroom: 10 days, 3-bedroom: 14 days, 4+ bedroom: 21 days. Larger properties tend to have longer booking windows as guests plan group trips further ahead.

Over the past year, the Matamoros Airbnb and VRBO market has seen the following changes: supply grew 10%, revenue per listing decreased 25%, occupancy fell 24%, average nightly rates increased 19%, and lead time decreased 31%. The combination of rising supply, falling occupancy, and shortened booking windows signals intensifying competition where rate increases cannot offset declining booking volume. The wide performance gap between average ($82,597) and high-performing listings ($201,042) indicates market bifurcation favoring differentiated properties.

In Matamoros, Saturday sees the highest booking demand while Tuesday has the lowest. Nightly rates peak on Friday and are lowest on Wednesday. Weekends show 23% higher occupancy than weekdays.