Loreto

As of June 2026, Loreto, Nopoló, Puerto Escondido have 602 active Airbnb and VRBO listings. This represents a 3% decrease from the previous year.

The average Airbnb or VRBO in Loreto generates $295K per year. High-performing properties earn $895K/year, while low-performing properties earn $93K/year. Declining supply paired with flat revenue suggests limited new competition, yet the 25% occupancy rate and wide performance gap indicate significant variance in how effectively properties capture demand rather than a supply shortage driving returns.

Airbnb and VRBO can be profitable in Loreto. Average annual revenue is $295K with 25% occupancy. High-performing properties earn up to $895K/year. Declining supply paired with flat revenue suggests a consolidating market where existing inventory captures available demand, while the threefold gap between average and top performers indicates significant performance variance despite uniform market conditions.

The average occupancy rate for Airbnbs and VRBOs in Loreto is 25%. This occupancy level, combined with an average nightly rate of $3K, results in a RevPAR (revenue per available room) of $609 per day.

4+ bedroom properties demonstrate the strongest performance in Loreto, with annual revenue of $1.2M. These properties balance operating costs and rental demand most effectively in the Loreto market. Property performance varies significantly by location, amenities, and management quality.

Short-term rental regulations vary by jurisdiction in the Loreto area. I don't have reliable current information about short-term rental regulations or enforcement reality for Loreto, Nopoló, or Puerto Escondido in Baja California Sur, Mexico. These smaller Mexican municipalities have limited publicly available data on STR rules and their actual enforcement practices. I recommend contacting local municipal offices or property management companies operating in these areas for current, accurate information. Always verify current regulations with local authorities and obtain necessary permits before operating a short-term rental.

The Loreto Airbnb and VRBO market is currently showing balanced conditions. Supply has declined 3% year-over-year, while RevPAR has increased 2%. This indicates balanced supply-demand dynamics. The significant gap between average revenue ($294,531) and top performers ($894,898) suggests performance is highly differentiated, while the 25% occupancy rate indicates substantial untapped capacity in the market.

Launch around January, 2-3 months before peak spring season (April peaks). This pre-peak timing lets you build reviews when competition is -4% lower than peak months. Avoid launching during peak season when established listings dominate, or slow months (August-September) when gaining traction is harder.

The most common amenities in Loreto listings include: Kitchen (98%), Air Conditioning (96%), Tv (89%), Balcony (60%), Washing Machine (57%). Amenities that boost revenue the most include Washing Machine, Pool, Hot Tub, with Washing Machine properties earning approximately 149% more ($752K/year vs $302K/year).

Monthly estimated revenue per listing in Loreto over the last 12 months: May: $18K, June: $13K, July: $18K, August: $13K, September: $9K, October: $12K, November: $16K, December: $21K, January: $18K, February: $19K, March: $30K, April: $36K. These figures are based on RevPAR (revenue per available room) multiplied by the number of days in each month.

The overall average nightly rate in Loreto is $3K, up 25% year-over-year. By property size: 1-bedroom properties average $2K/night, 2-bedroom properties average $3K/night, 3-bedroom properties average $5K/night, 4+ bedroom properties average $15K/night. Rates peak in April and are lowest in August.

Guests in Loreto book an average of 36 days in advance, down 14% from last year. By property size: 1-bedroom: 31 days, 2-bedroom: 37 days, 3-bedroom: 44 days, 4+ bedroom: 52 days. Larger properties tend to have longer booking windows as guests plan group trips further ahead.

Over the past year, the Loreto Airbnb and VRBO market has seen the following changes: supply declined 3%, revenue per listing increased 2%, occupancy fell 8%, average nightly rates increased 25%, and lead time decreased 14%. The sharp rate increases amid falling occupancy suggest hosts are pricing aggressively despite weakening demand, while the substantial gap between average ($294K) and top-performing listings ($894K) indicates highly uneven market performance.

In Loreto, Saturday sees the highest booking demand while Tuesday has the lowest. Nightly rates peak on Wednesday and are lowest on Sunday. Weekends show 9% higher occupancy than weekdays.