León
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Overview
Annual Rev
MX$132.1k
12 mo avg
↑2%
from prior 12 mo
Occupancy rate
30%
12 mo avg
↓8%
from prior 12 mo
Avg daily rate
MX$1,073
12 mo avg
↑29%
from prior 12 mo
Lead time
18 days
12 mo avg
↓4 days
from prior 12 mo
Revpar
MX$276
12 mo avg
↓8%
from prior 12 mo
Methodology note: Figures reflect León market data as of September 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Revenue per listing by bedroom
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Performance metrics by bedroom
Bedrooms
Annual Rev
Supply
Revenue boost by amenity
| Amenity | Listings With | Revenue Boost | Revenue With | Revenue Without |
|---|---|---|---|---|
| Hot Tub | — | +$162,494 | — | — |
| Parking | 🔒 4•• (••%) | 🔒 +$6•••• (+••%) | 🔒 $1••••• | 🔒 $1••••• |
| Pool | 🔒 5• (••%) | 🔒 +$6•••• (+••%) | 🔒 $2••••• | 🔒 $1••••• |
| Barbecue | 🔒 9• (••%) | 🔒 +$5•••• (+••%) | 🔒 $2••••• | 🔒 $1••••• |
| Heating | 🔒 6• (••%) | 🔒 +$4•••• (+••%) | 🔒 $2••••• | 🔒 $1••••• |
| Pets Allowed | 🔒 1•• (••%) | 🔒 +$2•••• (+••%) | 🔒 $2••••• | 🔒 $1••••• |
| Internet | 🔒 3•• (••%) | 🔒 +$9••• (+•%) | 🔒 $1••••• | 🔒 $1••••• |
Nightly rate by day of week
Occupancy rate by day of week
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
1 bedroom (10.3 nights)
4+ bedrooms (8.1 nights)
2 bedrooms (6.1 nights)
3 bedrooms (4.7 nights)
Cleaning fee by bedroom
4+ bedrooms (MX$42)
2 bedrooms (MX$29)
3 bedrooms (MX$19)
1 bedroom (MX$13)
Professional host share
Professionally managed (68%)
Independent hosts (32%)
Over the 12 months ending August 2026, the León market averaged 1,478 active Airbnb and VRBO listings, up 4% from a year earlier and up 26% over two years.
An average León listing earns $100K/year. High-performing listings earn $286K, while low-performing listings earn $37K.
Average occupancy in León is 22%, producing RevPAR of $219 per available night.
4+ bedroom listings generate the highest average annual revenue in León, at $284K.
Rules vary across León. León: Lenient. No specific STR regulations or permits required. Operates under general business rules. Minimal enforcement. San Miguel de Allende: Moderate. Municipal license required, tax registration needed. Growing enforcement due to housing concerns, but many operate informally. Guanajuato: Lenient. Basic business permit suggested but rarely enforced. High tourist demand, minimal regulatory oversight. Most hosts operate without formal compliance. Verify requirements for the property's jurisdiction.
The León Airbnb and VRBO market appears broadly balanced. Supply has grown 4% year-over-year, while RevPAR has increased 10%, showing no clear supply-demand imbalance.
RevPAR is highest in July and September; it is lowest in February and March.
The most common amenities are Kitchen (98%), Internet (98%), TV (98%). The strongest positive revenue associations are Pool (+35%), Parking (+29%), Heating (+26%).
Average daily rate in León is $1K, up 33% year-over-year. Rates peak in July and are lowest in February.
Guests in León book an average of 18 days in advance, down 13% from last year. Booking windows range from 17 days for 1-bedroom listings to 22 days for 4+ bedroom listings.
Booking demand is highest on Saturday and lowest on Monday. Nightly rates peak on Saturday and are lowest on Wednesday. Weekend occupancy is 32% higher than weekday occupancy.