León

As of May 2026, León, San Miguel de Allende, Guanajuato have 1,388 active Airbnb and VRBO listings. This represents a 7% decrease from the previous year.

The average Airbnb or VRBO in León generates $93K per year. High-performing properties earn $252K/year, while low-performing properties earn $34K/year. This wide revenue spread suggests that market rewards are heavily concentrated, with top-tier assets capturing significant share despite a broader 10% decline in annual revenue.

Airbnb and VRBO can be profitable in León. Average annual revenue is $93K with 23% occupancy. High-performing properties earn up to $252K/year. The gap between average and high performance indicates that market penetration is highly uneven, with top earners operating far above the typical 23% occupancy rate.

The average occupancy rate for Airbnbs and VRBOs in León is 23%. This occupancy level, combined with an average nightly rate of $1K, results in a RevPAR (revenue per available room) of $198 per day.

4+ bedroom properties demonstrate the strongest performance in León, with annual revenue of $274K. These properties balance operating costs and rental demand most effectively in the León market. Property performance varies significantly by location, amenities, and management quality.

Short-term rental regulations vary by jurisdiction in the León area. León: Lenient. No specific STR regulations or registration requirements. Operates under general business rules. Minimal enforcement. San Miguel de Allende: Moderate. Municipal license required, tax registration with SAT. Growing enforcement in historic center due to resident complaints, though many operate informally. Guanajuato: Lenient. Basic business permit suggested but rarely enforced. High STR density in tourist areas with minimal regulatory oversight despite local concerns. Always verify current regulations with local authorities and obtain necessary permits before operating a short-term rental.

The León Airbnb and VRBO market is currently showing balanced conditions. Supply has declined 7% year-over-year, while RevPAR has decreased 10%. This indicates balanced supply-demand dynamics. The synchronized contraction in both inventory and revenue suggests a market currently adjusting to lower demand levels without a surplus of new listings.

Launch around June, 2-3 months before peak fall season (September peaks). This pre-peak timing lets you build reviews when competition is -1% lower than peak months. Avoid launching during peak season when established listings dominate, or slow months (February-May) when gaining traction is harder.

The most common amenities in León listings include: Kitchen (98%), Tv (97%), Parking (57%), Washing Machine (50%), Balcony (42%). Amenities that boost revenue the most include Bbq, Heating, Pool, with Bbq properties earning approximately 35% more ($228K/year vs $168K/year).

Monthly estimated revenue per listing in León over the last 12 months: May: $4K, June: $4K, July: $8K, August: $6K, September: $10K, October: $6K, November: $8K, December: $6K, January: $7K, February: $4K, March: $5K, April: $6K. These figures are based on RevPAR (revenue per available room) multiplied by the number of days in each month.

The overall average nightly rate in León is $1K, up 25% year-over-year. By property size: 1-bedroom properties average $794/night, 2-bedroom properties average $1K/night, 3-bedroom properties average $1K/night, 4+ bedroom properties average $3K/night. Rates peak in November and are lowest in June.

Guests in León book an average of 17 days in advance, down 29% from last year. By property size: 1-bedroom: 16 days, 2-bedroom: 16 days, 3-bedroom: 17 days, 4+ bedroom: 22 days. Larger properties tend to have longer booking windows as guests plan group trips further ahead.

Over the past year, the León Airbnb and VRBO market has seen the following changes: supply declined 7%, revenue per listing decreased 10%, occupancy fell 13%, average nightly rates increased 25%, and lead time decreased 29%. These metrics reveal a shift toward shorter booking windows and higher pricing, likely impacting total utilization rates.

In León, Saturday sees the highest booking demand while Monday has the lowest. Nightly rates peak on Saturday and are lowest on Tuesday. Weekends show 32% higher occupancy than weekdays.