León
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Annual revenue (actual)
MX$131.8k
12 mo avg
↑4%
from prior 12 mo
Occupancy rate
31%
12 mo avg
↓7%
from prior 12 mo
Avg daily rate
MX$1,100
12 mo avg
↑29%
from prior 12 mo
Lead time
19 days
12 mo avg
↓2 days
from prior 12 mo
Revpar
MX$280
12 mo avg
↑0%
from prior 12 mo
Methodology note: Figures reflect León market data as of October 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Revenue per listing by bedroom
Annual revenue per listing, broken down by bedroom count. Compare which property sizes perform best.
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Tracks how the number of active listings changes over time. Rising supply with flat revenue may indicate saturation.
Performance metrics by bedroom
Breakdown of revenue, property values, yields, supply, and cleaning fees for each bedroom type.
Bedrooms
Annual Rev
Supply
Revenue boost by amenity
Shows how specific amenities impact revenue. Beware false correlation i.e. more expensive properties tend to have pools or views.
| Amenity | Listings With | Revenue Boost | Revenue With | Revenue Without |
|---|---|---|---|---|
| Hot Tub | — | +$160,878 | — | — |
| Pool | 🔒 5• (••%) | 🔒 +$6•••• (+••%) | 🔒 $2••••• | 🔒 $1••••• |
| Heating | 🔒 6• (••%) | 🔒 +$3•••• (+••%) | 🔒 $2••••• | 🔒 $1••••• |
| Barbecue | 🔒 8• (••%) | 🔒 +$3•••• (+••%) | 🔒 $2••••• | 🔒 $1••••• |
| Pets Allowed | 🔒 1•• (••%) | 🔒 +$2•••• (+••%) | 🔒 $2••••• | 🔒 $1••••• |
Nightly rate by day of week
Average nightly rate for each day of the week. Most markets see higher rates on weekends.
Occupancy rate by day of week
Shows booking patterns throughout the week. Helps understand demand cycles.
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
Studio (9.9 nights)
2 bedrooms (6.1 nights)
1 bedroom (5.9 nights)
3 bedrooms (5.1 nights)
4+ bedrooms (4.2 nights)
Cleaning fee by bedroom
4+ bedrooms (MX$46)
2 bedrooms (MX$30)
3 bedrooms (MX$19)
Studio (MX$14)
1 bedroom (MX$13)
Professional host share
Professionally managed (60%)
Independent hosts (40%)
Over the 12 months ending September 2026, the León market averaged 1,506 active Airbnb and VRBO listings, up 7% from a year earlier and up 29% over two years.
An average León listing earns $103K/year. High-performing listings earn $291K, while low-performing listings earn $39K.
Average occupancy in León is 22%, producing RevPAR of $225 per available night.
4+ bedroom listings generate the highest average annual revenue in León, at $279K.
Rules vary across León. León: Lenient. No specific STR regulations or permits required at municipal level. Hosts operate freely with minimal oversight. Light enforcement. San Miguel de Allende: Moderate. Municipal license required, property tax compliance, guest registry. Growing enforcement in historic center due to resident complaints, but many unlicensed rentals still operate. Guanajuato: Moderate. Tourism registry and municipal permits technically required. Enforcement inconsistent - stricter in tourist zones during high season, otherwise minimal monitoring. Verify requirements for the property's jurisdiction.
The León Airbnb and VRBO market appears broadly balanced. Supply has grown 7% year-over-year, while RevPAR has increased 13%, showing no clear supply-demand imbalance.
RevPAR is highest in July and September; it is lowest in February and March.
The most common amenities are Internet (100%), Kitchen (99%), TV (98%). The strongest positive revenue associations are Pool (+35%), Air Conditioning (+21%), Heating (+20%).
Average daily rate in León is $1K, up 32% year-over-year. Rates peak in July and are lowest in February.
Guests in León book an average of 18 days in advance, down 9% from last year. Booking windows range from 17 days for 1-bedroom listings to 22 days for 4+ bedroom listings.
Booking demand is highest on Saturday and lowest on Monday. Nightly rates peak on Saturday and are lowest on Wednesday. Weekend occupancy is 30% higher than weekday occupancy.
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