La Paz

As of May 2026, La Paz, Todos Santos, El Pescadero have 2,116 active Airbnb and VRBO listings. This represents a 1% decrease from the previous year.

The average Airbnb or VRBO in La Paz generates $378K per year. High-performing properties earn $1.4M/year, while low-performing properties earn $137K/year. This wide revenue spread suggests that market performance is heavily bifurcated, where top-tier assets capture a disproportionate share of total demand despite stagnant supply growth.

Airbnb and VRBO can be profitable in La Paz. Average annual revenue is $378K with 33% occupancy. High-performing properties earn up to $1.4M/year. The delta between average and high-end earnings highlights that revenue potential is highly sensitive to asset differentiation within this stable supply environment.

The average occupancy rate for Airbnbs and VRBOs in La Paz is 33%. This occupancy level, combined with an average nightly rate of $3K, results in a RevPAR (revenue per available room) of $763 per day.

4+ bedroom properties demonstrate the strongest performance in La Paz, with annual revenue of $1.3M. These properties balance operating costs and rental demand most effectively in the La Paz market. Property performance varies significantly by location, amenities, and management quality.

Short-term rental regulations vary by jurisdiction in the La Paz area. La Paz: Lenient. Federal tax registration (RFC) required, municipal business license recommended. Minimal enforcement, many operate informally without permits. Todos Santos: Lenient. RFC and municipal license technically required. Very light enforcement, most hosts operate without full compliance in this small tourist town. El Pescadero: Lenient. Same federal/municipal requirements as Todos Santos. Virtually no enforcement in this rural area, informal operations common. Always verify current regulations with local authorities and obtain necessary permits before operating a short-term rental.

The La Paz Airbnb and VRBO market is currently showing balanced conditions. Supply has declined 1% year-over-year, while RevPAR has increased 5%. This indicates balanced supply-demand dynamics. The slight contraction in supply alongside rising revenue per listing points to a tightening market where remaining inventory faces less direct competition.

Launch around January, 2-3 months before peak winter season (April peaks). This pre-peak timing lets you build reviews when competition is -18% lower than peak months. Avoid launching during peak season when established listings dominate, or slow months (October-September) when gaining traction is harder.

The most common amenities in La Paz listings include: Air Conditioning (99%), Kitchen (95%), Tv (90%), Balcony (58%), Parking (54%). Amenities that boost revenue the most include Hot Tub, Pool, Washing Machine, with Hot Tub properties earning approximately 114% more ($939K/year vs $438K/year).

Monthly estimated revenue per listing in La Paz over the last 12 months: May: $18K, June: $21K, July: $27K, August: $22K, September: $14K, October: $18K, November: $24K, December: $27K, January: $23K, February: $22K, March: $31K, April: $31K. These figures are based on RevPAR (revenue per available room) multiplied by the number of days in each month.

The overall average nightly rate in La Paz is $3K, up 19% year-over-year. By property size: 1-bedroom properties average $1K/night, 2-bedroom properties average $3K/night, 3-bedroom properties average $4K/night, 4+ bedroom properties average $10K/night. Rates peak in March and are lowest in May.

Guests in La Paz book an average of 29 days in advance, down 15% from last year. By property size: 1-bedroom: 25 days, 2-bedroom: 30 days, 3-bedroom: 37 days, 4+ bedroom: 48 days. Larger properties tend to have longer booking windows as guests plan group trips further ahead.

Over the past year, the La Paz Airbnb and VRBO market has seen: supply -1%, revenue +5%, occupancy -4%, nightly rates +19%, and lead time -15%. The sharp rise in nightly rates despite lower occupancy suggests that hosts are prioritizing yield management over volume in an increasingly shortened booking window environment.

In La Paz, Saturday sees the highest booking demand while Tuesday has the lowest. Nightly rates peak on Friday and are lowest on Tuesday. Weekends show 24% higher occupancy than weekdays.