Irapuato

As of June 2026, Irapuato, Salamanca, Celaya have 378 active Airbnb and VRBO listings. This represents a 12% decrease from the previous year.

The average Airbnb or VRBO in Irapuato generates $75K per year. High-performing properties earn $165K/year, while low-performing properties earn $21K/year. Supply is contracting year-over-year while revenue declines faster, signaling weakening demand relative to the shrinking inventory. The 7.8x gap between high and low performers at just 23% occupancy suggests market bifurcation where differentiation drives disproportionate returns.

Airbnb and VRBO can be profitable in Irapuato. Average annual revenue is $75K with 23% occupancy. High-performing properties earn up to $165K/year. Declining supply and revenue year-over-year suggest a contracting market, while the significant gap between average and top performers indicates uneven competition where differentiation determines outcomes.

The average occupancy rate for Airbnbs and VRBOs in Irapuato is 23%. This occupancy level, combined with an average nightly rate of $984, results in a RevPAR (revenue per available room) of $155 per day.

4+ bedroom properties demonstrate the strongest performance in Irapuato, with annual revenue of $134K. These properties balance operating costs and rental demand most effectively in the Irapuato market. Property performance varies significantly by location, amenities, and management quality.

Short-term rental regulations vary by jurisdiction in the Irapuato area. I don't have reliable, current data on short-term rental regulations or enforcement practices for Irapuato, Salamanca, and Celaya in Guanajuato, Mexico. These mid-sized Mexican cities likely have minimal formal STR frameworks compared to major tourist destinations. Local municipal regulations would need to be verified directly with each city's authorities, as enforcement data for these specific municipalities isn't readily available in standard sources. Always verify current regulations with local authorities and obtain necessary permits before operating a short-term rental.

The Irapuato Airbnb and VRBO market is currently showing balanced conditions. Supply has declined 12% year-over-year, while RevPAR has decreased 21%. This indicates balanced supply-demand dynamics. The significant gap between average revenue ($74,638) and top performers ($165,217) suggests market segmentation, where differentiated properties command premium positioning despite overall revenue contraction and low 23% occupancy rates.

Launch around August, 2-3 months before peak fall season (November peaks). This pre-peak timing lets you build reviews when competition is -17% lower than peak months. Avoid launching during peak season when established listings dominate, or slow months (January-February) when gaining traction is harder.

The most common amenities in Irapuato listings include: Kitchen (99%), Tv (96%), Washing Machine (53%), Private Yard (49%), Parking (46%). Amenities that boost revenue the most include Gym, Pool, Pets Allowed, with Gym properties earning approximately 37% more ($250K/year vs $182K/year).

Monthly estimated revenue per listing in Irapuato over the last 12 months: May: $4K, June: $4K, July: $6K, August: $6K, September: $4K, October: $4K, November: $7K, December: $5K, January: $4K, February: $3K, March: $5K, April: $5K. These figures are based on RevPAR (revenue per available room) multiplied by the number of days in each month.

The overall average nightly rate in Irapuato is $984, up 27% year-over-year. By property size: 1-bedroom properties average $662/night, 2-bedroom properties average $960/night, 3-bedroom properties average $1K/night, 4+ bedroom properties average $2K/night. Rates peak in February and are lowest in June.

Guests in Irapuato book an average of 12 days in advance, down 36% from last year. By property size: 1-bedroom: 11 days, 2-bedroom: 13 days, 3-bedroom: 12 days, 4+ bedroom: 14 days. Larger properties tend to have longer booking windows as guests plan group trips further ahead.

Over the past year, the Irapuato Airbnb and VRBO market has seen the following changes: supply declined 12%, revenue per listing decreased 21%, occupancy fell 18%, average nightly rates increased 27%, and lead time decreased 36%. The rate increase failing to offset occupancy losses suggests weakening demand relative to supply reductions, while the substantial gap between average ($74,638) and high-performing listings ($165,217) indicates concentrated returns among differentiated properties.

In Irapuato, Saturday sees the highest booking demand while Monday has the lowest. Nightly rates peak on Saturday and are lowest on Monday. Weekends show 15% higher occupancy than weekdays.