Huatulco

As of June 2026, Huatulco, Santa Cruz Huatulco have 1,090 active Airbnb and VRBO listings. This represents a 1% decrease from the previous year.

The average Airbnb or VRBO in Huatulco generates $263K per year. High-performing properties earn $1.1M/year, while low-performing properties earn $96K/year. The massive earnings gap suggests that revenue potential is heavily concentrated in specific assets rather than distributed across the market, signaling an environment where property selection dictates financial outcomes more than general market growth.

Airbnb and VRBO can be profitable in Huatulco. Average annual revenue is $263K with 23% occupancy. High-performing properties earn up to $1.1M/year. With a 23% occupancy rate, the market relies on high-revenue capture from top-tier listings to sustain profitability, as overall supply remains stable despite a slight contraction in total revenue.

The average occupancy rate for Airbnbs and VRBOs in Huatulco is 23%. This occupancy level, combined with an average nightly rate of $3K, results in a RevPAR (revenue per available room) of $582 per day.

4+ bedroom properties demonstrate the strongest performance in Huatulco, with annual revenue of $741K. These properties balance operating costs and rental demand most effectively in the Huatulco market. Property performance varies significantly by location, amenities, and management quality.

Short-term rental regulations vary by jurisdiction in the Huatulco area. Huatulco/Santa Cruz Huatulco: Lenient. No specific short-term rental regulations at municipal level. Federal tax registration (RFC) required for income reporting. Tourism zone operates informally with minimal oversight. Most hosts operate without formal permits beyond basic business registration. Enforcement virtually non-existent; authorities focus on hotels rather than vacation rentals. Market self-regulates through platforms. Always verify current regulations with local authorities and obtain necessary permits before operating a short-term rental.

The Huatulco Airbnb and VRBO market is currently showing balanced conditions. Supply has declined 1% year-over-year, while RevPAR has decreased 7%. This indicates balanced supply-demand dynamics. The simultaneous dip in supply and revenue suggests that the market is recalibrating to lower demand levels rather than experiencing a growth-led supply surplus.

Launch around September, 2-3 months before peak winter season (December peaks). This pre-peak timing lets you build reviews when competition is 46% lower than peak months. Avoid launching during peak season when established listings dominate, or slow months (June-September) when gaining traction is harder.

The most common amenities in Huatulco listings include: Air Conditioning (99%), Kitchen (98%), Tv (89%), Pool (78%), Washing Machine (62%). Amenities that boost revenue the most include Pool, Gym, Washing Machine, with Pool properties earning approximately 96% more ($741K/year vs $378K/year).

Monthly estimated revenue per listing in Huatulco over the last 12 months: May: $13K, June: $10K, July: $20K, August: $17K, September: $9K, October: $10K, November: $15K, December: $30K, January: $23K, February: $14K, March: $25K, April: $26K. These figures are based on RevPAR (revenue per available room) multiplied by the number of days in each month.

The overall average nightly rate in Huatulco is $3K, up 13% year-over-year. By property size: 1-bedroom properties average $1K/night, 2-bedroom properties average $3K/night, 3-bedroom properties average $5K/night, 4+ bedroom properties average $7K/night. Rates peak in December and are lowest in May.

Guests in Huatulco book an average of 28 days in advance, down 20% from last year. By property size: 1-bedroom: 25 days, 2-bedroom: 27 days, 3-bedroom: 32 days, 4+ bedroom: 35 days. Larger properties tend to have longer booking windows as guests plan group trips further ahead.

Over the past year, the Huatulco Airbnb and VRBO market has seen the following changes: supply declined 1%, revenue per listing decreased 7%, occupancy fell 13%, average nightly rates increased 13%, and lead time decreased 20%. These metrics reveal a market shifting toward shorter booking windows and pricing sensitivity, where aggressive rate hikes are currently failing to offset declining occupancy and total revenue.

In Huatulco, Saturday sees the highest booking demand while Monday has the lowest. Nightly rates peak on Wednesday and are lowest on Friday. Weekends show 14% higher occupancy than weekdays.