Guanajuato

As of May 2026, Guanajuato, San Miguel de Allende, León have 1,342 active Airbnb and VRBO listings. This represents a 13% decrease from the previous year.

The average Airbnb or VRBO in Guanajuato generates $114K per year. High-performing properties earn $389K/year, while low-performing properties earn $36K/year. The massive earnings gap suggests a bifurcated market where top-tier assets capture significantly higher demand despite stable overall supply levels.

Airbnb and VRBO can be profitable in Guanajuato. Average annual revenue is $114K with 21% occupancy. High-performing properties earn up to $389K/year. A 21% occupancy rate alongside high revenue potential implies that successful listings rely heavily on premium pricing strategies to offset lower volume.

The average occupancy rate for Airbnbs and VRBOs in Guanajuato is 21%. This occupancy level, combined with an average nightly rate of $2K, results in a RevPAR (revenue per available room) of $249 per day.

4+ bedroom properties demonstrate the strongest performance in Guanajuato, with annual revenue of $354K. These properties balance operating costs and rental demand most effectively in the Guanajuato market. Property performance varies significantly by location, amenities, and management quality.

Short-term rental regulations vary by jurisdiction in the Guanajuato area. Guanajuato: Lenient. No specific STR regulations. General business permits may apply. Minimal enforcement, hosts operate freely. San Miguel de Allende: Lenient. Tourism registry recommended, basic business license. Minimal enforcement despite local concerns about housing. Most hosts operate without issues. León: Lenient. General business registration suggested. No STR-specific rules. Light enforcement, hosts operate openly on platforms. Always verify current regulations with local authorities and obtain necessary permits before operating a short-term rental.

The Guanajuato Airbnb and VRBO market is currently showing balanced conditions. Supply has declined 13% year-over-year, while RevPAR has decreased 1%. This indicates balanced supply-demand dynamics. The contraction in supply without a significant drop in revenue suggests a natural market thinning that supports long-term stability for existing inventory.

Launch around September, 2-3 months before peak fall season (December peaks). This pre-peak timing lets you build reviews when competition is -2% lower than peak months. Avoid launching during peak season when established listings dominate, or slow months (February-May) when gaining traction is harder.

The most common amenities in Guanajuato listings include: Kitchen (90%), Tv (79%), Parking (73%), Balcony (60%), Pets Allowed (50%). Amenities that boost revenue the most include Pool, Air Conditioning, Pets Allowed, with Pool properties earning approximately 160% more ($679K/year vs $261K/year).

Monthly estimated revenue per listing in Guanajuato over the last 12 months: May: $5K, June: $5K, July: $8K, August: $7K, September: $7K, October: $10K, November: $10K, December: $11K, January: $8K, February: $6K, March: $8K, April: $8K. These figures are based on RevPAR (revenue per available room) multiplied by the number of days in each month.

The overall average nightly rate in Guanajuato is $2K, up 21% year-over-year. By property size: 1-bedroom properties average $996/night, 2-bedroom properties average $1K/night, 3-bedroom properties average $2K/night, 4+ bedroom properties average $4K/night. Rates peak in April and are lowest in June.

Guests in Guanajuato book an average of 24 days in advance, down 22% from last year. By property size: 1-bedroom: 23 days, 2-bedroom: 23 days, 3-bedroom: 27 days, 4+ bedroom: 32 days. Larger properties tend to have longer booking windows as guests plan group trips further ahead.

Over the past year, the Guanajuato Airbnb and VRBO market has seen the following changes: supply declined 13%, revenue per listing decreased 1%, occupancy fell 6%, average nightly rates increased 21%, and lead time decreased 22%. These shifts point toward a transition where hosts are prioritizing higher rates over occupancy to navigate reduced booking windows.

In Guanajuato, Saturday sees the highest booking demand while Tuesday has the lowest. Nightly rates peak on Friday and are lowest on Thursday. Weekends show 76% higher occupancy than weekdays.