Guanajuato
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Annual revenue (actual)
MX$149.4k
12 mo avg
↑8%
from prior 12 mo
Occupancy rate
29%
12 mo avg
↓3%
from prior 12 mo
Avg daily rate
MX$1,364
12 mo avg
↑23%
from prior 12 mo
Lead time
24 days
12 mo avg
↓3 days
from prior 12 mo
Revpar
MX$318
12 mo avg
↓5%
from prior 12 mo
Methodology note: Figures reflect Guanajuato market data as of October 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Revenue per listing by bedroom
Annual revenue per listing, broken down by bedroom count. Compare which property sizes perform best.
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Tracks how the number of active listings changes over time. Rising supply with flat revenue may indicate saturation.
Performance metrics by bedroom
Breakdown of revenue, property values, yields, supply, and cleaning fees for each bedroom type.
Bedrooms
Annual Rev
Supply
Revenue boost by amenity
Shows how specific amenities impact revenue. Beware false correlation i.e. more expensive properties tend to have pools or views.
| Amenity | Listings With | Revenue Boost | Revenue With | Revenue Without |
|---|---|---|---|---|
| Pool | — | +$468,452 | — | — |
| Hot Tub | 🔒 1• (•%) | 🔒 +$2••••• (+•••%) | 🔒 $5••••• | 🔒 $2••••• |
| Pets Allowed | 🔒 1•• (••%) | 🔒 +$1••••• (+••%) | 🔒 $3••••• | 🔒 $2••••• |
| Barbecue | 🔒 7• (••%) | 🔒 +$1••••• (+••%) | 🔒 $3••••• | 🔒 $2••••• |
| Heating | 🔒 7• (••%) | 🔒 +$6•••• (+••%) | 🔒 $3••••• | 🔒 $2••••• |
| Parking | 🔒 2•• (••%) | 🔒 +$4•••• (+••%) | 🔒 $3••••• | 🔒 $2••••• |
Nightly rate by day of week
Average nightly rate for each day of the week. Most markets see higher rates on weekends.
Occupancy rate by day of week
Shows booking patterns throughout the week. Helps understand demand cycles.
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
3 bedrooms (8.4 nights)
1 bedroom (6.4 nights)
2 bedrooms (5.9 nights)
4+ bedrooms (4.2 nights)
Studio (3.8 nights)
Cleaning fee by bedroom
4+ bedrooms (MX$32)
Studio (MX$21)
3 bedrooms (MX$19)
2 bedrooms (MX$18)
1 bedroom (MX$16)
Professional host share
Professionally managed (60%)
Independent hosts (40%)
Over the 12 months ending September 2026, the Guanajuato market averaged 1,365 active Airbnb and VRBO listings, down 5% from a year earlier and up 11% over two years.
An average Guanajuato listing earns $124K/year. High-performing listings earn $418K, while low-performing listings earn $40K.
Average occupancy in Guanajuato is 21%, producing RevPAR of $274 per available night.
4+ bedroom listings generate the highest average annual revenue in Guanajuato, at $419K.
Rules vary across Guanajuato. Guanajuato: Lenient. No specific STR regulations at municipal level. State tourism registration recommended but rarely enforced. Hosts operate freely with minimal oversight. San Miguel de Allende: Lenient. Tourism registry exists but enforcement minimal. Many operate without registration. Historic center has informal oversight but limited action against STRs. León: Lenient. Basic business permit theoretically required. Little to no active enforcement of STR-specific rules. Hosts commonly operate without formal registration or consequences. Verify requirements for the property's jurisdiction.
The Guanajuato Airbnb and VRBO market does not show clear signs of oversaturation. Supply has declined 5% year-over-year, while RevPAR has increased 16%, suggesting demand is outpacing available supply.
RevPAR is highest in December and July; it is lowest in February and June.
The most common amenities are Internet (99%), Kitchen (96%), Parking (86%). The strongest positive revenue associations are Pool (+174%), Pets Allowed (+46%), Air Conditioning (+41%).
Average daily rate in Guanajuato is $2K, up 29% year-over-year. Rates peak in April and are lowest in November.
Guests in Guanajuato book an average of 25 days in advance, down 9% from last year. Booking windows range from 24 days for 1-bedroom listings to 34 days for 4+ bedroom listings.
Booking demand is highest on Saturday and lowest on Tuesday. Nightly rates peak on Friday and are lowest on Thursday. Weekend occupancy is 80% higher than weekday occupancy.
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