Guanajuato
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Overview
Annual Rev
MX$147.5k
12 mo avg
↑4%
from prior 12 mo
Occupancy rate
20%
12 mo avg
↓4%
from prior 12 mo
Avg daily rate
MX$1,333
12 mo avg
↑22%
from prior 12 mo
Lead time
23 days
12 mo avg
↓6 days
from prior 12 mo
Revpar
MX$311
12 mo avg
↓12%
from prior 12 mo
Methodology note: Figures reflect Guanajuato market data as of September 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Revenue per listing by bedroom
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Performance metrics by bedroom
Bedrooms
Annual Rev
Supply
Revenue boost by amenity
| Amenity | Listings With | Revenue Boost | Revenue With | Revenue Without |
|---|---|---|---|---|
| Pool | — | +$548,702 | — | — |
| Hot Tub | 🔒 9 (•%) | 🔒 +$3••••• (+•••%) | 🔒 $6••••• | 🔒 $2••••• |
| Pets Allowed | 🔒 1•• (••%) | 🔒 +$1••••• (+••%) | 🔒 $3••••• | 🔒 $2••••• |
| Barbecue | 🔒 6• (••%) | 🔒 +$1••••• (+••%) | 🔒 $3••••• | 🔒 $2••••• |
| Heating | 🔒 8• (••%) | 🔒 +$7•••• (+••%) | 🔒 $3••••• | 🔒 $2••••• |
| Parking | 🔒 2•• (••%) | 🔒 +$6•••• (+••%) | 🔒 $3••••• | 🔒 $2••••• |
Nightly rate by day of week
Occupancy rate by day of week
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
3 bedrooms (8.3 nights)
1 bedroom (6.4 nights)
4+ bedrooms (6.4 nights)
2 bedrooms (5.6 nights)
Cleaning fee by bedroom
3 bedrooms (MX$43)
4+ bedrooms (MX$30)
2 bedrooms (MX$18)
1 bedroom (MX$16)
Professional host share
Professionally managed (68%)
Independent hosts (32%)
Over the 12 months ending August 2026, the Guanajuato market averaged 1,358 active Airbnb and VRBO listings, down 7% from a year earlier and up 10% over two years.
An average Guanajuato listing earns $122K/year. High-performing listings earn $412K, while low-performing listings earn $40K.
Average occupancy in Guanajuato is 20%, producing RevPAR of $270 per available night.
4+ bedroom listings generate the highest average annual revenue in Guanajuato, at $414K.
Rules vary across Guanajuato. Guanajuato: Lenient. No specific STR regulations or permit system. Operates under general tourism/business rules. Minimal enforcement. San Miguel de Allende: Lenient. Municipal tourism registration encouraged but rarely enforced. No caps or occupancy rules. Many operate informally despite official requirements. León: Lenient. Basic business registration theoretically required. No STR-specific rules or enforcement mechanisms. Hosts operate freely with minimal oversight. Verify requirements for the property's jurisdiction.
The Guanajuato Airbnb and VRBO market does not show clear signs of oversaturation. Supply has declined 7% year-over-year, while RevPAR has increased 13%, suggesting demand is outpacing available supply.
RevPAR is highest in December and July; it is lowest in February and June.
The most common amenities are Internet (98%), Kitchen (95%), Parking (87%). The strongest positive revenue associations are Pool (+200%), Pets Allowed (+49%), Air Conditioning (+45%).
Average daily rate in Guanajuato is $2K, up 29% year-over-year. Rates peak in April and are lowest in September.
Guests in Guanajuato book an average of 25 days in advance, down 13% from last year. Booking windows range from 23 days for 1-bedroom listings to 32 days for 4+ bedroom listings.
Booking demand is highest on Saturday and lowest on Tuesday. Nightly rates peak on Friday and are lowest on Thursday. Weekend occupancy is 80% higher than weekday occupancy.