Guadalajara

As of May 2026, Guadalajara, Zapopan, Tlaquepaque have 6,551 active Airbnb and VRBO listings. This represents a 6% decrease from the previous year.

The average Airbnb or VRBO in Guadalajara generates $173K per year. High-performing properties earn $435K/year, while low-performing properties earn $56K/year. The extreme variance between top and bottom performers suggests that revenue is driven by specific asset positioning rather than broad market demand, as aggregate supply remains stagnant.

Airbnb and VRBO can be profitable in Guadalajara. Average annual revenue is $173K with 33% occupancy. High-performing properties earn up to $435K/year. With supply contracting by 6% annually, the market displays a consolidation trend where top-tier assets capture a disproportionate share of the available revenue pool.

The average occupancy rate for Airbnbs and VRBOs in Guadalajara is 33%. This occupancy level, combined with an average nightly rate of $1K, results in a RevPAR (revenue per available room) of $351 per day.

4+ bedroom properties demonstrate the strongest performance in Guadalajara, with annual revenue of $498K. These properties balance operating costs and rental demand most effectively in the Guadalajara market. Property performance varies significantly by location, amenities, and management quality.

Short-term rental regulations vary by jurisdiction in the Guadalajara area. Guadalajara: Lenient. No specific STR regulations or permits required. Operates under general tourism/business rules. Minimal enforcement, hosts operate freely. Zapopan: Lenient. No dedicated STR licensing system. Subject to general business registration and tax obligations. Light enforcement, widespread operation without issues. Tlaquepaque: Lenient. No specific STR regulations or registration requirements. General municipal business rules apply. Minimal enforcement, hosts operate without restrictions. Always verify current regulations with local authorities and obtain necessary permits before operating a short-term rental.

The Guadalajara Airbnb and VRBO market is currently showing balanced conditions. Supply has declined 6% year-over-year, while RevPAR has increased 0%. This indicates balanced supply-demand dynamics. The stability in revenue despite lower inventory points to a market reaching equilibrium where competitive saturation is receding.

Launch around August, 2-3 months before peak fall season (November peaks). This pre-peak timing lets you build reviews when competition is -35% lower than peak months. Avoid launching during peak season when established listings dominate, or slow months (June-May) when gaining traction is harder.

The most common amenities in Guadalajara listings include: Kitchen (98%), Tv (97%), Washing Machine (61%), Air Conditioning (57%), Parking (51%). Amenities that boost revenue the most include Hot Tub, Pool, Air Conditioning, with Hot Tub properties earning approximately 65% more ($417K/year vs $253K/year).

Monthly estimated revenue per listing in Guadalajara over the last 12 months: May: $8K, June: $9K, July: $11K, August: $12K, September: $11K, October: $12K, November: $13K, December: $13K, January: $10K, February: $9K, March: $9K, April: $11K. These figures are based on RevPAR (revenue per available room) multiplied by the number of days in each month.

The overall average nightly rate in Guadalajara is $1K, up 28% year-over-year. By property size: 1-bedroom properties average $881/night, 2-bedroom properties average $1K/night, 3-bedroom properties average $2K/night, 4+ bedroom properties average $4K/night. Rates peak in December and are lowest in May.

Guests in Guadalajara book an average of 19 days in advance, down 23% from last year. By property size: 1-bedroom: 18 days, 2-bedroom: 18 days, 3-bedroom: 22 days, 4+ bedroom: 28 days. Larger properties tend to have longer booking windows as guests plan group trips further ahead.

Over the past year, the Guadalajara Airbnb and VRBO market has seen the following changes: supply declined 6%, revenue per listing increased 0%, occupancy fell 9%, average nightly rates increased 28%, and lead time decreased 23%. This shift indicates a move toward higher pricing strategies offsetting lower utilization, reflecting changing traveler booking behaviors.

In Guadalajara, Saturday sees the highest booking demand while Tuesday has the lowest. Nightly rates peak on Saturday and are lowest on Tuesday. Weekends show 36% higher occupancy than weekdays.