Fresnillo

As of June 2026, Fresnillo, Zacatecas, Jerez de García Salinas have 470 active Airbnb and VRBO listings. This represents a 9% decrease from the previous year.

The average Airbnb or VRBO in Fresnillo generates $91K per year. High-performing properties earn $262K/year, while low-performing properties earn $25K/year. Declining supply paired with strong revenue growth suggests tightening market conditions, though the 22% occupancy rate and wide performance gap indicate significant variance in how effectively hosts capture demand.

Airbnb and VRBO can be profitable in Fresnillo. Average annual revenue is $91K with 22% occupancy. High-performing properties earn up to $262K/year. Declining supply paired with revenue growth suggests improving demand dynamics, though the nearly threefold gap between average and top performers indicates significant competitive stratification in the market.

The average occupancy rate for Airbnbs and VRBOs in Fresnillo is 22%. This occupancy level, combined with an average nightly rate of $1K, results in a RevPAR (revenue per available room) of $193 per day.

4+ bedroom properties demonstrate the strongest performance in Fresnillo, with annual revenue of $227K. These properties balance operating costs and rental demand most effectively in the Fresnillo market. Property performance varies significantly by location, amenities, and management quality.

Short-term rental regulations vary by jurisdiction in the Fresnillo area. I don't have reliable, current information about short-term rental regulations or enforcement reality for these specific Zacatecas municipalities (Fresnillo, Jerez de García Salinas). Mexican STR regulations vary significantly by municipality, and enforcement data for smaller cities is limited. I recommend contacting each municipal government's licensing/tourism department directly (Dirección de Turismo or Licencias y Reglamentos) for accurate requirements and real-world enforcement practices. Always verify current regulations with local authorities and obtain necessary permits before operating a short-term rental.

The Fresnillo Airbnb and VRBO market is currently showing balanced with strong demand conditions. Supply has declined 9% year-over-year, while RevPAR has increased 23%. This indicates healthy demand growth outpacing supply. The wide gap between average revenue ($91,017) and top performer revenue ($261,791) suggests significant performance variance, reflecting a competitive market where property differentiation drives substantial income disparities.

Launch around September, 2-3 months before peak fall season (December peaks). This pre-peak timing lets you build reviews when competition is 3% lower than peak months. Avoid launching during peak season when established listings dominate, or slow months (January-February) when gaining traction is harder.

The most common amenities in Fresnillo listings include: Kitchen (99%), Tv (94%), Parking (62%), Balcony (51%), Pets Allowed (35%). Amenities that boost revenue the most include Air Conditioning, Washing Machine, Heating, with Air Conditioning properties earning approximately 60% more ($301K/year vs $188K/year).

Monthly estimated revenue per listing in Fresnillo over the last 12 months: May: $4K, June: $5K, July: $6K, August: $6K, September: $7K, October: $5K, November: $6K, December: $9K, January: $5K, February: $3K, March: $6K, April: $7K. These figures are based on RevPAR (revenue per available room) multiplied by the number of days in each month.

The overall average nightly rate in Fresnillo is $1K, up 32% year-over-year. By property size: 1-bedroom properties average $681/night, 2-bedroom properties average $974/night, 3-bedroom properties average $1K/night, 4+ bedroom properties average $3K/night. Rates peak in February and are lowest in May.

Guests in Fresnillo book an average of 15 days in advance, down 18% from last year. By property size: 1-bedroom: 14 days, 2-bedroom: 13 days, 3-bedroom: 15 days, 4+ bedroom: 19 days. Larger properties tend to have longer booking windows as guests plan group trips further ahead.

Over the past year, the Fresnillo Airbnb and VRBO market has seen the following changes: supply declined 9%, revenue per listing increased 23%, occupancy rose 3%, average nightly rates increased 32%, and lead time decreased 18%. The supply contraction combined with rate growth suggests strengthening demand fundamentals, though the 22% occupancy rate and substantial revenue variance ($91K average versus $261K high) indicate a bifurcated market where performance is highly property-dependent.

In Fresnillo, Saturday sees the highest booking demand while Tuesday has the lowest. Nightly rates peak on Friday and are lowest on Wednesday. Weekends show 56% higher occupancy than weekdays.