Ensenada

As of June 2026, Ensenada has 407 active Airbnb and VRBO listings. This represents a 10% decrease from the previous year.

The average Airbnb or VRBO in Ensenada generates $232K per year. High-performing properties earn $768K/year, while low-performing properties earn $75K/year. Declining supply coupled with flat revenue suggests demand isn't absorbing available inventory reductions, indicating a buyer's market. The 10x performance gap between top and bottom performers in a 17% occupancy environment signals extreme performance variance rather than broad market strength.

Airbnb and VRBO can be profitable in Ensenada. Average annual revenue is $232K with 17% occupancy. High-performing properties earn up to $768K/year. Declining supply paired with flat revenue suggests limited new demand, while the substantial gap between average and top performers indicates significant variability in property performance rather than uniform market conditions.

The average occupancy rate for Airbnbs and VRBOs in Ensenada is 17%. This occupancy level, combined with an average nightly rate of $3K, results in a RevPAR (revenue per available room) of $519 per day.

4+ bedroom properties demonstrate the strongest performance in Ensenada, with annual revenue of $510K. These properties balance operating costs and rental demand most effectively in the Ensenada market. Property performance varies significantly by location, amenities, and management quality.

Short-term rental regulations vary by jurisdiction in the Ensenada area. I don't have reliable current information about Ensenada's short-term rental regulations and enforcement reality. Ensenada is in Baja California, Mexico, where STR rules vary by municipality and enforcement data is limited. I'd need to verify current local ordinances, permit requirements, and actual enforcement practices before providing an accurate classification. I recommend checking with Ensenada's municipal tourism office (Dirección de Turismo) for current requirements. Always verify current regulations with local authorities and obtain necessary permits before operating a short-term rental.

The Ensenada Airbnb and VRBO market is currently showing balanced conditions. Supply has declined 10% year-over-year, while RevPAR has increased 1%. This indicates balanced supply-demand dynamics. The wide gap between average revenue ($231,542) and top performers ($768,275) suggests significant performance variation across properties, while the 17% occupancy rate reflects a market where competition remains moderate and pricing power varies substantially by property positioning.

Launch around April, 2-3 months before peak summer season (July peaks). This pre-peak timing lets you build reviews when competition is 37% lower than peak months. Avoid launching during peak season when established listings dominate, or slow months (March-February) when gaining traction is harder.

The most common amenities in Ensenada listings include: Kitchen (100%), Tv (91%), Private Yard (62%), Washing Machine (59%), Parking (57%). Amenities that boost revenue the most include Lake Access, Gym, Bbq, with Lake Access properties earning approximately 203% more ($1.4M/year vs $464K/year).

Monthly estimated revenue per listing in Ensenada over the last 12 months: May: $13K, June: $17K, July: $28K, August: $28K, September: $19K, October: $10K, November: $14K, December: $15K, January: $13K, February: $7K, March: $11K, April: $16K. These figures are based on RevPAR (revenue per available room) multiplied by the number of days in each month.

The overall average nightly rate in Ensenada is $3K, up 33% year-over-year. By property size: 1-bedroom properties average $1K/night, 2-bedroom properties average $2K/night, 3-bedroom properties average $4K/night, 4+ bedroom properties average $7K/night. Rates peak in January and are lowest in May.

Guests in Ensenada book an average of 21 days in advance, down 26% from last year. By property size: 1-bedroom: 15 days, 2-bedroom: 17 days, 3-bedroom: 22 days, 4+ bedroom: 29 days. Larger properties tend to have longer booking windows as guests plan group trips further ahead.

Over the past year, the Ensenada Airbnb and VRBO market has seen the following changes: supply declined 10%, revenue per listing increased 1%, occupancy fell 17%, average nightly rates increased 33%, and lead time decreased 26%. The sharp rate increase amid falling occupancy suggests hosts are pricing aggressively in a contracting market, while the wide gap between average ($231K) and top-performing listings ($768K) indicates highly uneven distribution of demand among properties.

In Ensenada, Saturday sees the highest booking demand while Tuesday has the lowest. Nightly rates peak on Saturday and are lowest on Tuesday. Weekends show 79% higher occupancy than weekdays.