Ensenada
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Overview
Annual Rev
MX$310.4k
12 mo avg
↑9%
from prior 12 mo
Occupancy rate
20%
12 mo avg
↓6%
from prior 12 mo
Avg daily rate
MX$2,808
12 mo avg
↑34%
from prior 12 mo
Lead time
20 days
12 mo avg
↓3 days
from prior 12 mo
Revpar
MX$666
12 mo avg
↑1%
from prior 12 mo
Methodology note: Figures reflect Ensenada market data as of September 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Revenue per listing by bedroom
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Performance metrics by bedroom
Bedrooms
Annual Rev
Supply
Revenue boost by amenity
| Amenity | Listings With | Revenue Boost | Revenue With | Revenue Without |
|---|---|---|---|---|
| Lake Access | — | +$898,792 | — | — |
| Gym | 🔒 1• (••%) | 🔒 +$4••••• (+•••%) | 🔒 $9••••• | 🔒 $4••••• |
| Heating | 🔒 3• (••%) | 🔒 +$2••••• (+••%) | 🔒 $6••••• | 🔒 $4••••• |
| Barbecue | 🔒 4• (••%) | 🔒 +$2••••• (+••%) | 🔒 $6••••• | 🔒 $3••••• |
| Pool | 🔒 1• (••%) | 🔒 +$1••••• (+••%) | 🔒 $6••••• | 🔒 $5••••• |
| Pets Allowed | 🔒 3• (••%) | 🔒 +$1••••• (+••%) | 🔒 $6••••• | 🔒 $4••••• |
| TV | 🔒 7• (••%) | 🔒 +$3•••• (+•%) | 🔒 $5••••• | 🔒 $4••••• |
Nightly rate by day of week
Occupancy rate by day of week
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
3 bedrooms (6.5 nights)
1 bedroom (6.2 nights)
2 bedrooms (5.0 nights)
4+ bedrooms (3.7 nights)
Cleaning fee by bedroom
4+ bedrooms (MX$57)
3 bedrooms (MX$53)
2 bedrooms (MX$29)
1 bedroom (MX$20)
Professional host share
Independent hosts (69%)
Professionally managed (31%)
Over the 12 months ending August 2026, the Ensenada market averaged 408 active Airbnb and VRBO listings, down 5% from a year earlier and up 56% over two years.
An average Ensenada listing earns $250K/year. High-performing listings earn $812K, while low-performing listings earn $81K.
Average occupancy in Ensenada is 17%, producing RevPAR of $565 per available night.
4+ bedroom listings generate the highest average annual revenue in Ensenada, at $543K.
Rules vary across Ensenada. I don't have reliable current information about short-term rental regulations and enforcement reality specifically for Ensenada, Baja California, Mexico. Mexican municipalities handle STR regulations locally, and enforcement varies significantly. To provide accurate information about permits, occupancy rules, and actual enforcement levels in Ensenada, I'd need to verify current local ordinances and on-the-ground compliance practices, which I cannot do with confidence. I recommend contacting Ensenada's municipal government (Ayuntamiento) directly for current requirements. Verify requirements for the property's jurisdiction.
The Ensenada Airbnb and VRBO market does not show clear signs of oversaturation. Supply has declined 5% year-over-year, while RevPAR has increased 15%, suggesting demand is outpacing available supply.
RevPAR is highest in July and August; it is lowest in February and October.
The most common amenities are Kitchen (100%), Internet (99%), Parking (94%). The strongest positive revenue associations are Hot Tub (+227%), Lake Access (+141%), Bbq (+130%).
Average daily rate in Ensenada is $4K, up 28% year-over-year. Rates peak in January and are lowest in October.
Guests in Ensenada book an average of 22 days in advance, down 14% from last year. Booking windows range from 15 days for 1-bedroom listings to 30 days for 4+ bedroom listings.
Booking demand is highest on Saturday and lowest on Tuesday. Nightly rates peak on Saturday and are lowest on Tuesday. Weekend occupancy is 87% higher than weekday occupancy.