Ensenada
Unlock the data for all Markets
Annual revenue (actual)
MX$314.3k
12 mo avg
↑9%
from prior 12 mo
Occupancy rate
26%
12 mo avg
↓4%
from prior 12 mo
Avg daily rate
MX$2,817
12 mo avg
↑24%
from prior 12 mo
Lead time
20 days
12 mo avg
↓1 days
from prior 12 mo
Revpar
MX$681
12 mo avg
↑4%
from prior 12 mo
Methodology note: Figures reflect Ensenada market data as of October 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Revenue per listing by bedroom
Annual revenue per listing, broken down by bedroom count. Compare which property sizes perform best.
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Tracks how the number of active listings changes over time. Rising supply with flat revenue may indicate saturation.
Performance metrics by bedroom
Breakdown of revenue, property values, yields, supply, and cleaning fees for each bedroom type.
Bedrooms
Annual Rev
Supply
Revenue boost by amenity
Shows how specific amenities impact revenue. Beware false correlation i.e. more expensive properties tend to have pools or views.
| Amenity | Listings With | Revenue Boost | Revenue With | Revenue Without |
|---|---|---|---|---|
| Hot Tub | — | +$944,902 | — | — |
| Lake Access | 🔒 8 (•%) | 🔒 +$8••••• (+•••%) | 🔒 $1•••••• | 🔒 $5••••• |
| Barbecue | 🔒 4• (••%) | 🔒 +$4••••• (+•••%) | 🔒 $8••••• | 🔒 $3••••• |
| Heating | 🔒 3• (••%) | 🔒 +$3••••• (+••%) | 🔒 $8••••• | 🔒 $4••••• |
| Gym | 🔒 1• (••%) | 🔒 +$2••••• (+••%) | 🔒 $8••••• | 🔒 $5••••• |
| Pets Allowed | 🔒 4• (••%) | 🔒 +$1••••• (+••%) | 🔒 $7••••• | 🔒 $5••••• |
| TV | 🔒 8• (••%) | 🔒 +$1••••• (+••%) | 🔒 $6••••• | 🔒 $4••••• |
| Pool | 🔒 1• (••%) | 🔒 +$1••••• (+••%) | 🔒 $7••••• | 🔒 $6••••• |
Nightly rate by day of week
Average nightly rate for each day of the week. Most markets see higher rates on weekends.
Occupancy rate by day of week
Shows booking patterns throughout the week. Helps understand demand cycles.
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
3 bedrooms (13.7 nights)
1 bedroom (7.3 nights)
2 bedrooms (4.8 nights)
Studio (3.9 nights)
4+ bedrooms (3.7 nights)
Cleaning fee by bedroom
4+ bedrooms (MX$62)
3 bedrooms (MX$61)
2 bedrooms (MX$27)
1 bedroom (MX$19)
Studio (MX$0)
Professional host share
Independent hosts (71%)
Professionally managed (29%)
Over the 12 months ending September 2026, the Ensenada market averaged 408 active Airbnb and VRBO listings, down 4% from a year earlier and up 56% over two years.
An average Ensenada listing earns $250K/year. High-performing listings earn $809K, while low-performing listings earn $81K.
Average occupancy in Ensenada is 17%, producing RevPAR of $570 per available night.
4+ bedroom listings generate the highest average annual revenue in Ensenada, at $536K.
Rules vary across Ensenada. Ensenada: Lenient. No specific short-term rental regulations or permit requirements at municipal level. Operates under general business licensing and tourism framework. Property owners typically register for tax purposes (RFC) but dedicated STR enforcement is minimal. Many hosts operate informally without consequences. Zoning rarely enforced for vacation rentals. Growing market with limited government oversight or restrictions. Verify requirements for the property's jurisdiction.
The Ensenada Airbnb and VRBO market does not show clear signs of oversaturation. Supply has declined 4% year-over-year, while RevPAR has increased 15%, suggesting demand is outpacing available supply.
RevPAR is highest in July and August; it is lowest in February and October.
The most common amenities are Kitchen (100%), Internet (99%), Parking (98%). The strongest positive revenue associations are Hot Tub (+170%), Lake Access (+149%), Bbq (+115%).
Average daily rate in Ensenada is $4K, up 23% year-over-year. Rates peak in January and are lowest in October.
Guests in Ensenada book an average of 22 days in advance, down 10% from last year. Booking windows range from 15 days for 1-bedroom listings to 31 days for 4+ bedroom listings.
Booking demand is highest on Saturday and lowest on Tuesday. Nightly rates peak on Saturday and are lowest on Tuesday. Weekend occupancy is 92% higher than weekday occupancy.
(0)
Filters (0)