Ensanada
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Annual revenue (actual)
MX$339.3k
12 mo avg
↓1%
from prior 12 mo
Occupancy rate
26%
12 mo avg
↓3%
from prior 12 mo
Avg daily rate
MX$2,832
12 mo avg
↑10%
from prior 12 mo
Lead time
23 days
12 mo avg
↓2 days
from prior 12 mo
Revpar
MX$738
12 mo avg
↑0%
from prior 12 mo
Methodology note: Figures reflect Ensanada market data as of October 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Revenue per listing by bedroom
Annual revenue per listing, broken down by bedroom count. Compare which property sizes perform best.
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Tracks how the number of active listings changes over time. Rising supply with flat revenue may indicate saturation.
Performance metrics by bedroom
Breakdown of revenue, property values, yields, supply, and cleaning fees for each bedroom type.
Bedrooms
Annual Rev
Supply
Revenue boost by amenity
Shows how specific amenities impact revenue. Beware false correlation i.e. more expensive properties tend to have pools or views.
| Amenity | Listings With | Revenue Boost | Revenue With | Revenue Without |
|---|---|---|---|---|
| Pool | — | +$663,175 | — | — |
| Hot Tub | 🔒 4• (••%) | 🔒 +$5••••• (+•••%) | 🔒 $1•••••• | 🔒 $4••••• |
| Bicycles | 🔒 9 (•%) | 🔒 +$4••••• (+••%) | 🔒 $1•••••• | 🔒 $5••••• |
| Barbecue | 🔒 1•• (••%) | 🔒 +$2••••• (+••%) | 🔒 $6••••• | 🔒 $4••••• |
| EV Charger | 🔒 1• (•%) | 🔒 +$1••••• (+••%) | 🔒 $7••••• | 🔒 $5••••• |
| Parking | 🔒 4•• (••%) | 🔒 +$1••••• (+••%) | 🔒 $5••••• | 🔒 $4••••• |
| Pets Allowed | 🔒 2•• (••%) | 🔒 +$1••••• (+••%) | 🔒 $6••••• | 🔒 $4••••• |
| Heating | 🔒 2•• (••%) | 🔒 +$1••••• (+••%) | 🔒 $5••••• | 🔒 $4••••• |
| Gym | 🔒 4• (••%) | 🔒 +$5•••• (+••%) | 🔒 $5••••• | 🔒 $5••••• |
Nightly rate by day of week
Average nightly rate for each day of the week. Most markets see higher rates on weekends.
Occupancy rate by day of week
Shows booking patterns throughout the week. Helps understand demand cycles.
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
3 bedrooms (7.8 nights)
2 bedrooms (5.6 nights)
1 bedroom (4.7 nights)
4+ bedrooms (3.7 nights)
Studio (3.1 nights)
Cleaning fee by bedroom
4+ bedrooms (MX$65)
3 bedrooms (MX$44)
Studio (MX$40)
2 bedrooms (MX$27)
1 bedroom (MX$21)
Professional host share
Professionally managed (52%)
Independent hosts (48%)
Over the 12 months ending September 2026, the Ensenada market averaged 2,347 active Airbnb and VRBO listings, down 0% from a year earlier and up 12% over two years.
An average Ensenada listing earns $244K/year. High-performing listings earn $977K, while low-performing listings earn $87K.
Average occupancy in Ensenada is 17%, producing RevPAR of $562 per available night.
4+ bedroom listings generate the highest average annual revenue in Ensenada, at $741K.
Rules vary across Ensenada. Ensenada: Lenient. No specific STR regulations or permits required. Operates under general tourism business rules. Minimal enforcement, hosts operate freely. Rosarito: Lenient. Basic municipal business license recommended but rarely enforced. No STR-specific rules. Light oversight, many unlicensed operators. Tijuana: Lenient. Municipal business permit technically required, tourism registry exists but compliance low. Minimal enforcement, widespread informal operation tolerated. Verify requirements for the property's jurisdiction.
The Ensenada Airbnb and VRBO market does not show clear signs of oversaturation. Supply has declined 0% year-over-year, while RevPAR has increased 16%, suggesting demand is outpacing available supply.
RevPAR is highest in July and August; it is lowest in February and January.
The most common amenities are Parking (98%), Internet (98%), Kitchen (98%). The strongest positive revenue associations are Pool (+147%), Hot Tub (+103%), Bbq (+44%).
Average daily rate in Ensenada is $3K, up 20% year-over-year. Rates peak in May and are lowest in October.
Guests in Ensenada book an average of 24 days in advance, down 2% from last year. Booking windows range from 22 days for 2-bedroom listings to 32 days for 4+ bedroom listings.
Booking demand is highest on Saturday and lowest on Tuesday. Nightly rates peak on Friday and are lowest on Tuesday. Weekend occupancy is 139% higher than weekday occupancy.
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