Ensanada

As of May 2026, Ensenada, Rosarito, Tijuana have 2,269 active Airbnb and VRBO listings. This represents a 8% decrease from the previous year.

The average Airbnb or VRBO in Ensanada generates $226K per year. High-performing properties earn $955K/year, while low-performing properties earn $81K/year. The extreme variance between top earners and the average suggests that revenue potential is heavily concentrated in a select tier of assets rather than distributed evenly across the existing inventory.

Airbnb and VRBO can be profitable in Ensanada. Average annual revenue is $226K with 17% occupancy. High-performing properties earn up to $955K/year. This wide earnings gap indicates that while the market supports high revenue ceilings, the low average occupancy highlights a challenging environment for average-tier properties to maintain consistent utilization.

The average occupancy rate for Airbnbs and VRBOs in Ensanada is 17%. This occupancy level, combined with an average nightly rate of $3K, results in a RevPAR (revenue per available room) of $514 per day.

4+ bedroom properties demonstrate the strongest performance in Ensanada, with annual revenue of $675K. These properties balance operating costs and rental demand most effectively in the Ensanada market. Property performance varies significantly by location, amenities, and management quality.

Short-term rental regulations vary by jurisdiction in the Ensanada area. Ensenada: Lenient. No specific STR regulations or permits required. Operates under general tourism/business rules. Minimal enforcement. Rosarito: Lenient. Basic business license recommended but rarely enforced. No STR-specific rules. Most hosts operate informally without issues. Tijuana: Lenient. Municipal business license theoretically required. No STR-specific regulations or caps. Enforcement virtually non-existent; most operate unregistered. Always verify current regulations with local authorities and obtain necessary permits before operating a short-term rental.

The Ensanada Airbnb and VRBO market is currently showing balanced with strong demand conditions. Supply has declined 8% year-over-year, while RevPAR has increased 4%. This indicates healthy demand growth outpacing supply. A contracting supply base paired with rising revenue per available room suggests that the market is tightening, potentially improving pricing power for remaining operators.

Launch around May, 2-3 months before peak summer season (August peaks). This pre-peak timing lets you build reviews when competition is 10% lower than peak months. Avoid launching during peak season when established listings dominate, or slow months (March-February) when gaining traction is harder.

The most common amenities in Ensanada listings include: Kitchen (95%), Tv (88%), Air Conditioning (61%), Heating (58%), Balcony (58%). Amenities that boost revenue the most include Pool, Hot Tub, Bbq, with Pool properties earning approximately 142% more ($1.1M/year vs $441K/year).

Monthly estimated revenue per listing in Ensanada over the last 12 months: May: $14K, June: $16K, July: $22K, August: $23K, September: $16K, October: $14K, November: $15K, December: $15K, January: $12K, February: $10K, March: $14K, April: $16K. These figures are based on RevPAR (revenue per available room) multiplied by the number of days in each month.

The overall average nightly rate in Ensanada is $3K, up 23% year-over-year. By property size: 1-bedroom properties average $2K/night, 2-bedroom properties average $3K/night, 3-bedroom properties average $4K/night, 4+ bedroom properties average $10K/night. Rates peak in December and are lowest in June.

Guests in Ensanada book an average of 23 days in advance, down 18% from last year. By property size: 1-bedroom: 21 days, 2-bedroom: 21 days, 3-bedroom: 27 days, 4+ bedroom: 31 days. Larger properties tend to have longer booking windows as guests plan group trips further ahead.

Over the past year, the Ensanada Airbnb and VRBO market has seen the following changes: supply declined 8%, revenue per listing increased 4%, occupancy fell 6%, average nightly rates increased 23%, and lead time decreased 18%. The shift toward higher nightly rates despite lower occupancy suggests that the market is currently favoring a yield-over-volume strategy.

In Ensanada, Saturday sees the highest booking demand while Tuesday has the lowest. Nightly rates peak on Saturday and are lowest on Tuesday. Weekends show 121% higher occupancy than weekdays.