Ensanada
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Overview
Annual Rev
MX$336.6k
12 mo avg
↓3%
from prior 12 mo
Occupancy rate
20%
12 mo avg
↓3%
from prior 12 mo
Avg daily rate
MX$2,818
12 mo avg
↑10%
from prior 12 mo
Lead time
23 days
12 mo avg
↓5 days
from prior 12 mo
Revpar
MX$726
12 mo avg
↓8%
from prior 12 mo
Methodology note: Figures reflect Ensanada market data as of September 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Revenue per listing by bedroom
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Performance metrics by bedroom
Bedrooms
Annual Rev
Supply
Revenue boost by amenity
| Amenity | Listings With | Revenue Boost | Revenue With | Revenue Without |
|---|---|---|---|---|
| Hot Tub | — | +$618,507 | — | — |
| Pool | 🔒 6• (••%) | 🔒 +$5••••• (+•••%) | 🔒 $1•••••• | 🔒 $4••••• |
| Bicycles | 🔒 1• (•%) | 🔒 +$3••••• (+••%) | 🔒 $9••••• | 🔒 $5••••• |
| Pets Allowed | 🔒 2•• (••%) | 🔒 +$1••••• (+••%) | 🔒 $6••••• | 🔒 $4••••• |
| Barbecue | 🔒 1•• (••%) | 🔒 +$1••••• (+••%) | 🔒 $6••••• | 🔒 $4••••• |
| EV Charger | 🔒 1• (•%) | 🔒 +$1••••• (+••%) | 🔒 $6••••• | 🔒 $5••••• |
| Gym | 🔒 5• (••%) | 🔒 +$7•••• (+••%) | 🔒 $6••••• | 🔒 $5••••• |
| Heating | 🔒 2•• (••%) | 🔒 +$3•••• (+•%) | 🔒 $5••••• | 🔒 $5••••• |
Nightly rate by day of week
Occupancy rate by day of week
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
3 bedrooms (8.4 nights)
1 bedroom (5.0 nights)
2 bedrooms (4.7 nights)
4+ bedrooms (3.8 nights)
Cleaning fee by bedroom
4+ bedrooms (MX$65)
3 bedrooms (MX$40)
2 bedrooms (MX$27)
1 bedroom (MX$20)
Professional host share
Professionally managed (64%)
Independent hosts (36%)
Over the 12 months ending August 2026, the Ensenada market averaged 2,330 active Airbnb and VRBO listings, down 2% from a year earlier and up 12% over two years.
An average Ensenada listing earns $241K/year. High-performing listings earn $977K, while low-performing listings earn $87K.
Average occupancy in Ensenada is 17%, producing RevPAR of $552 per available night.
4+ bedroom listings generate the highest average annual revenue in Ensenada, at $741K.
Rules vary across Ensenada. Ensenada: Lenient. No specific STR regulations or permit requirements. Minimal municipal oversight. Light enforcement, hosts operate freely. Rosarito: Lenient. No formal STR licensing system. Basic business permit may be requested but rarely enforced. Hosts operate with minimal restrictions. Tijuana: Lenient. No dedicated STR regulations. General business registration theoretically required but enforcement is minimal. Most hosts operate without formal compliance. Verify requirements for the property's jurisdiction.
The Ensenada Airbnb and VRBO market does not show clear signs of oversaturation. Supply has declined 2% year-over-year, while RevPAR has increased 14%, suggesting demand is outpacing available supply.
RevPAR is highest in July and August; it is lowest in February and January.
The most common amenities are Parking (98%), Internet (96%), Kitchen (96%). The strongest positive revenue associations are Pool (+123%), Hot Tub (+121%), Parking (+65%).
Average daily rate in Ensenada is $3K, up 23% year-over-year. Rates peak in May and are lowest in October.
Guests in Ensenada book an average of 24 days in advance, down 7% from last year. Booking windows range from 22 days for 2-bedroom listings to 32 days for 4+ bedroom listings.
Booking demand is highest on Saturday and lowest on Tuesday. Nightly rates peak on Friday and are lowest on Tuesday. Weekend occupancy is 133% higher than weekday occupancy.