Cuernavaca

As of May 2026, Cuernavaca, Tepoztlán, Taxco have 5,549 active Airbnb and VRBO listings. This represents a 8% decrease from the previous year.

The average Airbnb or VRBO in Cuernavaca generates $239K per year. High-performing properties earn $836K/year, while low-performing properties earn $70K/year. The massive revenue disparity between tiers suggests that market returns are highly sensitive to specific asset positioning rather than broad market trends.

Airbnb and VRBO can be profitable in Cuernavaca. Average annual revenue is $239K with 19% occupancy. High-performing properties earn up to $836K/year. The low average occupancy rate paired with high top-tier earnings points toward a fragmented market where revenue is heavily concentrated among a small segment of elite listings.

The average occupancy rate for Airbnbs and VRBOs in Cuernavaca is 19%. This occupancy level, combined with an average nightly rate of $3K, results in a RevPAR (revenue per available room) of $531 per day.

4+ bedroom properties demonstrate the strongest performance in Cuernavaca, with annual revenue of $464K. These properties balance operating costs and rental demand most effectively in the Cuernavaca market. Property performance varies significantly by location, amenities, and management quality.

Short-term rental regulations vary by jurisdiction in the Cuernavaca area. Cuernavaca: Lenient. No specific STR regulations or registration system. Operates under general tourism and tax rules. Minimal enforcement, many hosts operate informally. Tepoztlán: Lenient. Pueblo Mágico designation but no formal STR permits required. Local opposition exists but enforcement is minimal. Hosts operate freely. Taxco: Lenient. No STR-specific regulations. General business registration optional. Very limited enforcement, informal operations common. Always verify current regulations with local authorities and obtain necessary permits before operating a short-term rental.

The Cuernavaca Airbnb and VRBO market is currently showing balanced with strong demand conditions. Supply has declined 8% year-over-year, while RevPAR has increased 6%. This indicates healthy demand growth outpacing supply. A tightening supply environment amid rising revenue suggests that the market is currently favoring existing operators who can capture increasing pricing power.

Launch around January, 2-3 months before peak spring season (April peaks). This pre-peak timing lets you build reviews when competition is 10% lower than peak months. Avoid launching during peak season when established listings dominate, or slow months (September-June) when gaining traction is harder.

The most common amenities in Cuernavaca listings include: Kitchen (99%), Tv (92%), Pool (86%), Private Yard (75%), Balcony (68%). Amenities that boost revenue the most include Pool, Hot Tub, Bbq, with Pool properties earning approximately 138% more ($713K/year vs $300K/year).

Monthly estimated revenue per listing in Cuernavaca over the last 12 months: May: $15K, June: $11K, July: $15K, August: $18K, September: $13K, October: $12K, November: $14K, December: $23K, January: $16K, February: $12K, March: $20K, April: $26K. These figures are based on RevPAR (revenue per available room) multiplied by the number of days in each month.

The overall average nightly rate in Cuernavaca is $3K, up 21% year-over-year. By property size: 1-bedroom properties average $1K/night, 2-bedroom properties average $2K/night, 3-bedroom properties average $3K/night, 4+ bedroom properties average $6K/night. Rates peak in April and are lowest in June.

Guests in Cuernavaca book an average of 21 days in advance, down 21% from last year. By property size: 1-bedroom: 17 days, 2-bedroom: 17 days, 3-bedroom: 20 days, 4+ bedroom: 27 days. Larger properties tend to have longer booking windows as guests plan group trips further ahead.

Over the past year, the Cuernavaca Airbnb and VRBO market has seen the following changes: supply declined 8%, revenue per listing increased 6%, occupancy fell 8%, average nightly rates increased 21%, and lead time decreased 21%. The sharp rise in nightly rates despite lower occupancy indicates a shift toward higher-margin, short-notice bookings that prioritize yield over volume.

In Cuernavaca, Saturday sees the highest booking demand while Tuesday has the lowest. Nightly rates peak on Saturday and are lowest on Tuesday. Weekends show 93% higher occupancy than weekdays.