Martinique Island

As of June 2026, Fort-de-France, Les Trois-Îlets, Le Diamant, Sainte-Anne have 4,594 active Airbnb and VRBO listings. This represents a 21% decrease from the previous year.

The average Airbnb or VRBO in Martinique Island generates €14K per year. High-performing properties earn €35K/year, while low-performing properties earn €6K/year. This wide revenue spread suggests that guest preferences are highly concentrated, leaving typical listings struggling while top performers capture the bulk of market demand despite shrinking overall supply.

Airbnb and VRBO can be profitable in Martinique Island. Average annual revenue is €14K with 37% occupancy. High-performing properties earn up to €35K/year. The notable gap between average and high performers highlights that market profitability is currently fragmented, with success heavily reliant on capturing a specific segment of the 37% occupancy baseline.

The average occupancy rate for Airbnbs and VRBOs in Martinique Island is 37%. This occupancy level, combined with an average nightly rate of €144, results in a RevPAR (revenue per available room) of €24 per day.

4+ bedroom properties demonstrate the strongest performance in Martinique Island, with annual revenue of €35K. These properties balance operating costs and rental demand most effectively in the Martinique Island market. Property performance varies significantly by location, amenities, and management quality.

Short-term rental regulations vary by jurisdiction in the Martinique Island area. Fort-de-France: Lenient. No specific STR regulations, general business registration advised. Minimal enforcement, hosts operate freely. Les Trois-Îlets: Lenient. Tourism zone with minimal STR restrictions, basic business declaration. Light enforcement, widespread tourist rentals. Le Diamant: Lenient. No dedicated STR rules, standard commercial registration optional. Virtually no enforcement, many operate informally. Sainte-Anne: Lenient. Tourist area with no specific STR laws, basic tax registration suggested. Minimal enforcement, hosts operate openly. Always verify current regulations with local authorities and obtain necessary permits before operating a short-term rental.

The Martinique Island Airbnb and VRBO market is currently showing balanced conditions. Supply has declined 21% year-over-year, while RevPAR has decreased 18%. This indicates balanced supply-demand dynamics. The simultaneous contraction of both supply and revenue suggests a stabilizing market where reduced competition is currently offset by weaker overall demand pressures.

Launch around January, 2-3 months before peak winter season (April peaks). This pre-peak timing lets you build reviews when competition is -83% lower than peak months. Avoid launching during peak season when established listings dominate, or slow months (October-September) when gaining traction is harder.

The most common amenities in Martinique Island listings include: Kitchen (98%), Air Conditioning (95%), Tv (85%), Washing Machine (84%), Balcony (55%). Amenities that boost revenue the most include Pool, Washing Machine, Bbq, with Pool properties earning approximately 81% more (€39K/year vs €21K/year).

Monthly estimated revenue per listing in Martinique Island over the last 12 months: May: €521, June: €317, July: €503, August: €575, September: €298, October: €429, November: €600, December: €886, January: €934, February: €1K, March: €1K, April: €1K. These figures are based on RevPAR (revenue per available room) multiplied by the number of days in each month.

The overall average nightly rate in Martinique Island is €144, up 28% year-over-year. By property size: 1-bedroom properties average €98/night, 2-bedroom properties average €142/night, 3-bedroom properties average €227/night, 4+ bedroom properties average €427/night. Rates peak in February and are lowest in June.

Guests in Martinique Island book an average of 35 days in advance, down 27% from last year. By property size: 1-bedroom: 33 days, 2-bedroom: 36 days, 3-bedroom: 39 days, 4+ bedroom: 41 days. Larger properties tend to have longer booking windows as guests plan group trips further ahead.

Over the past year, the Martinique Island Airbnb and VRBO market has seen the following changes: supply declined 21%, revenue per listing decreased 18%, occupancy fell 8%, average nightly rates increased 28%, and lead time decreased 27%. These shifting metrics point toward a transition where hosts are testing higher pricing power despite shorter booking windows and reduced volume.

In Martinique Island, Saturday sees the highest booking demand while Monday has the lowest. Nightly rates peak on Saturday and are lowest on Wednesday.