Sutomore
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Overview
Annual Rev
€6.5k
12 mo avg
↑11%
from prior 12 mo
Occupancy rate
🔒 2•%
12 mo avg
••.•%
from prior 12 mo
Avg daily rate
🔒 €6•
12 mo avg
••.•%
from prior 12 mo
Lead time
16 days
12 mo avg
↓16 days
from prior 12 mo
Revpar
€10
12 mo avg
↓26%
from prior 12 mo
Methodology note: Figures reflect Sutomore market data as of June 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Revenue per listing by bedroom
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Performance metrics by bedroom
Bedrooms
Annual Rev
Supply
Revenue boost by amenity
| Amenity | Listings With | Revenue Boost | Revenue With | Revenue Without |
|---|---|---|---|---|
| Pool | 10 (24%) | +€25,851 (+196%) | €39,035 | €13,184 |
| 🔒 Amenity | 🔒 5• (••%) | 🔒 +$5••• (+••%) | 🔒 $7•••• | 🔒 $7•••• |
| 🔒 Amenity | 🔒 5• (••%) | 🔒 +$5••• (+••%) | 🔒 $7•••• | 🔒 $7•••• |
| 🔒 Amenity | 🔒 5• (••%) | 🔒 +$5••• (+••%) | 🔒 $7•••• | 🔒 $7•••• |
Nightly rate by day of week
Occupancy rate by day of week
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
2 bedrooms (22.6 nights)
4+ bedrooms (12.9 nights)
1 bedroom (12.0 nights)
3 bedrooms (10.3 nights)
Studio (9.5 nights)
Cleaning fee by bedroom
2 bedrooms (€46)
Studio (€14)
1 bedroom (€13)
3 bedrooms (€0)
4+ bedrooms (€0)
Professional host share
Professionally managed (56%)
Independent hosts (44%)
As of June 2026, Sutomore, Bar have 313 active Airbnb and VRBO listings. This represents a 9% decrease from the previous year.
The average Airbnb or VRBO in Sutomore generates €3K per year. High-performing properties earn €26K/year, while low-performing properties earn €2K/year. The massive earnings gap suggests that revenue is highly concentrated in a small segment of inventory, as overall market revenue has dropped significantly despite shrinking supply.
Airbnb and VRBO can be profitable in Sutomore. Average annual revenue is €3K with 14% occupancy. High-performing properties earn up to €26K/year. With occupancy at only 14%, profitability relies heavily on capturing the premium segment, as the broad market struggles with low utilization rates.
The average occupancy rate for Airbnbs and VRBOs in Sutomore is 14%. This occupancy level, combined with an average nightly rate of €114, results in a RevPAR (revenue per available room) of €6 per day.
4+ bedroom properties demonstrate the strongest performance in Sutomore, with annual revenue of €13K. These properties balance operating costs and rental demand most effectively in the Sutomore market. Property performance varies significantly by location, amenities, and management quality.
Short-term rental regulations vary by jurisdiction in the Sutomore area. I don't have reliable current data on short-term rental regulations or enforcement reality for Sutomore and Bar, Montenegro. These are smaller coastal municipalities where formal STR regulations may be minimal or inconsistently documented. Local tourism offices (Turistička organizacija Bar) or municipal authorities would have the most accurate information about registration requirements, tourist taxes, and actual enforcement practices in these specific Montenegrin locations. Always verify current regulations with local authorities and obtain necessary permits before operating a short-term rental.
The Sutomore Airbnb and VRBO market is currently showing balanced conditions. Supply has declined 9% year-over-year, while RevPAR has decreased 41%. This indicates balanced supply-demand dynamics. The sharp decline in RevPAR relative to supply suggests that demand contraction is currently outpacing the exit of listings from the market.
Launch around May, 2-3 months before peak summer season (August peaks). This pre-peak timing lets you build reviews when competition is 67% lower than peak months. Avoid launching during peak season when established listings dominate, or slow months (February-January) when gaining traction is harder.
The most common amenities in Sutomore listings include: Air Conditioning (100%), Kitchen (98%), Tv (88%), Washing Machine (73%), Heating (65%). Amenities that boost revenue the most include Pool, Bbq, Tv, with Pool properties earning approximately 179% more (€32K/year vs €12K/year).
Monthly estimated revenue per listing in Sutomore over the last 12 months: May: €106, June: €221, July: €514, August: €770, September: €264, October: €148, November: €113, December: €55, January: €16, February: €24, March: €22, April: €74. These figures are based on RevPAR (revenue per available room) multiplied by the number of days in each month.
The overall average nightly rate in Sutomore is €114, down 10% year-over-year. By property size: 1-bedroom properties average €45/night, 2-bedroom properties average €73/night, 3-bedroom properties average €96/night, 4+ bedroom properties average €373/night. Rates peak in October and are lowest in January.
Guests in Sutomore book an average of 22 days in advance, down 34% from last year. By property size: 1-bedroom: 16 days, 2-bedroom: 19 days, 3-bedroom: 12 days, 4+ bedroom: 25 days. Larger properties tend to have longer booking windows as guests plan group trips further ahead.
Over the past year, the Sutomore Airbnb and VRBO market has seen the following changes: supply declined 9%, revenue per listing decreased 41%, occupancy fell 21%, average nightly rates decreased 10%, and lead time decreased 34%. These broad declines reflect a market experiencing synchronized pressure on both pricing power and booking velocity.
In Sutomore, Friday sees the highest booking demand while Sunday has the lowest. Nightly rates peak on Monday and are lowest on Sunday.