Sutomore
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Overview
Annual Rev
€6.7k
12 mo avg
↑37%
from prior 12 mo
Occupancy rate
20%
12 mo avg
↑1%
from prior 12 mo
Avg daily rate
€69
12 mo avg
↑23%
from prior 12 mo
Lead time
17 days
12 mo avg
↓14 days
from prior 12 mo
Revpar
€13
12 mo avg
↑12%
from prior 12 mo
Methodology note: Figures reflect Sutomore market data as of September 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Revenue per listing by bedroom
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Performance metrics by bedroom
Bedrooms
Annual Rev
Supply
Revenue boost by amenity
| Amenity | Listings With | Revenue Boost | Revenue With | Revenue Without |
|---|---|---|---|---|
| Pool | — | +€33,298 | — | — |
| Barbecue | 🔒 2• (••%) | 🔒 +€2•••• (+•••%) | 🔒 €3•••• | 🔒 €1•••• |
| TV | 🔒 4• (••%) | 🔒 +€1•••• (+•••%) | 🔒 €2•••• | 🔒 €1•••• |
| Washing Machine | 🔒 3• (••%) | 🔒 +€5••• (+••%) | 🔒 €2•••• | 🔒 €1•••• |
| Internet | 🔒 3• (••%) | 🔒 +€3••• (+••%) | 🔒 €2•••• | 🔒 €1•••• |
Nightly rate by day of week
Occupancy rate by day of week
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
4+ bedrooms (13.2 nights)
2 bedrooms (11.5 nights)
1 bedroom (11.2 nights)
3 bedrooms (9.9 nights)
Cleaning fee by bedroom
2 bedrooms (€44)
1 bedroom (€12)
3 bedrooms (€0)
4+ bedrooms (€0)
Professional host share
Professionally managed (65%)
Independent hosts (35%)
Over the 12 months ending August 2026, the Sutomore market averaged 320 active Airbnb and VRBO listings, down 5% from a year earlier.
An average Sutomore listing earns €5K/year. High-performing listings earn €34K, while low-performing listings earn €2K.
Average occupancy in Sutomore is 15%, producing RevPAR of €10 per available night.
4+ bedroom listings generate the highest average annual revenue in Sutomore, at €16K.
Rules vary across Sutomore. I don't have reliable, current information about short-term rental regulations or enforcement reality for Sutomore and Bar in Montenegro. Local regulations in Montenegro vary by municipality and enforcement data is not readily available in English sources. I recommend contacting the municipal governments of Bar directly (Sutomore is part of Bar municipality) or consulting with a local property management company for accurate, current requirements and actual enforcement practices. Verify requirements for the property's jurisdiction.
The Sutomore Airbnb and VRBO market does not show clear signs of oversaturation. Supply has declined 5% year-over-year, while RevPAR has increased 13%, suggesting demand is outpacing available supply.
RevPAR is highest in August and July; it is lowest in January and March.
The most common amenities are Air Conditioning (100%), Kitchen (100%), Internet (96%). The strongest positive revenue associations are Pool (+306%), Bbq (+208%), TV (+141%).
Average daily rate in Sutomore is €127, down 4% year-over-year. Rates peak in October and are lowest in January.
Guests in Sutomore book an average of 22 days in advance, down 19% from last year. Booking windows range from 16 days for 1-bedroom listings to 26 days for 4+ bedroom listings.
Booking demand is highest on Friday and lowest on Monday. Nightly rates peak on Monday and are lowest on Sunday.