Sutomore
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Annual revenue (actual)
€8k
12 mo avg
↑62%
from prior 12 mo
Occupancy rate
26%
12 mo avg
↑2%
from prior 12 mo
Avg daily rate
€74
12 mo avg
↑29%
from prior 12 mo
Lead time
17 days
12 mo avg
↓9 days
from prior 12 mo
Revpar
€18
12 mo avg
↑78%
from prior 12 mo
Methodology note: Figures reflect Sutomore market data as of October 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Revenue per listing by bedroom
Annual revenue per listing, broken down by bedroom count. Compare which property sizes perform best.
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Tracks how the number of active listings changes over time. Rising supply with flat revenue may indicate saturation.
Performance metrics by bedroom
Breakdown of revenue, property values, yields, supply, and cleaning fees for each bedroom type.
Bedrooms
Annual Rev
Supply
Revenue boost by amenity
Shows how specific amenities impact revenue. Beware false correlation i.e. more expensive properties tend to have pools or views.
| Amenity | Listings With | Revenue Boost | Revenue With | Revenue Without |
|---|---|---|---|---|
| Pool | — | +€38,593 | — | — |
| Barbecue | 🔒 2• (••%) | 🔒 +€2•••• (+•••%) | 🔒 €3•••• | 🔒 €1•••• |
| TV | 🔒 4• (••%) | 🔒 +€1•••• (+•••%) | 🔒 €2•••• | 🔒 €1•••• |
| Washing Machine | 🔒 3• (••%) | 🔒 +€1•••• (+•••%) | 🔒 €2•••• | 🔒 €1•••• |
| Parking | 🔒 4• (••%) | 🔒 +€1•••• (+•••%) | 🔒 €2•••• | 🔒 €1•••• |
| Pets Allowed | 🔒 2• (••%) | 🔒 +€4••• (+••%) | 🔒 €2•••• | 🔒 €2•••• |
Nightly rate by day of week
Average nightly rate for each day of the week. Most markets see higher rates on weekends.
Occupancy rate by day of week
Shows booking patterns throughout the week. Helps understand demand cycles.
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
1 bedroom (10.9 nights)
2 bedrooms (10.1 nights)
4+ bedrooms (9.8 nights)
3 bedrooms (8.8 nights)
Studio (7.6 nights)
Cleaning fee by bedroom
2 bedrooms (€41)
Studio (€14)
1 bedroom (€12)
3 bedrooms (€0)
4+ bedrooms (€0)
Professional host share
Professionally managed (58%)
Independent hosts (42%)
Over the 12 months ending September 2026, the Sutomore market averaged 325 active Airbnb and VRBO listings, down 2% from a year earlier and up 6% over two years.
An average Sutomore listing earns €5K/year. High-performing listings earn €33K, while low-performing listings earn €2K.
Average occupancy in Sutomore is 15%, producing RevPAR of €10 per available night.
4+ bedroom listings generate the highest average annual revenue in Sutomore, at €17K.
Rules vary across Sutomore. I don't have reliable, current information about short-term rental regulations or enforcement reality in Sutomore or Bar, Montenegro. These are smaller municipalities where regulations may be developing or inconsistently documented in English-language sources. For accurate information, I recommend contacting: - Bar Municipality administration directly - Local tourism boards - Montenegro's Ministry of Sustainable Development and Tourism - Local property management companies operating in these areas Verify requirements for the property's jurisdiction.
The Sutomore Airbnb and VRBO market does not show clear signs of oversaturation. Supply has declined 2% year-over-year, while RevPAR has increased 24%, suggesting demand is outpacing available supply.
RevPAR is highest in August and July; it is lowest in January and March.
The most common amenities are Air Conditioning (100%), Kitchen (100%), Internet (95%). The strongest positive revenue associations are Pool (+301%), Bbq (+186%), TV (+99%).
Average daily rate in Sutomore is €128, down 4% year-over-year. Rates peak in October and are lowest in January.
Guests in Sutomore book an average of 22 days in advance, down 14% from last year. Booking windows range from 16 days for 1-bedroom listings to 29 days for 4+ bedroom listings.
Booking demand is highest on Friday and lowest on Sunday. Nightly rates peak on Monday and are lowest on Sunday.
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