Zagora

As of June 2026, Zagora, M'Hamid El Ghizlane have 151 active Airbnb and VRBO listings. This represents a 7% decrease from the previous year.

The average Airbnb or VRBO in Zagora generates د.م.6K per year. High-performing properties earn د.م.29K/year, while low-performing properties earn د.م.3K/year. Despite declining supply and revenue, the extreme performance variance—with top properties earning nearly 5x the average—suggests selective guest demand rather than market-wide weakness, indicating differentiation opportunities remain viable in a consolidating market.

Airbnb and VRBO can be profitable in Zagora. Average annual revenue is د.م.6K with 5% occupancy. High-performing properties earn up to د.م.29K/year. Declining supply and sharply falling revenue suggest a contracting market, while the substantial gap between average and high performers indicates significant performance variance despite thin overall demand.

The average occupancy rate for Airbnbs and VRBOs in Zagora is 5%. This occupancy level, combined with an average nightly rate of د.م.500, results in a RevPAR (revenue per available room) of د.م.14 per day.

2-bedroom properties demonstrate the strongest performance in Zagora, with annual revenue of د.م.9K. These properties balance operating costs and rental demand most effectively in the Zagora market. Property performance varies significantly by location, amenities, and management quality.

Short-term rental regulations vary by jurisdiction in the Zagora area. I don't have reliable data on short-term rental regulations or enforcement reality for Zagora and M'Hamid El Ghizlane, Morocco. These are small desert towns where formal STR regulation may be minimal or non-existent. Tourism accommodations typically operate as traditional guesthouses/riads under general hospitality rules rather than modern STR frameworks. Local municipal offices would need to be contacted directly for current requirements, though enforcement in remote areas is likely minimal. Always verify current regulations with local authorities and obtain necessary permits before operating a short-term rental.

The Zagora Airbnb and VRBO market is currently showing balanced conditions. Supply has declined 7% year-over-year, while RevPAR has decreased 50%. This indicates balanced supply-demand dynamics. The stark gap between average revenue ($5,852) and high-performing properties ($28,552) suggests significant performance variance, reflecting a market where competitive differentiation heavily influences outcomes amid weak overall demand conditions.

Launch around December, 2-3 months before peak spring season (March peaks). This pre-peak timing lets you build reviews when competition is 52% lower than peak months. Avoid launching during peak season when established listings dominate, or slow months (August-July) when gaining traction is harder.

The most common amenities in Zagora listings include: Bbq (100%), Air Conditioning (100%), Tv (100%), Pets Allowed (100%), Heating (100%).

Monthly estimated revenue per listing in Zagora over the last 12 months: May: د.م.568, June: د.م.161, July: د.م.106, August: د.م.260, September: د.م.256, October: د.م.640, November: د.م.633, December: د.م.446, January: د.م.316, February: د.م.334, March: د.م.755, April: د.م.677. These figures are based on RevPAR (revenue per available room) multiplied by the number of days in each month.

The overall average nightly rate in Zagora is د.م.500, up 5% year-over-year. By property size: 1-bedroom properties average د.م.390/night, 2-bedroom properties average د.م.305/night, 3-bedroom properties average د.م.69/night, 4+ bedroom properties average د.م.337/night. Rates peak in August and are lowest in July.

Guests in Zagora book an average of 23 days in advance, down 31% from last year. By property size: 1-bedroom: 20 days, 2-bedroom: 11 days, 3-bedroom: 4 days, 4+ bedroom: 15 days. Larger properties tend to have longer booking windows as guests plan group trips further ahead.

Over the past year, the Zagora Airbnb and VRBO market has seen the following changes: supply declined 7%, revenue per listing decreased 50%, occupancy fell 31%, average nightly rates increased 5%, and lead time decreased 31%. The sharp occupancy drop despite modest rate increases suggests weakening demand relative to supply, while the massive gap between average revenue ($5,852) and top performers ($28,552) indicates highly concentrated market success.

In Zagora, Tuesday sees the highest booking demand while Friday has the lowest. Nightly rates peak on Monday and are lowest on Thursday.