Rabat

As of June 2026, Rabat, Salé, Casablanca have 1,979 active Airbnb and VRBO listings. This represents a 4% increase from the previous year.

The average Airbnb or VRBO in Rabat generates د.م.91K per year. High-performing properties earn د.م.258K/year, while low-performing properties earn د.م.29K/year. This significant performance spread suggests that revenue potential is highly polarized, indicating that market leaders capture a disproportionate share of demand compared to the average listing.

Airbnb and VRBO can be profitable in Rabat. Average annual revenue is د.م.91K with 26% occupancy. High-performing properties earn up to د.م.258K/year. The gap between average and top-tier earnings highlights that profitability is heavily dependent on capturing specific demand segments rather than broad market participation.

The average occupancy rate for Airbnbs and VRBOs in Rabat is 26%. This occupancy level, combined with an average nightly rate of د.م.929, results in a RevPAR (revenue per available room) of د.م.194 per day.

4+ bedroom properties demonstrate the strongest performance in Rabat, with annual revenue of د.م.161K. These properties balance operating costs and rental demand most effectively in the Rabat market. Property performance varies significantly by location, amenities, and management quality.

Short-term rental regulations vary by jurisdiction in the Rabat area. Rabat: Lenient. No specific STR regulations. General tourism licensing exists but rarely enforced for short-term rentals. Most hosts operate without permits. Salé: Lenient. Minimal STR-specific rules. Tourism registration theoretically required but enforcement nearly absent. Hosts commonly operate informally. Casablanca: Lenient. Tourism classification system exists but poorly enforced for STRs. No occupancy limits or rental caps. Large informal market operates freely. Always verify current regulations with local authorities and obtain necessary permits before operating a short-term rental.

The Rabat Airbnb and VRBO market is currently showing balanced conditions. Supply has grown 4% year-over-year, while RevPAR has increased 12%. This indicates balanced supply-demand dynamics, where revenue growth currently outpaces inventory expansion, signaling a healthy absorption rate for new listings entering the ecosystem.

Launch around September, 2-3 months before peak summer season (December peaks). This pre-peak timing lets you build reviews when competition is -9% lower than peak months. Avoid launching during peak season when established listings dominate, or slow months (May-February) when gaining traction is harder.

The most common amenities in Rabat listings include: Kitchen (98%), Tv (96%), Washing Machine (84%), Air Conditioning (71%), Heating (68%). Amenities that boost revenue the most include Pool, Air Conditioning, Gym, with Pool properties earning approximately 38% more (د.م.225K/year vs د.م.163K/year).

Monthly estimated revenue per listing in Rabat over the last 12 months: May: د.م.5K, June: د.م.5K, July: د.م.8K, August: د.م.7K, September: د.م.5K, October: د.م.6K, November: د.م.5K, December: د.م.9K, January: د.م.8K, February: د.م.2K, March: د.م.4K, April: د.م.7K. These figures are based on RevPAR (revenue per available room) multiplied by the number of days in each month.

The overall average nightly rate in Rabat is د.م.929, up 35% year-over-year. By property size: 1-bedroom properties average د.م.725/night, 2-bedroom properties average د.م.955/night, 3-bedroom properties average د.م.1K/night, 4+ bedroom properties average د.م.3K/night. Rates peak in January and are lowest in May.

Guests in Rabat book an average of 19 days in advance, down 20% from last year. By property size: 1-bedroom: 17 days, 2-bedroom: 19 days, 3-bedroom: 22 days, 4+ bedroom: 30 days. Larger properties tend to have longer booking windows as guests plan group trips further ahead.

Over the past year, the Rabat Airbnb and VRBO market has seen the following changes: supply grew 4%, revenue per listing increased 12%, occupancy fell 4%, average nightly rates increased 35%, and lead time decreased 20%. These shifts reflect a transition toward a higher-rate environment where shorter booking windows and lower utilization suggest a more opportunistic and less stable demand profile.

In Rabat, Saturday sees the highest booking demand while Monday has the lowest. Nightly rates peak on Friday and are lowest on Tuesday. Weekends show 9% higher occupancy than weekdays.