Marrakesh

As of May 2026, Marrakesh has 9,583 active Airbnb and VRBO listings. This represents a 15% increase from the previous year.

The average Airbnb or VRBO in Marrakesh generates د.م.233K per year. High-performing properties earn د.م.848K/year, while low-performing properties earn د.م.63K/year. This massive variance suggests that market success is heavily skewed toward a small tier of top-tier assets, likely those capturing premium segments despite a broader 10% revenue decline across the city.

Airbnb and VRBO can be profitable in Marrakesh. Average annual revenue is د.م.233K with 32% occupancy. High-performing properties earn up to د.م.848K/year. The delta between average and high performers highlights that while the general market faces headwinds, elite properties maintain significant pricing power and demand capture.

The average occupancy rate for Airbnbs and VRBOs in Marrakesh is 32%. This occupancy level, combined with an average nightly rate of د.م.2K, results in a RevPAR (revenue per available room) of د.م.493 per day.

4+ bedroom properties demonstrate the strongest performance in Marrakesh, with annual revenue of د.م.576K. These properties balance operating costs and rental demand most effectively in the Marrakesh market. Property performance varies significantly by location, amenities, and management quality.

Short-term rental regulations vary by jurisdiction in the Marrakesh area. Marrakesh: Lenient. Tourist accommodation license (agrément touristique) required from Ministry of Tourism, property must meet safety/hygiene standards. No occupancy restrictions or rental caps. Enforcement minimal - many riads and apartments operate informally without proper licensing. Authorities focus on larger establishments; small-scale hosts often unregistered. Growing market with limited oversight despite official requirements. Always verify current regulations with local authorities and obtain necessary permits before operating a short-term rental.

The Marrakesh Airbnb and VRBO market is currently showing increasingly competitive conditions. Supply has grown 15% year-over-year, while RevPAR has decreased 10%. This indicates growing competition requiring strong operations. The expansion in supply currently outpaces demand, forcing a downward adjustment in revenue potential for the average host.

Launch around January, 2-3 months before peak spring season (April peaks). This pre-peak timing lets you build reviews when competition is -13% lower than peak months. Avoid launching during peak season when established listings dominate, or slow months (June-July) when gaining traction is harder.

The most common amenities in Marrakesh listings include: Air Conditioning (98%), Kitchen (94%), Washing Machine (86%), Tv (86%), Heating (84%). Amenities that boost revenue the most include Pool, Bbq, Hot Tub, with Pool properties earning approximately 106% more (د.م.479K/year vs د.م.233K/year).

Monthly estimated revenue per listing in Marrakesh over the last 12 months: May: د.م.16K, June: د.م.13K, July: د.م.12K, August: د.م.15K, September: د.م.12K, October: د.م.14K, November: د.م.14K, December: د.م.18K, January: د.م.15K, February: د.م.13K, March: د.م.15K, April: د.م.21K. These figures are based on RevPAR (revenue per available room) multiplied by the number of days in each month.

The overall average nightly rate in Marrakesh is د.م.2K, up 17% year-over-year. By property size: 1-bedroom properties average د.م.991/night, 2-bedroom properties average د.م.1K/night, 3-bedroom properties average د.م.2K/night, 4+ bedroom properties average د.م.5K/night. Rates peak in December and are lowest in May.

Guests in Marrakesh book an average of 31 days in advance, down 21% from last year. By property size: 1-bedroom: 31 days, 2-bedroom: 24 days, 3-bedroom: 37 days, 4+ bedroom: 44 days. Larger properties tend to have longer booking windows as guests plan group trips further ahead.

Over the past year, the Marrakesh Airbnb and VRBO market has seen the following changes: supply grew 15%, revenue per listing decreased 10%, occupancy fell 16%, average nightly rates increased 17%, and lead time decreased 21%. These metrics reflect a shift toward a last-minute booking culture and increased price sensitivity as supply expansion outstrips current occupancy growth.

In Marrakesh, Saturday sees the highest booking demand while Monday has the lowest. Nightly rates peak on Friday and are lowest on Tuesday. Weekends show 10% higher occupancy than weekdays.