Marrakesh
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Annual revenue (actual)
MAD304.8k
12 mo avg
↓6%
from prior 12 mo
Occupancy rate
48%
12 mo avg
↓7%
from prior 12 mo
Avg daily rate
MAD1,391
12 mo avg
↑7%
from prior 12 mo
Lead time
31 days
12 mo avg
↓4 days
from prior 12 mo
Revpar
MAD630
12 mo avg
↓2%
from prior 12 mo
Methodology note: Figures reflect Marrakesh market data as of October 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Revenue per listing by bedroom
Annual revenue per listing, broken down by bedroom count. Compare which property sizes perform best.
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Tracks how the number of active listings changes over time. Rising supply with flat revenue may indicate saturation.
Performance metrics by bedroom
Breakdown of revenue, property values, yields, supply, and cleaning fees for each bedroom type.
Bedrooms
Annual Rev
Supply
Revenue boost by amenity
Shows how specific amenities impact revenue. Beware false correlation i.e. more expensive properties tend to have pools or views.
| Amenity | Listings With | Revenue Boost | Revenue With | Revenue Without |
|---|---|---|---|---|
| Sauna | — | +MAD 582,102 | — | — |
| Barbecue | 🔒 1••• (••%) | 🔒 +MAD 3••••• (+•••%) | 🔒 MAD 6••••• | 🔒 MAD 2••••• |
| Hot Tub | 🔒 3•• (•%) | 🔒 +MAD 2••••• (+••%) | 🔒 MAD 6••••• | 🔒 MAD 3••••• |
| EV Charger | 🔒 3• (•%) | 🔒 +MAD 2••••• (+••%) | 🔒 MAD 6••••• | 🔒 MAD 3••••• |
| Pool | 🔒 3••• (••%) | 🔒 +MAD 2••••• (+•••%) | 🔒 MAD 4••••• | 🔒 MAD 2••••• |
| Bicycles | 🔒 6• (•%) | 🔒 +MAD 2••••• (+••%) | 🔒 MAD 5••••• | 🔒 MAD 3••••• |
| Gym | 🔒 3•• (•%) | 🔒 +MAD 1••••• (+••%) | 🔒 MAD 4••••• | 🔒 MAD 3••••• |
| Heating | 🔒 4••• (••%) | 🔒 +MAD 1••••• (+••%) | 🔒 MAD 3••••• | 🔒 MAD 2••••• |
| Pets Allowed | 🔒 1••• (••%) | 🔒 +MAD 6•••• (+••%) | 🔒 MAD 4••••• | 🔒 MAD 3••••• |
Nightly rate by day of week
Average nightly rate for each day of the week. Most markets see higher rates on weekends.
Occupancy rate by day of week
Shows booking patterns throughout the week. Helps understand demand cycles.
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
2 bedrooms (5.5 nights)
3 bedrooms (5.1 nights)
1 bedroom (4.9 nights)
4+ bedrooms (4.6 nights)
Studio (4.3 nights)
Cleaning fee by bedroom
4+ bedrooms (MAD 71)
3 bedrooms (MAD 37)
2 bedrooms (MAD 28)
1 bedroom (MAD 20)
Studio (MAD 17)
Professional host share
Professionally managed (56%)
Independent hosts (44%)
Over the 12 months ending September 2026, the Marrakesh market averaged 11,305 active Airbnb and VRBO listings, up 34% from a year earlier and up 113% over two years.
An average Marrakesh listing earns د.م.243K/year. High-performing listings earn د.م.897K, while low-performing listings earn د.م.67K.
Average occupancy in Marrakesh is 32%, producing RevPAR of د.م.529 per available night.
4+ bedroom listings generate the highest average annual revenue in Marrakesh, at د.م.648K.
Rules vary across Marrakesh. Marrakesh: Lenient. Registration with tourism authorities technically required, but enforcement is minimal. The riad and guesthouse market operates largely informally. Many hosts list properties without proper permits. Authorities focus on larger hotels rather than small rentals. Tax collection inconsistent. Despite regulations on paper, the vast short-term rental market functions with little oversight or penalties. Verify requirements for the property's jurisdiction.
The Marrakesh Airbnb and VRBO market appears broadly balanced. Supply has grown 34% year-over-year, while RevPAR has increased 8%, showing no clear supply-demand imbalance.
RevPAR is highest in April and August; it is lowest in February and October.
The most common amenities are Internet (99%), Air Conditioning (98%), Kitchen (96%). The strongest positive revenue associations are Bbq (+108%), Pool (+103%), Hot Tub (+83%).
Average daily rate in Marrakesh is د.م.2K, up 13% year-over-year. Rates peak in December and are lowest in September.
Guests in Marrakesh book an average of 31 days in advance, down 8% from last year. Booking windows range from 24 days for 2-bedroom listings to 44 days for 4+ bedroom listings.
Booking demand is highest on Saturday and lowest on Monday. Nightly rates peak on Friday and are lowest on Tuesday. Weekend occupancy is 10% higher than weekday occupancy.
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