Essaouira
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Overview
Annual Rev
MAD192.1k
12 mo avg
↓4%
from prior 12 mo
Occupancy rate
40%
12 mo avg
↓5%
from prior 12 mo
Avg daily rate
MAD1,063
12 mo avg
↑10%
from prior 12 mo
Lead time
31 days
12 mo avg
↓8 days
from prior 12 mo
Revpar
MAD371
12 mo avg
↓15%
from prior 12 mo
Methodology note: Figures reflect Essaouira market data as of September 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Revenue per listing by bedroom
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Performance metrics by bedroom
Bedrooms
Annual Rev
Supply
Revenue boost by amenity
| Amenity | Listings With | Revenue Boost | Revenue With | Revenue Without |
|---|---|---|---|---|
| Pool | — | +MAD 307,936 | — | — |
| Sauna | 🔒 1• (•%) | 🔒 +MAD 3••••• (+•••%) | 🔒 MAD 5••••• | 🔒 MAD 2••••• |
| Barbecue | 🔒 3•• (••%) | 🔒 +MAD 1••••• (+••%) | 🔒 MAD 4••••• | 🔒 MAD 2••••• |
| Hot Tub | 🔒 1• (•%) | 🔒 +MAD 1••••• (+••%) | 🔒 MAD 4••••• | 🔒 MAD 2••••• |
| Ski | 🔒 8 (•%) | 🔒 +MAD 1••••• (+••%) | 🔒 MAD 4••••• | 🔒 MAD 2••••• |
| Heating | 🔒 4•• (••%) | 🔒 +MAD 1••••• (+••%) | 🔒 MAD 3••••• | 🔒 MAD 2••••• |
| Pets Allowed | 🔒 2•• (••%) | 🔒 +MAD 2•••• (+••%) | 🔒 MAD 3••••• | 🔒 MAD 2••••• |
| Parking | 🔒 7•• (••%) | 🔒 +MAD 1•••• (+•%) | 🔒 MAD 2••••• | 🔒 MAD 2••••• |
| Gym | 🔒 1•• (••%) | 🔒 +MAD 1•••• (+•%) | 🔒 MAD 3••••• | 🔒 MAD 2••••• |
Nightly rate by day of week
Occupancy rate by day of week
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
4+ bedrooms (5.6 nights)
2 bedrooms (5.5 nights)
3 bedrooms (5.2 nights)
1 bedroom (4.9 nights)
Cleaning fee by bedroom
4+ bedrooms (MAD 58)
3 bedrooms (MAD 29)
2 bedrooms (MAD 20)
1 bedroom (MAD 16)
Professional host share
Professionally managed (67%)
Independent hosts (33%)
Over the 12 months ending August 2026, the Essaouira market averaged 2,058 active Airbnb and VRBO listings, up 8% from a year earlier and up 37% over two years.
An average Essaouira listing earns د.م.147K/year. High-performing listings earn د.م.442K, while low-performing listings earn د.م.45K.
Average occupancy in Essaouira is 30%, producing RevPAR of د.م.301 per available night.
4+ bedroom listings generate the highest average annual revenue in Essaouira, at د.م.314K.
Rules vary across Essaouira. Essaouira: Lenient. No formal STR registration system. Tourism license theoretically required but rarely enforced. Many riads and apartments operate informally without permits. Sidi Kaouki: Lenient. Small village with minimal regulation. No specific STR rules enforced. Surf camp and villa rentals operate freely without formal licensing. Taghazout: Lenient. Rapid tourism growth with minimal oversight. No enforced STR registration. Hosts operate apartments and surf lodges without formal permits despite theoretical tourism licensing requirements. Verify requirements for the property's jurisdiction.
The Essaouira Airbnb and VRBO market appears broadly balanced. Supply has grown 8% year-over-year, while RevPAR has increased 12%, showing no clear supply-demand imbalance.
RevPAR is highest in August and July; it is lowest in January and November.
The most common amenities are Internet (97%), Kitchen (96%), Parking (80%). The strongest positive revenue associations are Pool (+157%), Bbq (+100%), Air Conditioning (+93%).
Average daily rate in Essaouira is د.م.1K, up 19% year-over-year. Rates peak in July and are lowest in January.
Guests in Essaouira book an average of 32 days in advance, down 10% from last year. Booking windows range from 28 days for 2-bedroom listings to 45 days for 4+ bedroom listings.
Booking demand is highest on Saturday and lowest on Monday. Nightly rates peak on Friday and are lowest on Wednesday. Weekend occupancy is 9% higher than weekday occupancy.