Essaouira

As of June 2026, Essaouira, Sidi Kaouki, Taghazout have 1,901 active Airbnb and VRBO listings. This represents a 5% decrease from the previous year.

The average Airbnb or VRBO in Essaouira generates د.م.132K per year. High-performing properties earn د.م.398K/year, while low-performing properties earn د.م.39K/year. The extreme variance between top and bottom performers suggests that market rewards are highly concentrated, reflecting a market where specific asset differentiation disproportionately captures the limited available demand.

Airbnb and VRBO can be profitable in Essaouira. Average annual revenue is د.م.132K with 30% occupancy. High-performing properties earn up to د.م.398K/year. This wide revenue spread indicates that while the overall market faces contraction, top-tier assets maintain significant pricing power despite the broader 30% occupancy baseline.

The average occupancy rate for Airbnbs and VRBOs in Essaouira is 30%. This occupancy level, combined with an average nightly rate of د.م.1K, results in a RevPAR (revenue per available room) of د.م.266 per day.

4+ bedroom properties demonstrate the strongest performance in Essaouira, with annual revenue of د.م.273K. These properties balance operating costs and rental demand most effectively in the Essaouira market. Property performance varies significantly by location, amenities, and management quality.

Short-term rental regulations vary by jurisdiction in the Essaouira area. Essaouira: Lenient. Tourist accommodation license required from Ministry of Tourism, but enforcement is minimal. Many hosts operate informally without registration. No occupancy rules or rental caps. Sidi Kaouki: Lenient. Same national licensing applies but rarely enforced in this small surf village. Most rentals operate without formal permits. No restrictions on rental duration or density. Taghazout: Lenient. Tourism license technically required but enforcement is light. Rapid development has outpaced regulation. Many unlicensed properties operate openly without consequence. Always verify current regulations with local authorities and obtain necessary permits before operating a short-term rental.

The Essaouira Airbnb and VRBO market is currently showing balanced conditions. Supply has declined 5% year-over-year, while RevPAR has decreased 12%. This indicates balanced supply-demand dynamics. The synchronized decline in both supply and revenue suggests a natural market correction where participants are exiting in response to softening financial returns.

Launch around January, 2-3 months before peak summer season (April peaks). This pre-peak timing lets you build reviews when competition is 62% lower than peak months. Avoid launching during peak season when established listings dominate, or slow months (May-January) when gaining traction is harder.

The most common amenities in Essaouira listings include: Kitchen (94%), Washing Machine (76%), Tv (71%), Heating (50%), Balcony (47%). Amenities that boost revenue the most include Pool, Air Conditioning, Bbq, with Pool properties earning approximately 150% more (د.م.470K/year vs د.م.188K/year).

Monthly estimated revenue per listing in Essaouira over the last 12 months: May: د.م.7K, June: د.م.8K, July: د.م.9K, August: د.م.11K, September: د.م.7K, October: د.م.9K, November: د.م.6K, December: د.م.8K, January: د.م.6K, February: د.م.7K, March: د.م.8K, April: د.م.12K. These figures are based on RevPAR (revenue per available room) multiplied by the number of days in each month.

The overall average nightly rate in Essaouira is د.م.1K, up 14% year-over-year. By property size: 1-bedroom properties average د.م.664/night, 2-bedroom properties average د.م.842/night, 3-bedroom properties average د.م.2K/night, 4+ bedroom properties average د.م.3K/night. Rates peak in April and are lowest in May.

Guests in Essaouira book an average of 32 days in advance, down 22% from last year. By property size: 1-bedroom: 29 days, 2-bedroom: 27 days, 3-bedroom: 36 days, 4+ bedroom: 43 days. Larger properties tend to have longer booking windows as guests plan group trips further ahead.

Over the past year, the Essaouira Airbnb and VRBO market has seen the following changes: supply declined 5%, revenue per listing decreased 12%, occupancy fell 5%, average nightly rates increased 14%, and lead time decreased 22%. These shifting metrics point to a tightening market where hosts are relying on higher nightly rates to offset reduced booking windows and lower utilization.

In Essaouira, Saturday sees the highest booking demand while Monday has the lowest. Nightly rates peak on Friday and are lowest on Monday. Weekends show 7% higher occupancy than weekdays.