Essaouira
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Annual revenue (actual)
MAD200.2k
12 mo avg
↑3%
from prior 12 mo
Occupancy rate
42%
12 mo avg
↓4%
from prior 12 mo
Avg daily rate
MAD1,080
12 mo avg
↑13%
from prior 12 mo
Lead time
33 days
12 mo avg
↓2 days
from prior 12 mo
Revpar
MAD391
12 mo avg
↑3%
from prior 12 mo
Methodology note: Figures reflect Essaouira market data as of October 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Revenue per listing by bedroom
Annual revenue per listing, broken down by bedroom count. Compare which property sizes perform best.
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Tracks how the number of active listings changes over time. Rising supply with flat revenue may indicate saturation.
Performance metrics by bedroom
Breakdown of revenue, property values, yields, supply, and cleaning fees for each bedroom type.
Bedrooms
Annual Rev
Supply
Revenue boost by amenity
Shows how specific amenities impact revenue. Beware false correlation i.e. more expensive properties tend to have pools or views.
| Amenity | Listings With | Revenue Boost | Revenue With | Revenue Without |
|---|---|---|---|---|
| Pool | — | +MAD 303,247 | — | — |
| Sauna | 🔒 1• (•%) | 🔒 +MAD 2••••• (+•••%) | 🔒 MAD 5••••• | 🔒 MAD 2••••• |
| Barbecue | 🔒 3•• (••%) | 🔒 +MAD 2••••• (+•••%) | 🔒 MAD 4••••• | 🔒 MAD 2••••• |
| Hot Tub | 🔒 9 (•%) | 🔒 +MAD 1••••• (+••%) | 🔒 MAD 4••••• | 🔒 MAD 2••••• |
| Heating | 🔒 5•• (••%) | 🔒 +MAD 1••••• (+••%) | 🔒 MAD 3••••• | 🔒 MAD 2••••• |
| Bicycles | 🔒 1• (•%) | 🔒 +MAD 1••••• (+••%) | 🔒 MAD 3••••• | 🔒 MAD 2••••• |
| Parking | 🔒 8•• (••%) | 🔒 +MAD 7•••• (+••%) | 🔒 MAD 3••••• | 🔒 MAD 2••••• |
| TV | 🔒 7•• (••%) | 🔒 +MAD 2•••• (+••%) | 🔒 MAD 2••••• | 🔒 MAD 2••••• |
| Lake Access | 🔒 1• (•%) | 🔒 +MAD 1•••• (+•%) | 🔒 MAD 3••••• | 🔒 MAD 2••••• |
| Gym | 🔒 1•• (••%) | 🔒 +MAD 1•••• (+•%) | 🔒 MAD 2••••• | 🔒 MAD 2••••• |
| Internet | 🔒 9•• (••%) | 🔒 +MAD 5••• (+•%) | 🔒 MAD 2••••• | 🔒 MAD 2••••• |
Nightly rate by day of week
Average nightly rate for each day of the week. Most markets see higher rates on weekends.
Occupancy rate by day of week
Shows booking patterns throughout the week. Helps understand demand cycles.
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
3 bedrooms (5.5 nights)
2 bedrooms (5.2 nights)
1 bedroom (5.1 nights)
Studio (4.9 nights)
4+ bedrooms (4.8 nights)
Cleaning fee by bedroom
4+ bedrooms (MAD 59)
3 bedrooms (MAD 28)
2 bedrooms (MAD 20)
Studio (MAD 19)
1 bedroom (MAD 16)
Professional host share
Independent hosts (56%)
Professionally managed (44%)
Over the 12 months ending September 2026, the Essaouira market averaged 2,102 active Airbnb and VRBO listings, up 11% from a year earlier and up 40% over two years.
An average Essaouira listing earns د.م.150K/year. High-performing listings earn د.م.450K, while low-performing listings earn د.م.46K.
Average occupancy in Essaouira is 30%, producing RevPAR of د.م.310 per available night.
4+ bedroom listings generate the highest average annual revenue in Essaouira, at د.م.321K.
Rules vary across Essaouira. Essaouira: Lenient. Tourist rental registration theoretically required through local authorities. Minimal enforcement; many operate informally without permits. Growing market with limited oversight. Sidi Kaouki: Lenient. Part of Essaouira province regulations but enforcement nearly absent in this small village. Most rentals operate informally through Airbnb/booking sites. Taghazout: Lenient. Registration with commune required but rarely enforced. Rapid tourism growth with hosts operating freely. Authorities focus on hotels, not vacation rentals. Verify requirements for the property's jurisdiction.
The Essaouira Airbnb and VRBO market appears broadly balanced. Supply has grown 11% year-over-year, while RevPAR has increased 17%, showing no clear supply-demand imbalance.
RevPAR is highest in August and July; it is lowest in January and November.
The most common amenities are Internet (97%), Kitchen (96%), Parking (81%). The strongest positive revenue associations are Pool (+155%), Bbq (+97%), Air Conditioning (+94%).
Average daily rate in Essaouira is د.م.1K, up 20% year-over-year. Rates peak in July and are lowest in January.
Guests in Essaouira book an average of 33 days in advance, down 4% from last year. Booking windows range from 28 days for 2-bedroom listings to 45 days for 4+ bedroom listings.
Booking demand is highest on Saturday and lowest on Monday. Nightly rates peak on Friday and are lowest on Wednesday. Weekend occupancy is 9% higher than weekday occupancy.
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