Al Haouz
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Overview
Annual Rev
MAD355.7k
12 mo avg
↑7%
from prior 12 mo
Occupancy rate
30%
12 mo avg
↓4%
from prior 12 mo
Avg daily rate
MAD3,090
12 mo avg
↑22%
from prior 12 mo
Lead time
34 days
12 mo avg
↓8 days
from prior 12 mo
Revpar
MAD720
12 mo avg
↓7%
from prior 12 mo
Methodology note: Figures reflect Al Haouz market data as of September 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Revenue per listing by bedroom
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Performance metrics by bedroom
Bedrooms
Annual Rev
Supply
Revenue boost by amenity
| Amenity | Listings With | Revenue Boost | Revenue With | Revenue Without |
|---|---|---|---|---|
| Hot Tub | — | +MAD 1,089,935 | — | — |
| Sauna | 🔒 1• (•%) | 🔒 +MAD 9••••• (+•••%) | 🔒 MAD 1•••••• | 🔒 MAD 7••••• |
| Pool | 🔒 1•• (••%) | 🔒 +MAD 2••••• (+••%) | 🔒 MAD 8••••• | 🔒 MAD 6••••• |
| Gym | 🔒 2• (••%) | 🔒 +MAD 2••••• (+••%) | 🔒 MAD 1•••••• | 🔒 MAD 8••••• |
| Pets Allowed | 🔒 9• (••%) | 🔒 +MAD 1••••• (+••%) | 🔒 MAD 9••••• | 🔒 MAD 8••••• |
| Barbecue | 🔒 1•• (••%) | 🔒 +MAD 3•••• (+•%) | 🔒 MAD 8••••• | 🔒 MAD 8••••• |
Nightly rate by day of week
Occupancy rate by day of week
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
4+ bedrooms (6.8 nights)
3 bedrooms (5.8 nights)
2 bedrooms (4.7 nights)
1 bedroom (2.6 nights)
Cleaning fee by bedroom
4+ bedrooms (MAD 66)
2 bedrooms (MAD 35)
3 bedrooms (MAD 33)
1 bedroom (MAD 14)
Professional host share
Independent hosts (68%)
Professionally managed (32%)
Over the 12 months ending August 2026, the Al Haouz market averaged 897 active Airbnb and VRBO listings, up 8% from a year earlier and up 49% over two years.
An average Al Haouz listing earns د.م.201K/year. High-performing listings earn د.م.993K, while low-performing listings earn د.م.50K.
Average occupancy in Al Haouz is 17%, producing RevPAR of د.م.446 per available night.
4+ bedroom listings generate the highest average annual revenue in Al Haouz, at د.م.399K.
Rules vary across Al Haouz. Marrakech: Lenient. Tourist license (autorisation touristique) technically required from Ministry of Tourism, tax registration needed. Minimal enforcement - many hosts operate without permits, especially in medina riads and new city apartments. Ourika Valley: Lenient. Same national tourist license requirement applies. Very limited enforcement in rural areas - most guesthouses and vacation rentals operate informally with little government oversight. Imlil: Lenient. Tourist authorization required per national law. Practically no enforcement in mountain villages - hosts operate freely, often unregistered due to remote location and limited administrative presence. Verify requirements for the property's jurisdiction.
The Al Haouz Airbnb and VRBO market appears broadly balanced. Supply has grown 8% year-over-year, while RevPAR has increased 23%, showing no clear supply-demand imbalance.
RevPAR is highest in August and July; it is lowest in February and January.
The most common amenities are Parking (98%), Air Conditioning (95%), Internet (94%). The strongest positive revenue associations are Hot Tub (+149%), Washing Machine (+138%), Sauna (+107%).
Average daily rate in Al Haouz is د.م.3K, up 24% year-over-year. Rates peak in July and are lowest in February.
Guests in Al Haouz book an average of 32 days in advance, down 8% from last year. Booking windows range from 26 days for 2-bedroom listings to 37 days for 4+ bedroom listings.
Booking demand is highest on Saturday and lowest on Monday. Nightly rates peak on Friday and are lowest on Tuesday. Weekend occupancy is 14% higher than weekday occupancy.