Al Haouz
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Annual revenue (actual)
MAD379.4k
12 mo avg
↑13%
from prior 12 mo
Occupancy rate
30%
12 mo avg
↓3%
from prior 12 mo
Avg daily rate
MAD3,153
12 mo avg
↑23%
from prior 12 mo
Lead time
36 days
12 mo avg
↓1 days
from prior 12 mo
Revpar
MAD779
12 mo avg
↑16%
from prior 12 mo
Methodology note: Figures reflect Al Haouz market data as of October 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Revenue per listing by bedroom
Annual revenue per listing, broken down by bedroom count. Compare which property sizes perform best.
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Tracks how the number of active listings changes over time. Rising supply with flat revenue may indicate saturation.
Performance metrics by bedroom
Breakdown of revenue, property values, yields, supply, and cleaning fees for each bedroom type.
Bedrooms
Annual Rev
Supply
Revenue boost by amenity
Shows how specific amenities impact revenue. Beware false correlation i.e. more expensive properties tend to have pools or views.
| Amenity | Listings With | Revenue Boost | Revenue With | Revenue Without |
|---|---|---|---|---|
| Hot Tub | — | +MAD 677,728 | — | — |
| Sauna | 🔒 1• (•%) | 🔒 +MAD 6••••• (+••%) | 🔒 MAD 1•••••• | 🔒 MAD 7••••• |
| TV | 🔒 1•• (••%) | 🔒 +MAD 2••••• (+••%) | 🔒 MAD 8••••• | 🔒 MAD 6••••• |
| Heating | 🔒 1•• (••%) | 🔒 +MAD 2••••• (+••%) | 🔒 MAD 8••••• | 🔒 MAD 6••••• |
| Pool | 🔒 1•• (••%) | 🔒 +MAD 2••••• (+••%) | 🔒 MAD 8••••• | 🔒 MAD 6••••• |
| Gym | 🔒 2• (••%) | 🔒 +MAD 2••••• (+••%) | 🔒 MAD 1•••••• | 🔒 MAD 8••••• |
| Barbecue | 🔒 1•• (••%) | 🔒 +MAD 2••••• (+••%) | 🔒 MAD 8••••• | 🔒 MAD 6••••• |
| Pets Allowed | 🔒 9• (••%) | 🔒 +MAD 9•••• (+••%) | 🔒 MAD 8••••• | 🔒 MAD 7••••• |
| Bicycles | 🔒 6 (•%) | 🔒 +MAD 2•••• (+•%) | 🔒 MAD 8••••• | 🔒 MAD 8••••• |
Nightly rate by day of week
Average nightly rate for each day of the week. Most markets see higher rates on weekends.
Occupancy rate by day of week
Shows booking patterns throughout the week. Helps understand demand cycles.
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
4+ bedrooms (5.0 nights)
2 bedrooms (4.7 nights)
3 bedrooms (4.1 nights)
1 bedroom (2.8 nights)
Cleaning fee by bedroom
4+ bedrooms (MAD 57)
3 bedrooms (MAD 38)
2 bedrooms (MAD 37)
1 bedroom (MAD 14)
Professional host share
Independent hosts (77%)
Professionally managed (23%)
Over the 12 months ending September 2026, the Al Haouz market averaged 913 active Airbnb and VRBO listings, up 10% from a year earlier and up 52% over two years.
An average Al Haouz listing earns د.م.204K/year. High-performing listings earn د.م.1.0M, while low-performing listings earn د.م.50K.
Average occupancy in Al Haouz is 17%, producing RevPAR of د.م.458 per available night.
4+ bedroom listings generate the highest average annual revenue in Al Haouz, at د.م.400K.
Rules vary across Al Haouz. Marrakech: Lenient. Tourist license theoretically required from Ministry of Tourism, tax registration needed. Minimal enforcement in practice; many hosts operate without permits. Authorities focus on hotels over small rentals. Ourika Valley: Lenient. Same national requirements apply but enforcement nearly absent in rural areas. Most guesthouses and rentals operate informally without licenses. Imlil: Lenient. Minimal oversight in mountain villages. Local gîtes and rentals rarely have formal permits. Enforcement virtually non-existent. Verify requirements for the property's jurisdiction.
The Al Haouz Airbnb and VRBO market appears broadly balanced. Supply has grown 10% year-over-year, while RevPAR has increased 29%, showing no clear supply-demand imbalance.
RevPAR is highest in August and July; it is lowest in February and January.
The most common amenities are Parking (99%), Internet (99%), Air Conditioning (96%). The strongest positive revenue associations are Washing Machine (+118%), Sauna (+87%), Hot Tub (+86%).
Average daily rate in Al Haouz is د.م.3K, up 23% year-over-year. Rates peak in July and are lowest in February.
Guests in Al Haouz book an average of 33 days in advance. Booking windows range from 27 days for 2-bedroom listings to 37 days for 4+ bedroom listings.
Booking demand is highest on Saturday and lowest on Monday. Nightly rates peak on Friday and are lowest on Tuesday. Weekend occupancy is 14% higher than weekday occupancy.
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