Al Haouz
Unlock the data for all Markets
Overview
Annual Rev
MAD338.4k
12 mo avg
↑2%
from prior 12 mo
Occupancy rate
🔒 3•%
12 mo avg
••.•%
from prior 12 mo
Avg daily rate
🔒 MAD3•••
12 mo avg
••.•%
from prior 12 mo
Lead time
34 days
12 mo avg
↓10 days
from prior 12 mo
Revpar
MAD678
12 mo avg
↓18%
from prior 12 mo
Methodology note: Figures reflect Al Haouz market data as of June 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Revenue per listing by bedroom
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Performance metrics by bedroom
Bedrooms
Annual Rev
Supply
Revenue boost by amenity
| Amenity | Listings With | Revenue Boost | Revenue With | Revenue Without |
|---|---|---|---|---|
| Hot Tub | 18 (11%) | +MAD 1,107,320 (+154%) | MAD 1,825,329 | MAD 718,009 |
| 🔒 Amenity | 🔒 5• (••%) | 🔒 +$5••• (+••%) | 🔒 $7•••• | 🔒 $7•••• |
| 🔒 Amenity | 🔒 5• (••%) | 🔒 +$5••• (+••%) | 🔒 $7•••• | 🔒 $7•••• |
| 🔒 Amenity | 🔒 5• (••%) | 🔒 +$5••• (+••%) | 🔒 $7•••• | 🔒 $7•••• |
| 🔒 Amenity | 🔒 5• (••%) | 🔒 +$5••• (+••%) | 🔒 $7•••• | 🔒 $7•••• |
| 🔒 Amenity | 🔒 5• (••%) | 🔒 +$5••• (+••%) | 🔒 $7•••• | 🔒 $7•••• |
Nightly rate by day of week
Occupancy rate by day of week
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
4+ bedrooms (7.2 nights)
3 bedrooms (6.5 nights)
2 bedrooms (4.5 nights)
1 bedroom (2.6 nights)
Cleaning fee by bedroom
4+ bedrooms (MAD 66)
2 bedrooms (MAD 36)
3 bedrooms (MAD 33)
1 bedroom (MAD 14)
Professional host share
Independent hosts (66%)
Professionally managed (34%)
As of June 2026, Marrakech, Ourika Valley, Imlil have 836 active Airbnb and VRBO listings. This represents a 3% decrease from the previous year.
The average Airbnb or VRBO in Al Haouz generates د.م.167K per year. High-performing properties earn د.م.817K/year, while low-performing properties earn د.م.41K/year. The massive variance between top and bottom earners suggests that market success is heavily skewed toward a small segment of assets rather than broad-based profitability.
Airbnb and VRBO can be profitable in Al Haouz. Average annual revenue is د.م.167K with 17% occupancy. High-performing properties earn up to د.م.817K/year. The low average occupancy compared to top-tier revenue potential highlights a market where significant capital concentration exists in a few high-demand listings.
The average occupancy rate for Airbnbs and VRBOs in Al Haouz is 17%. This occupancy level, combined with an average nightly rate of د.م.3K, results in a RevPAR (revenue per available room) of د.م.370 per day.
4+ bedroom properties demonstrate the strongest performance in Al Haouz, with annual revenue of د.م.320K. These properties balance operating costs and rental demand most effectively in the Al Haouz market. Property performance varies significantly by location, amenities, and management quality.
Short-term rental regulations vary by jurisdiction in the Al Haouz area. Marrakech: Lenient. Tourism license theoretically required from Ministry of Tourism. Minimal enforcement reality - thousands operate without permits. Authorities focus on hotels, not residential rentals. Ourika Valley: Lenient. Same national rules apply but virtually zero enforcement in rural areas. Most guesthouses and rentals operate informally without registration. Imlil: Lenient. Tourism license nominally required. Enforcement essentially non-existent in mountain villages. Local hosts operate freely without formal permits. Always verify current regulations with local authorities and obtain necessary permits before operating a short-term rental.
The Al Haouz Airbnb and VRBO market is currently showing balanced conditions. Supply has declined 3% year-over-year, while RevPAR has decreased 17%. This indicates balanced supply-demand dynamics. Despite the cooling in revenue, the contraction in supply suggests that the market is currently adjusting to stabilize against lower demand levels.
Launch around January, 2-3 months before peak summer season (April peaks). This pre-peak timing lets you build reviews when competition is -14% lower than peak months. Avoid launching during peak season when established listings dominate, or slow months (November-February) when gaining traction is harder.
The most common amenities in Al Haouz listings include: Air Conditioning (93%), Kitchen (92%), Pool (91%), Washing Machine (86%), Tv (84%). Amenities that boost revenue the most include Sauna, Hot Tub, Washing Machine, with Sauna properties earning approximately 131% more (د.م.1.8M/year vs د.م.762K/year).
Monthly estimated revenue per listing in Al Haouz over the last 12 months: May: د.م.11K, June: د.م.11K, July: د.م.12K, August: د.م.12K, September: د.م.10K, October: د.م.11K, November: د.م.10K, December: د.م.12K, January: د.م.9K, February: د.م.8K, March: د.م.12K, April: د.م.17K. These figures are based on RevPAR (revenue per available room) multiplied by the number of days in each month.
The overall average nightly rate in Al Haouz is د.م.3K, up 16% year-over-year. By property size: 1-bedroom properties average د.م.1K/night, 2-bedroom properties average د.م.1K/night, 3-bedroom properties average د.م.2K/night, 4+ bedroom properties average د.م.6K/night. Rates peak in March and are lowest in May.
Guests in Al Haouz book an average of 32 days in advance, down 20% from last year. By property size: 1-bedroom: 29 days, 2-bedroom: 26 days, 3-bedroom: 29 days, 4+ bedroom: 37 days. Larger properties tend to have longer booking windows as guests plan group trips further ahead.
Over the past year, the Al Haouz Airbnb and VRBO market has seen the following changes: supply declined 3%, revenue per listing decreased 17%, occupancy fell 10%, average nightly rates increased 16%, and lead time decreased 20%. These shifts reflect a pricing strategy that is outpacing market demand, leading to shorter booking windows and reduced utilization.
In Al Haouz, Saturday sees the highest booking demand while Monday has the lowest. Nightly rates peak on Friday and are lowest on Tuesday. Weekends show 13% higher occupancy than weekdays.