Thika
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Annual revenue (actual)
KSh295.4k
12 mo avg
↓12%
from prior 12 mo
Occupancy rate
21%
12 mo avg
↓4%
from prior 12 mo
Avg daily rate
KSh4,597
12 mo avg
↑2%
from prior 12 mo
Lead time
12 days
12 mo avg
↓3 days
from prior 12 mo
Revpar
KSh617
12 mo avg
↓28%
from prior 12 mo
Methodology note: Figures reflect Thika market data as of October 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Revenue per listing by bedroom
Annual revenue per listing, broken down by bedroom count. Compare which property sizes perform best.
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Tracks how the number of active listings changes over time. Rising supply with flat revenue may indicate saturation.
Performance metrics by bedroom
Breakdown of revenue, property values, yields, supply, and cleaning fees for each bedroom type.
Bedrooms
Annual Rev
Supply
Revenue boost by amenity
Shows how specific amenities impact revenue. Beware false correlation i.e. more expensive properties tend to have pools or views.
| Amenity | Listings With | Revenue Boost | Revenue With | Revenue Without |
|---|---|---|---|---|
| Barbecue | — | +KES 1,485,509 | — | — |
| Heating | 🔒 1• (••%) | 🔒 +KES 3••••• (+••%) | 🔒 KES 1•••••• | 🔒 KES 8••••• |
| Pets Allowed | 🔒 2• (••%) | 🔒 +KES 3••••• (+••%) | 🔒 KES 1•••••• | 🔒 KES 8••••• |
Nightly rate by day of week
Average nightly rate for each day of the week. Most markets see higher rates on weekends.
Occupancy rate by day of week
Shows booking patterns throughout the week. Helps understand demand cycles.
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
4+ bedrooms (11.4 nights)
3 bedrooms (11.3 nights)
2 bedrooms (9.2 nights)
1 bedroom (9.1 nights)
Studio (8.6 nights)
Cleaning fee by bedroom
4+ bedrooms (KES 25)
2 bedrooms (KES 17)
3 bedrooms (KES 15)
Studio (KES 7)
1 bedroom (KES 0)
Professional host share
Independent hosts (68%)
Professionally managed (32%)
Over the 12 months ending September 2026, the Thika market averaged 596 active Airbnb and VRBO listings, up 16% from a year earlier and up 66% over two years.
An average Thika listing earns KES168K/year. High-performing listings earn KES824K, while low-performing listings earn KES51K.
Average occupancy in Thika is 11%, producing RevPAR of KES396 per available night.
4+ bedroom listings generate the highest average annual revenue in Thika, at KES542K.
Rules vary across Thika. Thika: Lenient. No specific short-term rental regulations. General business permits may apply but minimal oversight. Very limited enforcement. Nairobi: Lenient. No dedicated STR framework. Requires general business permit and tax compliance. Zoning rules exist but enforcement is weak. Many hosts operate informally without permits due to limited regulatory capacity and oversight. Verify requirements for the property's jurisdiction.
The Thika Airbnb and VRBO market shows signs of oversaturation. Supply has grown 16% year-over-year, while RevPAR has decreased 13%, suggesting supply is outpacing demand.
RevPAR is highest in December and August; it is lowest in February and May.
The most common amenities are Kitchen (100%), Internet (99%), TV (98%). The strongest positive revenue associations are Bbq (+186%), Washing Machine (+42%), Heating (+41%).
Average daily rate in Thika is KES5K, up 6% year-over-year. Rates peak in March and are lowest in November.
Guests in Thika book an average of 11 days in advance, down 21% from last year. Booking windows range from 9 days for 1-bedroom listings to 17 days for 4+ bedroom listings.
Booking demand is highest on Saturday and lowest on Monday. Nightly rates peak on Saturday and are lowest on Thursday. Weekend occupancy is 12% higher than weekday occupancy.
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