Nakuru
Unlock the data for all Markets
Overview
Annual Rev
KSh1.3m
12 mo avg
↓9%
from prior 12 mo
Occupancy rate
20%
12 mo avg
↓1%
from prior 12 mo
Avg daily rate
KSh13,637
12 mo avg
↓1%
from prior 12 mo
Lead time
17 days
12 mo avg
↓0 days
from prior 12 mo
Revpar
KSh2,793
12 mo avg
↓12%
from prior 12 mo
Methodology note: Figures reflect Nakuru market data as of September 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Revenue per listing by bedroom
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Performance metrics by bedroom
Bedrooms
Annual Rev
Supply
Revenue boost by amenity
| Amenity | Listings With | Revenue Boost | Revenue With | Revenue Without |
|---|---|---|---|---|
| Barbecue | — | +KES 2,277,568 | — | — |
| Bicycles | 🔒 6 (•%) | 🔒 +KES 9••••• (+••%) | 🔒 KES 4•••••• | 🔒 KES 3•••••• |
| Pets Allowed | 🔒 3• (••%) | 🔒 +KES 7••••• (+••%) | 🔒 KES 4•••••• | 🔒 KES 3•••••• |
| Pool | 🔒 2• (••%) | 🔒 +KES 6•••• (+•%) | 🔒 KES 4•••••• | 🔒 KES 3•••••• |
Nightly rate by day of week
Occupancy rate by day of week
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
4+ bedrooms (9.3 nights)
1 bedroom (7.8 nights)
2 bedrooms (6.3 nights)
3 bedrooms (3.1 nights)
Cleaning fee by bedroom
3 bedrooms (KES 25)
4+ bedrooms (KES 18)
2 bedrooms (KES 15)
1 bedroom (KES 8)
Professional host share
Professionally managed (56%)
Independent hosts (44%)
Over the 12 months ending August 2026, the Nakuru market averaged 942 active Airbnb and VRBO listings, up 7% from a year earlier and up 34% over two years.
An average Nakuru listing earns KES519K/year. High-performing listings earn KES4.5M, while low-performing listings earn KES127K.
Average occupancy in Nakuru is 8%, producing RevPAR of KES1K per available night.
4+ bedroom listings generate the highest average annual revenue in Nakuru, at KES1.2M.
Rules vary across Nakuru. I don't have reliable data on short-term rental regulations or enforcement realities for Nakuru, Naivasha, and Nyahururu in Kenya. These smaller Kenyan municipalities may have minimal formal STR frameworks, and enforcement information is not documented in available sources. I recommend contacting local county governments directly: Nakuru County Government for Nakuru and Naivasha, and Laikipia County Government for Nyahururu for current requirements and actual enforcement practices. Verify requirements for the property's jurisdiction.
The Nakuru Airbnb and VRBO market appears broadly balanced. Supply has grown 7% year-over-year, while RevPAR has decreased 5%, showing no clear supply-demand imbalance.
RevPAR is highest in December and August; it is lowest in September and January.
The most common amenities are Kitchen (100%), Internet (93%), Parking (91%). The strongest positive revenue associations are Internet (+133%), Bbq (+108%), Pets Allowed (+28%).
Average daily rate in Nakuru is KES17K, up 12% year-over-year. Rates peak in February and are lowest in September.
Guests in Nakuru book an average of 20 days in advance, down 12% from last year. Booking windows range from 15 days for 1-bedroom listings to 31 days for 4+ bedroom listings.
Booking demand is highest on Saturday and lowest on Monday. Nightly rates peak on Saturday and are lowest on Wednesday. Weekend occupancy is 31% higher than weekday occupancy.