Nakuru
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Annual revenue (actual)
KSh1.2m
12 mo avg
↓6%
from prior 12 mo
Occupancy rate
22%
12 mo avg
↓2%
from prior 12 mo
Avg daily rate
KSh13,876
12 mo avg
↑6%
from prior 12 mo
Lead time
17 days
12 mo avg
↑1 days
from prior 12 mo
Revpar
KSh2,781
12 mo avg
↓8%
from prior 12 mo
Methodology note: Figures reflect Nakuru market data as of October 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Revenue per listing by bedroom
Annual revenue per listing, broken down by bedroom count. Compare which property sizes perform best.
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Tracks how the number of active listings changes over time. Rising supply with flat revenue may indicate saturation.
Performance metrics by bedroom
Breakdown of revenue, property values, yields, supply, and cleaning fees for each bedroom type.
Bedrooms
Annual Rev
Supply
Revenue boost by amenity
Shows how specific amenities impact revenue. Beware false correlation i.e. more expensive properties tend to have pools or views.
| Amenity | Listings With | Revenue Boost | Revenue With | Revenue Without |
|---|---|---|---|---|
| Barbecue | — | +KES 1,407,722 | — | — |
| Pets Allowed | 🔒 3• (••%) | 🔒 +KES 7••••• (+••%) | 🔒 KES 4•••••• | 🔒 KES 3•••••• |
| Hot Tub | 🔒 5 (•%) | 🔒 +KES 7••••• (+••%) | 🔒 KES 5•••••• | 🔒 KES 4•••••• |
| Bicycles | 🔒 6 (•%) | 🔒 +KES 6••••• (+••%) | 🔒 KES 4•••••• | 🔒 KES 4•••••• |
Nightly rate by day of week
Average nightly rate for each day of the week. Most markets see higher rates on weekends.
Occupancy rate by day of week
Shows booking patterns throughout the week. Helps understand demand cycles.
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
1 bedroom (12.3 nights)
4+ bedrooms (10.1 nights)
Studio (7.4 nights)
2 bedrooms (6.3 nights)
3 bedrooms (3.3 nights)
Cleaning fee by bedroom
3 bedrooms (KES 25)
4+ bedrooms (KES 18)
2 bedrooms (KES 15)
1 bedroom (KES 7)
Studio (KES 0)
Professional host share
Professionally managed (53%)
Independent hosts (47%)
Over the 12 months ending September 2026, the Nakuru market averaged 955 active Airbnb and VRBO listings, up 8% from a year earlier and up 36% over two years.
An average Nakuru listing earns KES522K/year. High-performing listings earn KES4.6M, while low-performing listings earn KES126K.
Average occupancy in Nakuru is 8%, producing RevPAR of KES1K per available night.
4+ bedroom listings generate the highest average annual revenue in Nakuru, at KES1.2M.
Rules vary across Nakuru. Nakuru: Lenient. No specific STR regulations. General business permits from county may apply. Minimal enforcement, hosts operate freely. Naivasha: Lenient. Tourist destination with informal STR market. County business permits recommended but rarely enforced. Light oversight. Nyahururu: Lenient. No dedicated STR framework. Basic trading licenses may be required. Minimal enforcement, small market operates informally. Verify requirements for the property's jurisdiction.
The Nakuru Airbnb and VRBO market is becoming more competitive. Supply has grown 8% year-over-year, while RevPAR has decreased 1%, suggesting supply is outpacing demand.
RevPAR is highest in December and August; it is lowest in January and September.
The most common amenities are Kitchen (99%), Internet (94%), Parking (88%). The strongest positive revenue associations are Bbq (+42%), Pets Allowed (+19%), Hot Tub (+17%).
Average daily rate in Nakuru is KES17K, up 16% year-over-year. Rates peak in February and are lowest in November.
Guests in Nakuru book an average of 21 days in advance. Booking windows range from 16 days for 1-bedroom listings to 33 days for 4+ bedroom listings.
Booking demand is highest on Saturday and lowest on Monday. Nightly rates peak on Saturday and are lowest on Wednesday. Weekend occupancy is 33% higher than weekday occupancy.
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