Diani Beach, KE
Part of the Ukunda market area
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Overview
Annual Rev
KSh3m
12 mo avg
↓7%
from prior 12 mo
Occupancy rate
36%
12 mo avg
↓6%
from prior 12 mo
Avg daily rate
KSh19,658
12 mo avg
↑9%
from prior 12 mo
Lead time
27 days
12 mo avg
↓6 days
from prior 12 mo
Revpar
KSh6,318
12 mo avg
↓11%
from prior 12 mo
Methodology note: Figures reflect Ukunda market data as of September 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Revenue per listing by bedroom
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Performance metrics by bedroom
Bedrooms
Annual Rev
Supply
Revenue boost by amenity
| Amenity | Listings With | Revenue Boost | Revenue With | Revenue Without |
|---|---|---|---|---|
| Pool | — | +KES 1,687,188 | — | — |
| Barbecue | 🔒 1•• (••%) | 🔒 +KES 1•••••• (+••%) | 🔒 KES 5•••••• | 🔒 KES 3•••••• |
| Gym | 🔒 4• (••%) | 🔒 +KES 1•••••• (+••%) | 🔒 KES 5•••••• | 🔒 KES 4•••••• |
| Hot Tub | 🔒 1• (•%) | 🔒 +KES 2••••• (+•%) | 🔒 KES 4•••••• | 🔒 KES 4•••••• |
Nightly rate by day of week
Occupancy rate by day of week
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
2 bedrooms (6.3 nights)
1 bedroom (6.0 nights)
4+ bedrooms (5.0 nights)
3 bedrooms (4.8 nights)
Studio (4.2 nights)
Cleaning fee by bedroom
4+ bedrooms (KES 38)
3 bedrooms (KES 24)
2 bedrooms (KES 22)
Studio (KES 18)
1 bedroom (KES 15)
Professional host share
Professionally managed (57%)
Independent hosts (43%)
Over the 12 months ending August 2026, the Ukunda market averaged 1,002 active Airbnb and VRBO listings, up 7% from a year earlier and up 43% over two years.
An average Ukunda listing earns KES1.6M/year. High-performing listings earn KES7.6M, while low-performing listings earn KES488K.
Average occupancy in Ukunda is 19%, producing RevPAR of KES4K per available night.
4+ bedroom listings generate the highest average annual revenue in Ukunda, at KES4.0M.
Rules vary across Ukunda. Diani Beach: Lenient. No specific STR regulations, general business permits recommended. Minimal enforcement, most hosts operate informally. Ukunda: Lenient. Part of Kwale County with minimal STR oversight. Business permits suggested but rarely enforced. Hosts operate freely. Mombasa: Lenient. Tourism licensing exists but enforcement is weak. Most STRs operate without formal registration. Focus on hotels, not residential rentals. Verify requirements for the property's jurisdiction.
The Ukunda Airbnb and VRBO market appears broadly balanced. Supply has grown 7% year-over-year, while RevPAR has increased 11%, showing no clear supply-demand imbalance.
RevPAR is highest in December and August; it is lowest in September and May.
The most common amenities are Kitchen (98%), Internet (98%), Parking (97%). The strongest positive revenue associations are Washing Machine (+61%), Pool (+54%), Bbq (+41%).
Average daily rate in Ukunda is KES22K, up 20% year-over-year. Rates peak in December and are lowest in September.
Guests in Ukunda book an average of 27 days in advance, down 16% from last year. Booking windows range from 23 days for 1-bedroom listings to 38 days for 4+ bedroom listings.
Booking demand is highest on Friday and lowest on Monday. Nightly rates peak on Friday and are lowest on Monday. Weekend occupancy is 15% higher than weekday occupancy.