Tokyo

As of May 2026, Tokyo, Yokohama, Kawasaki have 8,282 active Airbnb and VRBO listings. This represents a 7% increase from the previous year.

The average Airbnb or VRBO in Tokyo generates ¥10M per year. High-performing properties earn ¥30M/year, while low-performing properties earn ¥5M/year. The threefold revenue gap suggests that market leaders capture significantly higher value, likely through superior yield optimization rather than simple inventory volume, as aggregate revenue growth remains stagnant.

Airbnb and VRBO can be profitable in Tokyo. Average annual revenue is ¥10M with 58% occupancy. High-performing properties earn up to ¥30M/year. This variance indicates that profitability is heavily skewed toward top-tier assets, as the 58% occupancy rate reflects a market where demand is not uniformly distributed across all available supply.

The average occupancy rate for Airbnbs and VRBOs in Tokyo is 58%. This occupancy level, combined with an average nightly rate of ¥42K, results in a RevPAR (revenue per available room) of ¥20K per day.

4+ bedroom properties demonstrate the strongest performance in Tokyo, with annual revenue of ¥19M. These properties balance operating costs and rental demand most effectively in the Tokyo market. Property performance varies significantly by location, amenities, and management quality.

Short-term rental regulations vary by jurisdiction in the Tokyo area. Tokyo: Strict. Minpaku registration mandatory, 180-day annual cap, residential zone restrictions. Active enforcement with delisting and fines. Yokohama: Strict. Minpaku registration required, 180-day cap, residential area limits. Active monitoring and enforcement actions. Kawasaki: Strict. Minpaku registration mandatory, 180-day yearly limit, zoning restrictions apply. Enforcement active with platform cooperation. Always verify current regulations with local authorities and obtain necessary permits before operating a short-term rental.

The Tokyo Airbnb and VRBO market is currently showing balanced conditions. Supply has grown 7% year-over-year, while RevPAR has increased 0%. This indicates balanced supply-demand dynamics. The lack of RevPAR growth despite rising supply implies that new inventory is being absorbed without putting downward pressure on existing pricing structures.

Launch around August, 2-3 months before peak spring season (November peaks). This pre-peak timing lets you build reviews when competition is 37% lower than peak months. Avoid launching during peak season when established listings dominate, or slow months (May-June) when gaining traction is harder.

The most common amenities in Tokyo listings include: Air Conditioning (100%), Kitchen (93%), Washing Machine (93%), Heating (86%), Tv (71%). Amenities that boost revenue the most include Washing Machine, Air Conditioning, Heating, with Washing Machine properties earning approximately 50% more (¥10M/year vs ¥7M/year).

Monthly estimated revenue per listing in Tokyo over the last 12 months: May: ¥490K, June: ¥429K, July: ¥447K, August: ¥491K, September: ¥611K, October: ¥827K, November: ¥823K, December: ¥791K, January: ¥511K, February: ¥458K, March: ¥639K, April: ¥709K. These figures are based on RevPAR (revenue per available room) multiplied by the number of days in each month.

The overall average nightly rate in Tokyo is ¥42K, up 22% year-over-year. By property size: 1-bedroom properties average ¥37K/night, 2-bedroom properties average ¥46K/night, 3-bedroom properties average ¥62K/night, 4+ bedroom properties average ¥82K/night. Rates peak in October and are lowest in May.

Guests in Tokyo book an average of 41 days in advance, down 19% from last year. By property size: 1-bedroom: 39 days, 2-bedroom: 45 days, 3-bedroom: 46 days, 4+ bedroom: 48 days. Larger properties tend to have longer booking windows as guests plan group trips further ahead.

Over the past year, the Tokyo Airbnb and VRBO market has seen the following changes: supply grew 7%, revenue per listing increased 0%, occupancy fell 14%, average nightly rates increased 22%, and lead time decreased 19%. These metrics highlight a shift toward shorter booking windows and higher price sensitivity, where operators prioritize yield per stay over consistent occupancy.

In Tokyo, Saturday sees the highest booking demand while Monday has the lowest. Nightly rates peak on Friday and are lowest on Sunday. Weekends show 20% higher occupancy than weekdays.