Tochigi

As of May 2026, Nikko, Utsunomiya, Nasu have 299 active Airbnb and VRBO listings. This represents a 1% increase from the previous year.

The average Airbnb or VRBO in Tochigi generates ¥3M per year. High-performing properties earn ¥11M/year, while low-performing properties earn ¥1M/year. This wide earnings spread suggests that market rewards are heavily concentrated, indicating that revenue potential is tied more to specific asset characteristics than broader regional performance.

Airbnb and VRBO can be profitable in Tochigi. Average annual revenue is ¥3M with 36% occupancy. High-performing properties earn up to ¥11M/year. With revenue declining significantly despite stagnant supply, the current 36% occupancy indicates a market where existing inventory faces increasing pressure to capture a shrinking pool of traveler demand.

The average occupancy rate for Airbnbs and VRBOs in Tochigi is 36%. This occupancy level, combined with an average nightly rate of ¥37K, results in a RevPAR (revenue per available room) of ¥6K per day.

3-bedroom properties demonstrate the strongest performance in Tochigi, with annual revenue of ¥5M. These properties balance operating costs and rental demand most effectively in the Tochigi market. Property performance varies significantly by location, amenities, and management quality.

Short-term rental regulations vary by jurisdiction in the Tochigi area. Nikko: Moderate. Minpaku registration required under national law, fire safety standards, neighbor notification. Standard enforcement in tourist areas. Utsunomiya: Moderate. National minpaku registration mandatory, 180-day annual cap, sanitation standards. Moderate enforcement, mostly complaint-driven. Nasu: Lenient. Basic minpaku registration required, minimal local restrictions beyond national rules. Light enforcement, tourism-friendly area with many operating rentals. Always verify current regulations with local authorities and obtain necessary permits before operating a short-term rental.

The Tochigi Airbnb and VRBO market is currently showing balanced conditions. Supply has grown 1% year-over-year, while RevPAR has decreased 31%. This indicates balanced supply-demand dynamics. The drop in RevPAR relative to stable supply points to a contraction in consumer spending power, suggesting that the market is struggling to maintain historical pricing levels.

Launch around May, 2-3 months before peak fall season (August peaks). This pre-peak timing lets you build reviews when competition is -64% lower than peak months. Avoid launching during peak season when established listings dominate, or slow months (January-February) when gaining traction is harder.

The most common amenities in Tochigi listings include: Air Conditioning (96%), Tv (87%), Washing Machine (85%), Kitchen (77%), Heating (62%). Amenities that boost revenue the most include Tv, Ev Charger, Washing Machine, with Tv properties earning approximately 125% more (¥9M/year vs ¥4M/year).

Monthly estimated revenue per listing in Tochigi over the last 12 months: May: ¥191K, June: ¥118K, July: ¥188K, August: ¥265K, September: ¥231K, October: ¥199K, November: ¥251K, December: ¥212K, January: ¥151K, February: ¥109K, March: ¥176K, April: ¥168K. These figures are based on RevPAR (revenue per available room) multiplied by the number of days in each month.

The overall average nightly rate in Tochigi is ¥37K, up 1% year-over-year. By property size: 1-bedroom properties average ¥24K/night, 2-bedroom properties average ¥41K/night, 3-bedroom properties average ¥43K/night, 4+ bedroom properties average ¥59K/night. Rates peak in September and are lowest in June.

Guests in Tochigi book an average of 31 days in advance, down 22% from last year. By property size: 1-bedroom: 31 days, 2-bedroom: 32 days, 3-bedroom: 32 days, 4+ bedroom: 30 days. Larger properties tend to have longer booking windows as guests plan group trips further ahead.

Over the past year, the Tochigi Airbnb and VRBO market has seen the following changes: supply grew 1%, revenue per listing decreased 31%, occupancy fell 20%, average nightly rates increased 1%, and lead time decreased 22%. These indicators reflect a shift toward last-minute bookings and weakened demand, forcing hosts to navigate a more volatile and competitive booking environment.

In Tochigi, Saturday sees the highest booking demand while Tuesday has the lowest. Nightly rates peak on Friday and are lowest on Sunday. Weekends show 27% higher occupancy than weekdays.