Tochigi
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Annual revenue (actual)
¥5m
12 mo avg
↓15%
from prior 12 mo
Occupancy rate
46%
12 mo avg
↓12%
from prior 12 mo
Avg daily rate
¥40,361
12 mo avg
↑5%
from prior 12 mo
Lead time
33 days
12 mo avg
↓1 days
from prior 12 mo
Revpar
¥8,636
12 mo avg
↓31%
from prior 12 mo
Methodology note: Figures reflect Tochigi market data as of October 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Revenue per listing by bedroom
Annual revenue per listing, broken down by bedroom count. Compare which property sizes perform best.
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Tracks how the number of active listings changes over time. Rising supply with flat revenue may indicate saturation.
Performance metrics by bedroom
Breakdown of revenue, property values, yields, supply, and cleaning fees for each bedroom type.
Bedrooms
Annual Rev
Supply
Revenue boost by amenity
Shows how specific amenities impact revenue. Beware false correlation i.e. more expensive properties tend to have pools or views.
| Amenity | Listings With | Revenue Boost | Revenue With | Revenue Without |
|---|---|---|---|---|
| Sauna | — | +¥4,554,941 | — | — |
| EV Charger | 🔒 9 (•%) | 🔒 +¥3•••••• (+••%) | 🔒 ¥1••••••• | 🔒 ¥7•••••• |
| Barbecue | 🔒 9• (••%) | 🔒 +¥3•••••• (+••%) | 🔒 ¥9•••••• | 🔒 ¥6•••••• |
| TV | 🔒 1•• (••%) | 🔒 +¥2•••••• (+••%) | 🔒 ¥8•••••• | 🔒 ¥5•••••• |
| Parking | 🔒 1•• (••%) | 🔒 +¥1•••••• (+••%) | 🔒 ¥7•••••• | 🔒 ¥5•••••• |
| Internet | 🔒 1•• (••%) | 🔒 +¥1•••••• (+••%) | 🔒 ¥7•••••• | 🔒 ¥6•••••• |
| Pets Allowed | 🔒 7• (••%) | 🔒 +¥1•••••• (+••%) | 🔒 ¥8•••••• | 🔒 ¥7•••••• |
| Hot Tub | 🔒 1• (•%) | 🔒 +¥8••••• (+••%) | 🔒 ¥8•••••• | 🔒 ¥7•••••• |
Nightly rate by day of week
Average nightly rate for each day of the week. Most markets see higher rates on weekends.
Occupancy rate by day of week
Shows booking patterns throughout the week. Helps understand demand cycles.
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
Studio (2.3 nights)
1 bedroom (2.1 nights)
2 bedrooms (2.1 nights)
3 bedrooms (1.9 nights)
4+ bedrooms (1.7 nights)
Cleaning fee by bedroom
4+ bedrooms (¥67)
3 bedrooms (¥63)
2 bedrooms (¥59)
1 bedroom (¥34)
Studio (¥0)
Professional host share
Independent hosts (63%)
Professionally managed (37%)
Over the 12 months ending September 2026, the Tochigi market averaged 372 active Airbnb and VRBO listings, up 32% from a year earlier and up 93% over two years.
An average Tochigi listing earns ¥3M/year. High-performing listings earn ¥10M, while low-performing listings earn ¥2M.
Average occupancy in Tochigi is 32%, producing RevPAR of ¥6K per available night.
3-bedroom listings generate the highest average annual revenue in Tochigi, at ¥4M.
Rules vary across Tochigi. Nikko: Moderate. Minpaku registration required under national law, fire safety standards, notification to neighbors. Standard enforcement through prefectural system. Utsunomiya: Moderate. National minpaku registration mandatory, 180-day annual cap, residential zone restrictions apply. Typical prefecture-level enforcement. Nasu: Lenient. Basic minpaku registration required, but resort area with tourism focus. Light enforcement, many operate informally given vacation home density. Verify requirements for the property's jurisdiction.
The Tochigi Airbnb and VRBO market shows signs of oversaturation. Supply has grown 32% year-over-year, while RevPAR has decreased 16%, suggesting supply is outpacing demand.
RevPAR is highest in August and November; it is lowest in June and February.
The most common amenities are Air Conditioning (99%), Parking (94%), Internet (92%). The strongest positive revenue associations are Sauna (+62%), Washing Machine (+60%), Bbq (+51%).
Average daily rate in Tochigi is ¥36K, down 3% year-over-year. Rates peak in October and are lowest in June.
Guests in Tochigi book an average of 33 days in advance, down 7% from last year. Booking windows range from 32 days for 4+ bedroom listings to 33 days for 3-bedroom listings.
Booking demand is highest on Saturday and lowest on Wednesday. Nightly rates peak on Friday and are lowest on Monday. Weekend occupancy is 29% higher than weekday occupancy.
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