Sapporo
Unlock the data for all Markets
Overview
Annual Rev
¥5.7m
12 mo avg
↓15%
from prior 12 mo
Occupancy rate
40%
12 mo avg
↓17%
from prior 12 mo
Avg daily rate
¥31,619
12 mo avg
↑18%
from prior 12 mo
Lead time
38 days
12 mo avg
↓8 days
from prior 12 mo
Revpar
¥11,856
12 mo avg
↓16%
from prior 12 mo
Methodology note: Figures reflect Sapporo market data as of September 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Revenue per listing by bedroom
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Performance metrics by bedroom
Bedrooms
Annual Rev
Supply
Revenue boost by amenity
| Amenity | Listings With | Revenue Boost | Revenue With | Revenue Without |
|---|---|---|---|---|
| Sauna | — | +¥6,183,047 | — | — |
| EV Charger | 🔒 1• (•%) | 🔒 +¥5•••••• (+•••%) | 🔒 ¥1••••••• | 🔒 ¥5•••••• |
| Barbecue | 🔒 1• (•%) | 🔒 +¥2•••••• (+••%) | 🔒 ¥7•••••• | 🔒 ¥5•••••• |
| Hot Tub | 🔒 9• (•%) | 🔒 +¥1•••••• (+••%) | 🔒 ¥7•••••• | 🔒 ¥5•••••• |
| Parking | 🔒 7•• (••%) | 🔒 +¥1•••••• (+••%) | 🔒 ¥6•••••• | 🔒 ¥4•••••• |
| Heating | 🔒 1••• (••%) | 🔒 +¥6••••• (+••%) | 🔒 ¥5•••••• | 🔒 ¥4•••••• |
Nightly rate by day of week
Occupancy rate by day of week
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
1 bedroom (3.5 nights)
3 bedrooms (3.3 nights)
2 bedrooms (3.1 nights)
4+ bedrooms (3.1 nights)
Cleaning fee by bedroom
4+ bedrooms (¥123)
3 bedrooms (¥89)
2 bedrooms (¥56)
1 bedroom (¥44)
Professional host share
Professionally managed (89%)
Independent hosts (11%)
Over the 12 months ending August 2026, the Sapporo market averaged 1,787 active Airbnb and VRBO listings, up 47% from a year earlier and up 66% over two years.
An average Sapporo listing earns ¥5M/year. High-performing listings earn ¥10M, while low-performing listings earn ¥2M.
Average occupancy in Sapporo is 39%, producing RevPAR of ¥11K per available night.
4+ bedroom listings generate the highest average annual revenue in Sapporo, at ¥10M.
Rules vary across Sapporo. Poro: 180-day annual cap, minpaku license required, residential zones only. Moderate enforcement - some unlicensed operations exist. Otaru: 180-day cap, minpaku registration mandatory, residential area restrictions. Light enforcement - limited monitoring. Niseko: 180-day cap nominally, minpaku license required, but resort condos often operate year-round via management companies. Lenient enforcement - tourism priority area. Verify requirements for the property's jurisdiction.
The Sapporo Airbnb and VRBO market shows signs of oversaturation. Supply has grown 47% year-over-year, while RevPAR has decreased 3%, suggesting supply is outpacing demand.
RevPAR is highest in February and January; it is lowest in April and May.
The most common amenities are Internet (98%), Air Conditioning (94%), Heating (94%). The strongest positive revenue associations are Air Conditioning (+52%), Hot Tub (+46%), Heating (+28%).
Average daily rate in Sapporo is ¥31K, up 14% year-over-year. Rates peak in February and are lowest in April.
Guests in Sapporo book an average of 37 days in advance, down 13% from last year. Booking windows range from 34 days for 1-bedroom listings to 48 days for 4+ bedroom listings.
Booking demand is highest on Saturday and lowest on Tuesday. Nightly rates peak on Saturday and are lowest on Thursday. Weekend occupancy is 39% higher than weekday occupancy.