Sapporo
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Annual revenue (actual)
¥5.6m
12 mo avg
↓15%
from prior 12 mo
Occupancy rate
43%
12 mo avg
↓14%
from prior 12 mo
Avg daily rate
¥30,480
12 mo avg
↑12%
from prior 12 mo
Lead time
39 days
12 mo avg
↓5 days
from prior 12 mo
Revpar
¥11,975
12 mo avg
↓6%
from prior 12 mo
Methodology note: Figures reflect Sapporo market data as of October 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Revenue per listing by bedroom
Annual revenue per listing, broken down by bedroom count. Compare which property sizes perform best.
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Tracks how the number of active listings changes over time. Rising supply with flat revenue may indicate saturation.
Performance metrics by bedroom
Breakdown of revenue, property values, yields, supply, and cleaning fees for each bedroom type.
Bedrooms
Annual Rev
Supply
Revenue boost by amenity
Shows how specific amenities impact revenue. Beware false correlation i.e. more expensive properties tend to have pools or views.
| Amenity | Listings With | Revenue Boost | Revenue With | Revenue Without |
|---|---|---|---|---|
| Sauna | — | +¥3,829,873 | — | — |
| EV Charger | 🔒 1• (•%) | 🔒 +¥3•••••• (+••%) | 🔒 ¥8•••••• | 🔒 ¥5•••••• |
| Barbecue | 🔒 1• (•%) | 🔒 +¥2•••••• (+••%) | 🔒 ¥8•••••• | 🔒 ¥5•••••• |
| Hot Tub | 🔒 1•• (•%) | 🔒 +¥1•••••• (+••%) | 🔒 ¥6•••••• | 🔒 ¥5•••••• |
| Heating | 🔒 1••• (••%) | 🔒 +¥1•••••• (+••%) | 🔒 ¥5•••••• | 🔒 ¥3•••••• |
| Parking | 🔒 8•• (••%) | 🔒 +¥1•••••• (+••%) | 🔒 ¥5•••••• | 🔒 ¥4•••••• |
| Internet | 🔒 1••• (••%) | 🔒 +¥7••••• (+••%) | 🔒 ¥5•••••• | 🔒 ¥4•••••• |
| Gym | 🔒 2• (•%) | 🔒 +¥1••••• (+•%) | 🔒 ¥5•••••• | 🔒 ¥5•••••• |
Nightly rate by day of week
Average nightly rate for each day of the week. Most markets see higher rates on weekends.
Occupancy rate by day of week
Shows booking patterns throughout the week. Helps understand demand cycles.
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
1 bedroom (3.6 nights)
Studio (3.2 nights)
3 bedrooms (3.2 nights)
4+ bedrooms (3.1 nights)
2 bedrooms (3.1 nights)
Cleaning fee by bedroom
4+ bedrooms (¥127)
3 bedrooms (¥95)
1 bedroom (¥57)
2 bedrooms (¥56)
Studio (¥49)
Professional host share
Professionally managed (84%)
Independent hosts (16%)
Over the 12 months ending September 2026, the Sapporo market averaged 1,886 active Airbnb and VRBO listings, up 55% from a year earlier and up 75% over two years.
An average Sapporo listing earns ¥5M/year. High-performing listings earn ¥10M, while low-performing listings earn ¥2M.
Average occupancy in Sapporo is 39%, producing RevPAR of ¥11K per available night.
4+ bedroom listings generate the highest average annual revenue in Sapporo, at ¥10M.
Rules vary across Sapporo. Sapporo: Moderate. Minpaku license required under national law, 180-day annual cap, fire/safety standards. Enforcement exists but many unlicensed operators continue, especially in tourist areas. Otaru: Moderate. Same national minpaku requirements, 180-day limit. Smaller market means less scrutiny than Sapporo, though authorities respond to complaints. Niseko: Lenient. National minpaku rules apply but enforcement minimal given heavy tourism dependence. Many operate informally or as pensions to avoid restrictions. Verify requirements for the property's jurisdiction.
The Sapporo Airbnb and VRBO market appears broadly balanced. Supply has grown 55% year-over-year, while RevPAR has increased 1%, showing no clear supply-demand imbalance.
RevPAR is highest in February and January; it is lowest in April and May.
The most common amenities are Internet (98%), Heating (95%), Air Conditioning (95%). The strongest positive revenue associations are Air Conditioning (+57%), Hot Tub (+39%), Heating (+36%).
Average daily rate in Sapporo is ¥30K, up 11% year-over-year. Rates peak in February and are lowest in September.
Guests in Sapporo book an average of 37 days in advance, down 10% from last year. Booking windows range from 34 days for 1-bedroom listings to 48 days for 4+ bedroom listings.
Booking demand is highest on Saturday and lowest on Tuesday. Nightly rates peak on Saturday and are lowest on Wednesday. Weekend occupancy is 38% higher than weekday occupancy.
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