Nagano
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Annual revenue (actual)
¥8m
12 mo avg
↑6%
from prior 12 mo
Occupancy rate
45%
12 mo avg
↓13%
from prior 12 mo
Avg daily rate
¥66,096
12 mo avg
↑30%
from prior 12 mo
Lead time
38 days
12 mo avg
↑1 days
from prior 12 mo
Revpar
¥16,887
12 mo avg
↑9%
from prior 12 mo
Methodology note: Figures reflect Nagano market data as of October 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Revenue per listing by bedroom
Annual revenue per listing, broken down by bedroom count. Compare which property sizes perform best.
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Tracks how the number of active listings changes over time. Rising supply with flat revenue may indicate saturation.
Performance metrics by bedroom
Breakdown of revenue, property values, yields, supply, and cleaning fees for each bedroom type.
Bedrooms
Annual Rev
Supply
Revenue boost by amenity
Shows how specific amenities impact revenue. Beware false correlation i.e. more expensive properties tend to have pools or views.
| Amenity | Listings With | Revenue Boost | Revenue With | Revenue Without |
|---|---|---|---|---|
| Sauna | — | +¥22,486,820 | — | — |
| EV Charger | 🔒 1• (•%) | 🔒 +¥2••••••• (+•••%) | 🔒 ¥3••••••• | 🔒 ¥1••••••• |
| Hot Tub | 🔒 2• (•%) | 🔒 +¥1••••••• (+•••%) | 🔒 ¥2••••••• | 🔒 ¥1••••••• |
| Ski | 🔒 3• (••%) | 🔒 +¥1••••••• (+•••%) | 🔒 ¥2••••••• | 🔒 ¥1••••••• |
| TV | 🔒 2•• (••%) | 🔒 +¥4•••••• (+••%) | 🔒 ¥1••••••• | 🔒 ¥8•••••• |
| Parking | 🔒 3•• (••%) | 🔒 +¥4•••••• (+••%) | 🔒 ¥1••••••• | 🔒 ¥8•••••• |
| Barbecue | 🔒 1•• (••%) | 🔒 +¥3•••••• (+••%) | 🔒 ¥1••••••• | 🔒 ¥1••••••• |
| Internet | 🔒 3•• (••%) | 🔒 +¥2•••••• (+••%) | 🔒 ¥1••••••• | 🔒 ¥9•••••• |
| Heating | 🔒 3•• (••%) | 🔒 +¥1•••••• (+••%) | 🔒 ¥1••••••• | 🔒 ¥1••••••• |
| Pets Allowed | 🔒 1•• (••%) | 🔒 +¥9••••• (+•%) | 🔒 ¥1••••••• | 🔒 ¥1••••••• |
Nightly rate by day of week
Average nightly rate for each day of the week. Most markets see higher rates on weekends.
Occupancy rate by day of week
Shows booking patterns throughout the week. Helps understand demand cycles.
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
2 bedrooms (3.9 nights)
Studio (3.7 nights)
4+ bedrooms (3.7 nights)
3 bedrooms (3.5 nights)
1 bedroom (2.8 nights)
Cleaning fee by bedroom
4+ bedrooms (¥75)
3 bedrooms (¥58)
2 bedrooms (¥29)
Studio (¥14)
1 bedroom (¥5)
Professional host share
Professionally managed (55%)
Independent hosts (45%)
Over the 12 months ending September 2026, the nagano market averaged 567 active Airbnb and VRBO listings, up 17% from a year earlier and up 35% over two years.
An average nagano listing earns ¥7M/year. High-performing listings earn ¥19M, while low-performing listings earn ¥3M.
Average occupancy in nagano is 36%, producing RevPAR of ¥15K per available night.
4+ bedroom listings generate the highest average annual revenue in nagano, at ¥12M.
Rules vary across nagano. Nagano: Moderate. Minpaku registration required under national law, fire safety standards, annual reporting. Standard enforcement through prefectural system. Hakuba: Lenient. National minpaku registration needed but widely accommodated for tourism. Many operate through management companies. Light enforcement given ski resort economy reliance. Nozawa Onsen: Lenient. Registration required but village tourism-dependent with established lodging culture. Enforcement minimal, many traditional minshuku converted to STRs operate freely. Verify requirements for the property's jurisdiction.
The nagano Airbnb and VRBO market appears broadly balanced. Supply has grown 17% year-over-year, while RevPAR has increased 23%, showing no clear supply-demand imbalance.
RevPAR is highest in February and January; it is lowest in June and October.
The most common amenities are Heating (97%), Internet (94%), Kitchen (92%). The strongest positive revenue associations are Sauna (+202%), Hot Tub (+152%), Ski In Out (+93%).
Average daily rate in nagano is ¥70K, up 21% year-over-year. Rates peak in February and are lowest in June.
Guests in nagano book an average of 37 days in advance, up 2% from last year. Booking windows range from 35 days for 4+ bedroom listings to 39 days for 2-bedroom listings.
Booking demand is highest on Saturday and lowest on Tuesday. Nightly rates peak on Friday and are lowest on Tuesday. Weekend occupancy is 14% higher than weekday occupancy.
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