Nagano
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Overview
Annual Rev
¥8.4m
12 mo avg
↑16%
from prior 12 mo
Occupancy rate
40%
12 mo avg
↓15%
from prior 12 mo
Avg daily rate
¥66,791
12 mo avg
↑46%
from prior 12 mo
Lead time
36 days
12 mo avg
↓2 days
from prior 12 mo
Revpar
¥16,671
12 mo avg
↑4%
from prior 12 mo
Methodology note: Figures reflect Nagano market data as of September 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Revenue per listing by bedroom
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Performance metrics by bedroom
Bedrooms
Annual Rev
Supply
Revenue boost by amenity
| Amenity | Listings With | Revenue Boost | Revenue With | Revenue Without |
|---|---|---|---|---|
| Sauna | — | +¥23,189,688 | — | — |
| EV Charger | 🔒 8 (•%) | 🔒 +¥1••••••• (+•••%) | 🔒 ¥2••••••• | 🔒 ¥1••••••• |
| Hot Tub | 🔒 2• (•%) | 🔒 +¥1••••••• (+•••%) | 🔒 ¥2••••••• | 🔒 ¥1••••••• |
| Ski | 🔒 2• (•%) | 🔒 +¥8•••••• (+••%) | 🔒 ¥1••••••• | 🔒 ¥1••••••• |
| Barbecue | 🔒 1•• (••%) | 🔒 +¥4•••••• (+••%) | 🔒 ¥1••••••• | 🔒 ¥9•••••• |
| Parking | 🔒 2•• (••%) | 🔒 +¥3•••••• (+••%) | 🔒 ¥1••••••• | 🔒 ¥8•••••• |
| TV | 🔒 2•• (••%) | 🔒 +¥3•••••• (+••%) | 🔒 ¥1••••••• | 🔒 ¥8•••••• |
| Pets Allowed | 🔒 1•• (••%) | 🔒 +¥2•••••• (+••%) | 🔒 ¥1••••••• | 🔒 ¥1••••••• |
| Heating | 🔒 2•• (••%) | 🔒 +¥1•••••• (+••%) | 🔒 ¥1••••••• | 🔒 ¥1••••••• |
| Lake Access | 🔒 5 (•%) | 🔒 +¥7••••• (+•%) | 🔒 ¥1••••••• | 🔒 ¥1••••••• |
Nightly rate by day of week
Occupancy rate by day of week
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
3 bedrooms (4.0 nights)
2 bedrooms (3.9 nights)
4+ bedrooms (3.7 nights)
1 bedroom (3.1 nights)
Cleaning fee by bedroom
4+ bedrooms (¥88)
3 bedrooms (¥63)
2 bedrooms (¥36)
1 bedroom (¥15)
Professional host share
Professionally managed (69%)
Independent hosts (31%)
Over the 12 months ending August 2026, the nagano market averaged 551 active Airbnb and VRBO listings, up 14% from a year earlier and up 31% over two years.
An average nagano listing earns ¥7M/year. High-performing listings earn ¥19M, while low-performing listings earn ¥3M.
Average occupancy in nagano is 36%, producing RevPAR of ¥15K per available night.
4+ bedroom listings generate the highest average annual revenue in nagano, at ¥12M.
Rules vary across nagano. Nagano: Moderate. Minpaku license required, notification to prefecture, safety standards. Standard enforcement through periodic checks. Hakuba: Moderate. Minpaku registration mandatory, fire safety compliance, English signage required. Growing enforcement as tourism expands, most operators compliant. Nozawa Onsen: Lenient. Minpaku notification required but traditional pension/lodge culture dominates. Light enforcement, many small operators informal arrangements. Verify requirements for the property's jurisdiction.
The nagano Airbnb and VRBO market appears broadly balanced. Supply has grown 14% year-over-year, while RevPAR has increased 18%, showing no clear supply-demand imbalance.
RevPAR is highest in February and January; it is lowest in September and June.
The most common amenities are Heating (96%), Internet (94%), Parking (92%). The strongest positive revenue associations are Sauna (+243%), Hot Tub (+156%), Ski In Out (+108%).
Average daily rate in nagano is ¥70K, up 21% year-over-year. Rates peak in February and are lowest in June.
Guests in nagano book an average of 37 days in advance, down 2% from last year. Booking windows range from 35 days for 4+ bedroom listings to 38 days for 2-bedroom listings.
Booking demand is highest on Saturday and lowest on Tuesday. Nightly rates peak on Friday and are lowest on Tuesday. Weekend occupancy is 13% higher than weekday occupancy.