Kutchan
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Annual revenue (actual)
¥10m
12 mo avg
↓27%
from prior 12 mo
Occupancy rate
38%
12 mo avg
↓21%
from prior 12 mo
Avg daily rate
¥78,201
12 mo avg
↑5%
from prior 12 mo
Lead time
34 days
12 mo avg
↑0 days
from prior 12 mo
Revpar
¥23,291
12 mo avg
↓7%
from prior 12 mo
Methodology note: Figures reflect Kutchan market data as of October 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Revenue per listing by bedroom
Annual revenue per listing, broken down by bedroom count. Compare which property sizes perform best.
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Tracks how the number of active listings changes over time. Rising supply with flat revenue may indicate saturation.
Performance metrics by bedroom
Breakdown of revenue, property values, yields, supply, and cleaning fees for each bedroom type.
Bedrooms
Annual Rev
Supply
Revenue boost by amenity
Shows how specific amenities impact revenue. Beware false correlation i.e. more expensive properties tend to have pools or views.
| Amenity | Listings With | Revenue Boost | Revenue With | Revenue Without |
|---|---|---|---|---|
| Sauna | — | +¥9,269,008 | — | — |
| Barbecue | 🔒 1• (•%) | 🔒 +¥5•••••• (+••%) | 🔒 ¥1••••••• | 🔒 ¥1••••••• |
| Hot Tub | 🔒 1• (•%) | 🔒 +¥4•••••• (+••%) | 🔒 ¥1••••••• | 🔒 ¥1••••••• |
| Internet | 🔒 1•• (••%) | 🔒 +¥4•••••• (+••%) | 🔒 ¥1••••••• | 🔒 ¥8•••••• |
| Parking | 🔒 1•• (••%) | 🔒 +¥2•••••• (+••%) | 🔒 ¥1••••••• | 🔒 ¥1••••••• |
Nightly rate by day of week
Average nightly rate for each day of the week. Most markets see higher rates on weekends.
Occupancy rate by day of week
Shows booking patterns throughout the week. Helps understand demand cycles.
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
2 bedrooms (4.8 nights)
1 bedroom (3.5 nights)
4+ bedrooms (3.3 nights)
Studio (3.1 nights)
3 bedrooms (2.8 nights)
Cleaning fee by bedroom
3 bedrooms (¥219)
4+ bedrooms (¥167)
2 bedrooms (¥132)
1 bedroom (¥42)
Studio (¥0)
Professional host share
Professionally managed (86%)
Independent hosts (14%)
Over the 12 months ending September 2026, the Kutchan market averaged 276 active Airbnb and VRBO listings, up 44% from a year earlier and up 51% over two years.
An average Kutchan listing earns ¥7M/year. High-performing listings earn ¥19M, while low-performing listings earn ¥5M.
Average occupancy in Kutchan is 36%, producing RevPAR of ¥17K per available night.
4+ bedroom listings generate the highest average annual revenue in Kutchan, at ¥10M.
Rules vary across Kutchan. Niseko: Moderate. Minpaku license required under national law, fire safety compliance, registration with tourism agency. Growing enforcement as market matures. Kutchan: Moderate. Same minpaku licensing as Niseko, local registration required, safety standards enforced. Moderate compliance checks in resort areas. Rusutsu: Lenient. Minpaku registration technically required but limited enforcement in resort zone. Many operate through management companies with looser oversight. Verify requirements for the property's jurisdiction.
The Kutchan Airbnb and VRBO market shows signs of oversaturation. Supply has grown 44% year-over-year, while RevPAR has decreased 6%, suggesting supply is outpacing demand.
RevPAR is highest in February and January; it is lowest in May and November.
The most common amenities are Washing Machine (99%), Kitchen (97%), Internet (97%). The strongest positive revenue associations are Internet (+47%), Bbq (+43%), Hot Tub (+34%).
Average daily rate in Kutchan is ¥68K, down 12% year-over-year. Rates peak in January and are lowest in May.
Guests in Kutchan book an average of 35 days in advance, up 3% from last year. Booking windows range from 31 days for 1-bedroom listings to 38 days for 4+ bedroom listings.
Booking demand is highest on Saturday and lowest on Friday. Nightly rates peak on Friday and are lowest on Tuesday.
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