Kutchan
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Overview
Annual Rev
¥10.5m
12 mo avg
↓24%
from prior 12 mo
Occupancy rate
40%
12 mo avg
↓19%
from prior 12 mo
Avg daily rate
¥78,524
12 mo avg
↑7%
from prior 12 mo
Lead time
33 days
12 mo avg
↓1 days
from prior 12 mo
Revpar
¥23,161
12 mo avg
↓20%
from prior 12 mo
Methodology note: Figures reflect Kutchan market data as of September 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Revenue per listing by bedroom
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Performance metrics by bedroom
Bedrooms
Annual Rev
Supply
Revenue boost by amenity
| Amenity | Listings With | Revenue Boost | Revenue With | Revenue Without |
|---|---|---|---|---|
| Barbecue | — | +¥5,495,301 | — | — |
| Hot Tub | 🔒 1• (•%) | 🔒 +¥2•••••• (+••%) | 🔒 ¥1••••••• | 🔒 ¥1••••••• |
| Internet | 🔒 8• (••%) | 🔒 +¥6••••• (+•%) | 🔒 ¥1••••••• | 🔒 ¥1••••••• |
Nightly rate by day of week
Occupancy rate by day of week
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
2 bedrooms (4.8 nights)
1 bedroom (3.4 nights)
4+ bedrooms (3.2 nights)
3 bedrooms (3.1 nights)
Cleaning fee by bedroom
3 bedrooms (¥238)
4+ bedrooms (¥203)
2 bedrooms (¥124)
1 bedroom (¥44)
Professional host share
Professionally managed (89%)
Independent hosts (11%)
Over the 12 months ending August 2026, the Kutchan market averaged 263 active Airbnb and VRBO listings, up 37% from a year earlier and up 44% over two years.
An average Kutchan listing earns ¥8M/year. High-performing listings earn ¥19M, while low-performing listings earn ¥5M.
Average occupancy in Kutchan is 37%, producing RevPAR of ¥17K per available night.
4+ bedroom listings generate the highest average annual revenue in Kutchan, at ¥11M.
Rules vary across Kutchan. Niseko: Moderate. Minpaku license required, fire safety compliance, 180-day cap for non-primary residences. Growing enforcement with inspections, though many operate informally. Kutchan: Moderate. Similar minpaku licensing, building standards required. Enforcement increasing but still developing infrastructure for monitoring. Rusutsu: Lenient. Basic minpaku registration, minimal local restrictions beyond national law. Light enforcement in resort-focused area, compliance varies widely. Verify requirements for the property's jurisdiction.
The Kutchan Airbnb and VRBO market shows signs of oversaturation. Supply has grown 37% year-over-year, while RevPAR has decreased 14%, suggesting supply is outpacing demand.
RevPAR is highest in February and January; it is lowest in May and November.
The most common amenities are Washing Machine (99%), Internet (99%), Kitchen (98%). The strongest positive revenue associations are Bbq (+41%), Hot Tub (+28%), Air Conditioning (+7%).
Average daily rate in Kutchan is ¥68K, down 15% year-over-year. Rates peak in January and are lowest in May.
Guests in Kutchan book an average of 34 days in advance, up 2% from last year. Booking windows range from 30 days for 1-bedroom listings to 38 days for 4+ bedroom listings.
Booking demand is highest on Saturday and lowest on Monday. Nightly rates peak on Friday and are lowest on Tuesday.