Kumamoto
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Overview
Annual Rev
¥2.4m
12 mo avg
↓11%
from prior 12 mo
Occupancy rate
40%
12 mo avg
↓17%
from prior 12 mo
Avg daily rate
¥14,623
12 mo avg
↑19%
from prior 12 mo
Lead time
34 days
12 mo avg
↓8 days
from prior 12 mo
Revpar
¥4,762
12 mo avg
↓22%
from prior 12 mo
Methodology note: Figures reflect Kumamoto market data as of September 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Revenue per listing by bedroom
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Performance metrics by bedroom
Bedrooms
Annual Rev
Supply
Revenue boost by amenity
| Amenity | Listings With | Revenue Boost | Revenue With | Revenue Without |
|---|---|---|---|---|
| Barbecue | — | +¥2,744,552 | — | — |
| Sauna | 🔒 5 (•%) | 🔒 +¥2•••••• (+••%) | 🔒 ¥5•••••• | 🔒 ¥3•••••• |
| Hot Tub | 🔒 9 (•%) | 🔒 +¥1•••••• (+••%) | 🔒 ¥5•••••• | 🔒 ¥3•••••• |
| Parking | 🔒 1•• (••%) | 🔒 +¥8••••• (+••%) | 🔒 ¥3•••••• | 🔒 ¥2•••••• |
| Heating | 🔒 1•• (••%) | 🔒 +¥7••••• (+••%) | 🔒 ¥3•••••• | 🔒 ¥2•••••• |
| TV | 🔒 1•• (••%) | 🔒 +¥2••••• (+••%) | 🔒 ¥3•••••• | 🔒 ¥2•••••• |
Nightly rate by day of week
Occupancy rate by day of week
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
1 bedroom (4.1 nights)
2 bedrooms (3.0 nights)
4+ bedrooms (2.2 nights)
3 bedrooms (2.2 nights)
Cleaning fee by bedroom
4+ bedrooms (¥69)
3 bedrooms (¥39)
2 bedrooms (¥28)
1 bedroom (¥21)
Professional host share
Professionally managed (85%)
Independent hosts (15%)
Over the 12 months ending August 2026, the Kumamoto market averaged 282 active Airbnb and VRBO listings, up 50% from a year earlier and up 81% over two years.
An average Kumamoto listing earns ¥3M/year. High-performing listings earn ¥5M, while low-performing listings earn ¥1000K.
Average occupancy in Kumamoto is 40%, producing RevPAR of ¥5K per available night.
4+ bedroom listings generate the highest average annual revenue in Kumamoto, at ¥4M.
Rules vary across Kumamoto. Kumamoto: Moderate. Minpaku registration required under national law, fire safety compliance, notification to prefecture. Standard enforcement of registration requirements. Aso: Moderate. National minpaku registration mandatory, local notification required, safety standards. Moderate enforcement in tourist areas. Tamana: Lenient. Basic minpaku registration needed, minimal local restrictions beyond national requirements. Light enforcement, limited monitoring. Verify requirements for the property's jurisdiction.
The Kumamoto Airbnb and VRBO market is becoming more competitive. Supply has grown 50% year-over-year, while RevPAR has decreased 1%, suggesting supply is outpacing demand.
RevPAR is highest in August and May; it is lowest in January and September.
The most common amenities are Air Conditioning (100%), Internet (100%), Washing Machine (93%). The strongest positive revenue associations are Heating (+67%), Washing Machine (+38%), Parking (+30%).
Average daily rate in Kumamoto is ¥18K, up 17% year-over-year. Rates peak in August and are lowest in September.
Guests in Kumamoto book an average of 36 days in advance, down 13% from last year. Booking windows range from 33 days for 1-bedroom listings to 41 days for 3-bedroom listings.
Booking demand is highest on Saturday and lowest on Wednesday. Nightly rates peak on Saturday and are lowest on Thursday. Weekend occupancy is 29% higher than weekday occupancy.