Kumamoto
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Annual revenue (actual)
¥2.7m
12 mo avg
↓4%
from prior 12 mo
Occupancy rate
48%
12 mo avg
↓12%
from prior 12 mo
Avg daily rate
¥15,010
12 mo avg
↑18%
from prior 12 mo
Lead time
33 days
12 mo avg
↓6 days
from prior 12 mo
Revpar
¥5,303
12 mo avg
↓4%
from prior 12 mo
Methodology note: Figures reflect Kumamoto market data as of October 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Revenue per listing by bedroom
Annual revenue per listing, broken down by bedroom count. Compare which property sizes perform best.
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Tracks how the number of active listings changes over time. Rising supply with flat revenue may indicate saturation.
Performance metrics by bedroom
Breakdown of revenue, property values, yields, supply, and cleaning fees for each bedroom type.
Bedrooms
Annual Rev
Supply
Revenue boost by amenity
Shows how specific amenities impact revenue. Beware false correlation i.e. more expensive properties tend to have pools or views.
| Amenity | Listings With | Revenue Boost | Revenue With | Revenue Without |
|---|---|---|---|---|
| Sauna | — | +¥3,813,340 | — | — |
| Barbecue | 🔒 1• (•%) | 🔒 +¥2•••••• (+••%) | 🔒 ¥5•••••• | 🔒 ¥3•••••• |
| Hot Tub | 🔒 1• (•%) | 🔒 +¥2•••••• (+••%) | 🔒 ¥5•••••• | 🔒 ¥3•••••• |
| Heating | 🔒 2•• (••%) | 🔒 +¥1•••••• (+••%) | 🔒 ¥3•••••• | 🔒 ¥2•••••• |
| Parking | 🔒 1•• (••%) | 🔒 +¥9••••• (+••%) | 🔒 ¥3•••••• | 🔒 ¥2•••••• |
Nightly rate by day of week
Average nightly rate for each day of the week. Most markets see higher rates on weekends.
Occupancy rate by day of week
Shows booking patterns throughout the week. Helps understand demand cycles.
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
1 bedroom (4.4 nights)
2 bedrooms (2.8 nights)
4+ bedrooms (2.6 nights)
3 bedrooms (2.2 nights)
Studio (1.8 nights)
Cleaning fee by bedroom
4+ bedrooms (¥69)
3 bedrooms (¥36)
Studio (¥32)
2 bedrooms (¥26)
1 bedroom (¥21)
Professional host share
Professionally managed (79%)
Independent hosts (21%)
Over the 12 months ending September 2026, the Kumamoto market averaged 295 active Airbnb and VRBO listings, up 56% from a year earlier and up 90% over two years.
An average Kumamoto listing earns ¥3M/year. High-performing listings earn ¥5M, while low-performing listings earn ¥1M.
Average occupancy in Kumamoto is 41%, producing RevPAR of ¥6K per available night.
4+ bedroom listings generate the highest average annual revenue in Kumamoto, at ¥4M.
Rules vary across Kumamoto. Kumamoto: Moderate. Registration required under Minpaku Law, fire safety compliance mandatory. Standard enforcement with periodic inspections. Aso: Moderate. Minpaku registration required, fire/safety standards apply. Limited enforcement due to rural location, some informal hosting occurs. Tamana: Lenient. Basic Minpaku registration needed, minimal local restrictions. Light enforcement, small market with limited monitoring of compliance. Verify requirements for the property's jurisdiction.
The Kumamoto Airbnb and VRBO market appears broadly balanced. Supply has grown 56% year-over-year, while RevPAR has increased 5%, showing no clear supply-demand imbalance.
RevPAR is highest in September and August; it is lowest in January and June.
The most common amenities are Air Conditioning (100%), Internet (100%), Washing Machine (93%). The strongest positive revenue associations are Heating (+52%), Parking (+35%), Washing Machine (+8%).
Average daily rate in Kumamoto is ¥18K, up 16% year-over-year. Rates peak in August and are lowest in October.
Guests in Kumamoto book an average of 36 days in advance, down 11% from last year. Booking windows range from 33 days for 1-bedroom listings to 42 days for 3-bedroom listings.
Booking demand is highest on Saturday and lowest on Wednesday. Nightly rates peak on Saturday and are lowest on Thursday. Weekend occupancy is 29% higher than weekday occupancy.
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