Hiroshima

As of May 2026, Hiroshima, Miyajima, Kure have 887 active Airbnb and VRBO listings. This represents a 2% increase from the previous year.

The average Airbnb or VRBO in Hiroshima generates ¥4M per year. High-performing properties earn ¥6M/year, while low-performing properties earn ¥2M/year. The wide revenue gap suggests that market returns are highly sensitive to property-specific execution rather than broad market trends, as revenue growth significantly outpaces the stagnant two-year supply expansion.

Airbnb and VRBO can be profitable in Hiroshima. Average annual revenue is ¥4M with 51% occupancy. High-performing properties earn up to ¥6M/year. With supply growth remaining nearly flat over two years, the current occupancy levels reflect a market where existing operators are capturing the majority of rising travel demand.

The average occupancy rate for Airbnbs and VRBOs in Hiroshima is 51%. This occupancy level, combined with an average nightly rate of ¥19K, results in a RevPAR (revenue per available room) of ¥8K per day.

4+ bedroom properties demonstrate the strongest performance in Hiroshima, with annual revenue of ¥7M. These properties balance operating costs and rental demand most effectively in the Hiroshima market. Property performance varies significantly by location, amenities, and management quality.

Short-term rental regulations vary by jurisdiction in the Hiroshima area. Hiroshima: Moderate. Registration under Minpaku Law required, 180-day annual cap, fire/safety standards. Enforcement exists but not aggressive. Miyajima (Hatsukaichi): Moderate. Minpaku registration mandatory, 180-day limit, strict zoning in historic areas. Tourism-focused so monitored but manageable compliance. Kure: Lenient. Minpaku registration required, 180-day cap applies. Limited tourist demand means minimal enforcement, hosts operate with basic compliance. Always verify current regulations with local authorities and obtain necessary permits before operating a short-term rental.

The Hiroshima Airbnb and VRBO market is currently showing strong demand growth conditions. Supply has grown 2% year-over-year, while RevPAR has increased 11%. This indicates healthy demand growth outpacing supply. This divergence signals a tightening market environment where demand is scaling faster than new inventory can enter the space.

Launch around January, 2-3 months before peak spring season (April peaks). This pre-peak timing lets you build reviews when competition is 61% lower than peak months. Avoid launching during peak season when established listings dominate, or slow months (February-January) when gaining traction is harder.

The most common amenities in Hiroshima listings include: Air Conditioning (100%), Washing Machine (95%), Tv (94%), Kitchen (94%), Heating (92%). Amenities that boost revenue the most include Heating, with Heating properties earning approximately 39% more (¥4M/year vs ¥3M/year).

Monthly estimated revenue per listing in Hiroshima over the last 12 months: May: ¥258K, June: ¥154K, July: ¥201K, August: ¥284K, September: ¥216K, October: ¥314K, November: ¥308K, December: ¥217K, January: ¥126K, February: ¥146K, March: ¥274K, April: ¥320K. These figures are based on RevPAR (revenue per available room) multiplied by the number of days in each month.

The overall average nightly rate in Hiroshima is ¥19K, up 12% year-over-year. By property size: 1-bedroom properties average ¥16K/night, 2-bedroom properties average ¥25K/night, 3-bedroom properties average ¥27K/night, 4+ bedroom properties average ¥44K/night. Rates peak in April and are lowest in June.

Guests in Hiroshima book an average of 39 days in advance, down 9% from last year. By property size: 1-bedroom: 39 days, 2-bedroom: 43 days, 3-bedroom: 42 days, 4+ bedroom: 53 days. Larger properties tend to have longer booking windows as guests plan group trips further ahead.

Over the past year, the Hiroshima Airbnb and VRBO market has seen the following changes: supply grew 2%, revenue per listing increased 11%, occupancy rose 2%, average nightly rates increased 12%, and lead time decreased 9%. These metrics highlight a compression in booking windows and higher pricing power for hosts amid resilient demand.

In Hiroshima, Saturday sees the highest booking demand while Monday has the lowest. Nightly rates peak on Saturday and are lowest on Thursday. Weekends show 31% higher occupancy than weekdays.