Hakone
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Overview
Annual Rev
¥7.6m
12 mo avg
↓17%
from prior 12 mo
Occupancy rate
40%
12 mo avg
↓15%
from prior 12 mo
Avg daily rate
¥52,886
12 mo avg
↑9%
from prior 12 mo
Lead time
39 days
12 mo avg
↓11 days
from prior 12 mo
Revpar
¥14,407
12 mo avg
↓37%
from prior 12 mo
Methodology note: Figures reflect Hakone market data as of September 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Revenue per listing by bedroom
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Performance metrics by bedroom
Bedrooms
Annual Rev
Supply
Revenue boost by amenity
| Amenity | Listings With | Revenue Boost | Revenue With | Revenue Without |
|---|---|---|---|---|
| Hot Tub | — | +¥8,590,802 | — | — |
| Sauna | 🔒 2• (•%) | 🔒 +¥8•••••• (+•••%) | 🔒 ¥1••••••• | 🔒 ¥8•••••• |
| EV Charger | 🔒 6 (•%) | 🔒 +¥3•••••• (+••%) | 🔒 ¥1••••••• | 🔒 ¥8•••••• |
| Barbecue | 🔒 7• (••%) | 🔒 +¥2•••••• (+••%) | 🔒 ¥1••••••• | 🔒 ¥8•••••• |
| TV | 🔒 2•• (••%) | 🔒 +¥1•••••• (+••%) | 🔒 ¥9•••••• | 🔒 ¥7•••••• |
| Heating | 🔒 2•• (••%) | 🔒 +¥1•••••• (+••%) | 🔒 ¥9•••••• | 🔒 ¥8•••••• |
| Pets Allowed | 🔒 9• (••%) | 🔒 +¥9••••• (+••%) | 🔒 ¥9•••••• | 🔒 ¥8•••••• |
Nightly rate by day of week
Occupancy rate by day of week
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
2 bedrooms (2.2 nights)
3 bedrooms (2.1 nights)
1 bedroom (1.9 nights)
4+ bedrooms (1.9 nights)
Cleaning fee by bedroom
4+ bedrooms (¥92)
3 bedrooms (¥76)
2 bedrooms (¥61)
1 bedroom (¥48)
Professional host share
Professionally managed (68%)
Independent hosts (32%)
Over the 12 months ending August 2026, the Hakone market averaged 498 active Airbnb and VRBO listings, up 25% from a year earlier and up 51% over two years.
An average Hakone listing earns ¥5M/year. High-performing listings earn ¥16M, while low-performing listings earn ¥2M.
Average occupancy in Hakone is 34%, producing RevPAR of ¥11K per available night.
4+ bedroom listings generate the highest average annual revenue in Hakone, at ¥7M.
Rules vary across Hakone. Hakone: Moderate. Minpaku registration required, 180-day annual cap, fire/safety standards. Enforcement present but tourism-dependent area sees practical flexibility. Odawara: Moderate. Standard minpaku license, 180-day limit, safety inspections mandatory. Moderate enforcement, some unlicensed operations exist. Atami: Lenient. Basic minpaku registration, 180-day cap exists but loosely monitored. Light enforcement due to tourism focus, many operate informally. Verify requirements for the property's jurisdiction.
The Hakone Airbnb and VRBO market shows signs of oversaturation. Supply has grown 25% year-over-year, while RevPAR has decreased 9%, suggesting supply is outpacing demand.
RevPAR is highest in August and May; it is lowest in January and June.
The most common amenities are Air Conditioning (99%), Internet (94%), Heating (91%). The strongest positive revenue associations are Heating (+106%), Sauna (+103%), Hot Tub (+82%).
Average daily rate in Hakone is ¥49K, up 7% year-over-year. Rates peak in December and are lowest in June.
Guests in Hakone book an average of 36 days in advance, down 17% from last year. Booking windows range from 33 days for 1-bedroom listings to 39 days for 3-bedroom listings.
Booking demand is highest on Saturday and lowest on Thursday. Nightly rates peak on Friday and are lowest on Sunday. Weekend occupancy is 29% higher than weekday occupancy.