Hakone
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Overview
Annual Rev
¥9.2m
12 mo avg
↓20%
from prior 12 mo
Occupancy rate
🔒 4•%
12 mo avg
••.•%
from prior 12 mo
Avg daily rate
🔒 ¥5••••
12 mo avg
••.•%
from prior 12 mo
Lead time
40 days
12 mo avg
↓10 days
from prior 12 mo
Revpar
¥14,069
12 mo avg
↓43%
from prior 12 mo
Methodology note: Figures reflect Hakone market data as of May 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Revenue per listing by bedroom
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Performance metrics by bedroom
Bedrooms
Annual Rev
Supply
Revenue boost by amenity
| Amenity | Listings With | Revenue Boost | Revenue With | Revenue Without |
|---|---|---|---|---|
| Hot Tub | 34 (11%) | +¥8,320,725 (+106%) | ¥16,160,900 | ¥7,840,175 |
| 🔒 Amenity | 🔒 5• (••%) | 🔒 +$5••• (+••%) | 🔒 $7•••• | 🔒 $7•••• |
| 🔒 Amenity | 🔒 5• (••%) | 🔒 +$5••• (+••%) | 🔒 $7•••• | 🔒 $7•••• |
| 🔒 Amenity | 🔒 5• (••%) | 🔒 +$5••• (+••%) | 🔒 $7•••• | 🔒 $7•••• |
| 🔒 Amenity | 🔒 5• (••%) | 🔒 +$5••• (+••%) | 🔒 $7•••• | 🔒 $7•••• |
| 🔒 Amenity | 🔒 5• (••%) | 🔒 +$5••• (+••%) | 🔒 $7•••• | 🔒 $7•••• |
| 🔒 Amenity | 🔒 5• (••%) | 🔒 +$5••• (+••%) | 🔒 $7•••• | 🔒 $7•••• |
Nightly rate by day of week
Occupancy rate by day of week
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
2 bedrooms (2.2 nights)
3 bedrooms (2.1 nights)
1 bedroom (1.9 nights)
4+ bedrooms (1.9 nights)
Studio (1.9 nights)
Cleaning fee by bedroom
4+ bedrooms (¥91)
3 bedrooms (¥75)
2 bedrooms (¥61)
Studio (¥53)
1 bedroom (¥48)
Professional host share
Professionally managed (75%)
Independent hosts (25%)
As of May 2026, Hakone, Odawara, Atami have 435 active Airbnb and VRBO listings. This represents a 5% increase from the previous year.
The average Airbnb or VRBO in Hakone generates ¥5M per year. High-performing properties earn ¥17M/year, while low-performing properties earn ¥2M/year. The massive revenue gap highlights significant market bifurcation, where a small subset of listings captures outsized demand despite broader year-over-year revenue declines.
Airbnb and VRBO can be profitable in Hakone. Average annual revenue is ¥5M with 36% occupancy. High-performing properties earn up to ¥17M/year. This occupancy rate suggests that market saturation is limiting average returns, forcing a reliance on premium positioning to sustain profitability.
The average occupancy rate for Airbnbs and VRBOs in Hakone is 36%. This occupancy level, combined with an average nightly rate of ¥48K, results in a RevPAR (revenue per available room) of ¥10K per day.
4+ bedroom properties demonstrate the strongest performance in Hakone, with annual revenue of ¥7M. These properties balance operating costs and rental demand most effectively in the Hakone market. Property performance varies significantly by location, amenities, and management quality.
Short-term rental regulations vary by jurisdiction in the Hakone area. Hakone: Moderate. Minpaku license required, 180-day annual cap, residential zone restrictions. Enforcement present but tourism-dependent area sees compliance vary by district. Odawara: Moderate. Minpaku registration mandatory, 180-day limit, fire/safety standards. Moderate enforcement, some unlicensed operations exist. Atami: Lenient. Minpaku license required but resort city encourages tourism. 180-day rule loosely enforced, many operate year-round given hotel shortage. Always verify current regulations with local authorities and obtain necessary permits before operating a short-term rental.
The Hakone Airbnb and VRBO market is currently showing balanced conditions. Supply has grown 5% year-over-year, while RevPAR has decreased 23%. This indicates balanced supply-demand dynamics. This divergence implies that while inventory growth remains modest, pricing power is compressing as market competition intensifies.
Launch around May, 2-3 months before peak spring season (August peaks). This pre-peak timing lets you build reviews when competition is -122% lower than peak months. Avoid launching during peak season when established listings dominate, or slow months (September-January) when gaining traction is harder.
The most common amenities in Hakone listings include: Air Conditioning (99%), Washing Machine (90%), Kitchen (85%), Heating (83%), Tv (79%). Amenities that boost revenue the most include Hot Tub, Sauna, Bbq, with Hot Tub properties earning approximately 108% more (¥18M/year vs ¥8M/year).
Monthly estimated revenue per listing in Hakone over the last 12 months: May: ¥348K, June: ¥228K, July: ¥289K, August: ¥405K, September: ¥241K, October: ¥307K, November: ¥358K, December: ¥397K, January: ¥228K, February: ¥230K, March: ¥393K, April: ¥379K. These figures are based on RevPAR (revenue per available room) multiplied by the number of days in each month.
The overall average nightly rate in Hakone is ¥48K, up 2% year-over-year. By property size: 1-bedroom properties average ¥34K/night, 2-bedroom properties average ¥49K/night, 3-bedroom properties average ¥52K/night, 4+ bedroom properties average ¥76K/night. Rates peak in December and are lowest in June.
Guests in Hakone book an average of 36 days in advance, down 21% from last year. By property size: 1-bedroom: 34 days, 2-bedroom: 36 days, 3-bedroom: 38 days, 4+ bedroom: 38 days. Larger properties tend to have longer booking windows as guests plan group trips further ahead.
Over the past year, the Hakone Airbnb and VRBO market has seen the following changes: supply grew 5%, revenue per listing decreased 23%, occupancy fell 22%, average nightly rates increased 2%, and lead time decreased 21%. These metrics reflect a shift toward shorter booking windows and reduced utilization, suggesting travelers are increasingly price-sensitive.
In Hakone, Saturday sees the highest booking demand while Thursday has the lowest. Nightly rates peak on Friday and are lowest on Sunday. Weekends show 31% higher occupancy than weekdays.