Hakodate

As of May 2026, Hakodate, Onuma, Matsumae have 146 active Airbnb and VRBO listings. This represents a 13% increase from the previous year.

The average Airbnb or VRBO in Hakodate generates ¥3M per year. High-performing properties earn ¥12M/year, while low-performing properties earn ¥874K/year. This wide revenue variance suggests that market success is heavily skewed toward a small segment of properties capable of capturing premium demand despite a 16% decline in total revenue.

Airbnb and VRBO can be profitable in Hakodate. Average annual revenue is ¥3M with 29% occupancy. High-performing properties earn up to ¥12M/year. The delta between average and high-tier performance highlights a market where top-performing units significantly outperform the 29% occupancy benchmark, suggesting uneven distribution of guest preference.

The average occupancy rate for Airbnbs and VRBOs in Hakodate is 29%. This occupancy level, combined with an average nightly rate of ¥26K, results in a RevPAR (revenue per available room) of ¥5K per day.

3-bedroom properties demonstrate the strongest performance in Hakodate, with annual revenue of ¥6M. These properties balance operating costs and rental demand most effectively in the Hakodate market. Property performance varies significantly by location, amenities, and management quality.

Short-term rental regulations vary by jurisdiction in the Hakodate area. I don't have reliable data on the specific short-term rental regulations and enforcement realities for Hakodate, Onuma, and Matsumae. These smaller Japanese cities fall under Japan's 2018 Minpaku Law requiring registration and limiting rentals to 180 days annually, but local enforcement varies significantly by municipality. Without verified information on each city's specific rules, permit processes, and actual enforcement practices, I recommend contacting each city's tourism or housing department directly for current requirements. Always verify current regulations with local authorities and obtain necessary permits before operating a short-term rental.

The Hakodate Airbnb and VRBO market is currently showing increasingly competitive conditions. Supply has grown 13% year-over-year, while RevPAR has decreased 16%. This indicates growing competition requiring strong operations. The diverging trends of rising supply and falling revenue signal a market saturation phase where operators face downward pressure on individual unit profitability.

Launch around May, 2-3 months before peak summer season (August peaks). This pre-peak timing lets you build reviews when competition is -5% lower than peak months. Avoid launching during peak season when established listings dominate, or slow months (March-October) when gaining traction is harder.

The most common amenities in Hakodate listings include: Kitchen (95%), Air Conditioning (94%), Heating (91%), Tv (89%), Washing Machine (84%). Amenities that boost revenue the most include Air Conditioning, Bicycles, Gym, with Air Conditioning properties earning approximately 298% more (¥5M/year vs ¥1M/year).

Monthly estimated revenue per listing in Hakodate over the last 12 months: May: ¥152K, June: ¥154K, July: ¥197K, August: ¥223K, September: ¥143K, October: ¥130K, November: ¥129K, December: ¥173K, January: ¥166K, February: ¥139K, March: ¥145K, April: ¥197K. These figures are based on RevPAR (revenue per available room) multiplied by the number of days in each month.

The overall average nightly rate in Hakodate is ¥26K, up 21% year-over-year. By property size: 1-bedroom properties average ¥18K/night, 2-bedroom properties average ¥18K/night, 3-bedroom properties average ¥54K/night, 4+ bedroom properties average ¥30K/night. Rates peak in January and are lowest in October.

Guests in Hakodate book an average of 40 days in advance, down 10% from last year. By property size: 1-bedroom: 36 days, 2-bedroom: 42 days, 3-bedroom: 43 days, 4+ bedroom: 43 days. Larger properties tend to have longer booking windows as guests plan group trips further ahead.

Over the past year, the Hakodate Airbnb and VRBO market has seen the following changes: supply grew 13%, revenue per listing decreased 16%, occupancy fell 27%, average nightly rates increased 21%, and lead time decreased 10%. These metrics depict a market adjusting to higher pricing with lower volume, reflecting a shift toward shorter booking windows and more cautious consumer spending.

In Hakodate, Saturday sees the highest booking demand while Tuesday has the lowest. Nightly rates peak on Friday and are lowest on Wednesday. Weekends show 30% higher occupancy than weekdays.