Futtsu
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Overview
Annual Rev
¥6.9m
12 mo avg
↓31%
from prior 12 mo
Occupancy rate
40%
12 mo avg
↓16%
from prior 12 mo
Avg daily rate
¥59,402
12 mo avg
↓5%
from prior 12 mo
Lead time
23 days
12 mo avg
↓4 days
from prior 12 mo
Revpar
¥12,132
12 mo avg
↓55%
from prior 12 mo
Methodology note: Figures reflect Futtsu market data as of September 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Revenue per listing by bedroom
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Performance metrics by bedroom
Bedrooms
Annual Rev
Supply
Revenue boost by amenity
| Amenity | Listings With | Revenue Boost | Revenue With | Revenue Without |
|---|---|---|---|---|
| Pool | — | +¥16,136,557 | — | — |
| Hot Tub | 🔒 1• (••%) | 🔒 +¥1••••••• (+•••%) | 🔒 ¥2••••••• | 🔒 ¥8•••••• |
| Parking | 🔒 6• (••%) | 🔒 +¥8•••••• (+•••%) | 🔒 ¥1••••••• | 🔒 ¥3•••••• |
| Barbecue | 🔒 3• (••%) | 🔒 +¥4•••••• (+••%) | 🔒 ¥1••••••• | 🔒 ¥8•••••• |
| Sauna | 🔒 1• (••%) | 🔒 +¥1•••••• (+••%) | 🔒 ¥1••••••• | 🔒 ¥1••••••• |
Nightly rate by day of week
Occupancy rate by day of week
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
1 bedroom (2.5 nights)
2 bedrooms (2.0 nights)
3 bedrooms (2.0 nights)
4+ bedrooms (1.6 nights)
Cleaning fee by bedroom
4+ bedrooms (¥219)
3 bedrooms (¥75)
1 bedroom (¥43)
2 bedrooms (¥25)
Professional host share
Independent hosts (59%)
Professionally managed (41%)
Over the 12 months ending August 2026, the Futtsu market averaged 196 active Airbnb and VRBO listings, up 39% from a year earlier and up 137% over two years.
An average Futtsu listing earns ¥4M/year. High-performing listings earn ¥16M, while low-performing listings earn ¥2M.
Average occupancy in Futtsu is 26%, producing RevPAR of ¥8K per available night.
4+ bedroom listings generate the highest average annual revenue in Futtsu, at ¥7M.
Rules vary across Futtsu. Tokyo: Moderate. Registration required under Minpaku Law, 180-day annual cap, fire/safety standards. Enforcement increasing but many hosts operate via hotels/ryokan licenses to bypass limits. Yokohama: Moderate. Same national Minpaku rules apply, 180-day cap, registration mandatory. Enforcement moderate, some unlicensed operations persist. Kamakura: Moderate. Minpaku registration required, 180-day limit, residential area restrictions. Limited enforcement capacity in practice. Chiba: Moderate. National Minpaku framework, 180-day cap, registration needed. Enforcement lighter than Tokyo, compliance varies. Verify requirements for the property's jurisdiction.
The Futtsu Airbnb and VRBO market shows signs of oversaturation. Supply has grown 39% year-over-year, while RevPAR has decreased 12%, suggesting supply is outpacing demand.
RevPAR is highest in August and July; it is lowest in October and January.
The most common amenities are Air Conditioning (100%), Parking (97%), Kitchen (97%). The strongest positive revenue associations are Pool (+156%), Hot Tub (+125%), Washing Machine (+57%).
Average daily rate in Futtsu is ¥54K, down 8% year-over-year. Rates peak in August and are lowest in October.
Guests in Futtsu book an average of 25 days in advance, down 20% from last year. Booking windows range from 24 days for 2-bedroom listings to 28 days for 4+ bedroom listings.
Booking demand is highest on Saturday and lowest on Thursday. Nightly rates peak on Friday and are lowest on Sunday. Weekend occupancy is 41% higher than weekday occupancy.