Fukui & Ishikawa Prefecture
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Overview
Annual Rev
¥4.7m
12 mo avg
↑2%
from prior 12 mo
Occupancy rate
🔒 5•%
12 mo avg
••.•%
from prior 12 mo
Avg daily rate
🔒 ¥2••••
12 mo avg
••.•%
from prior 12 mo
Lead time
40 days
12 mo avg
↓1 days
from prior 12 mo
Revpar
¥8,385
12 mo avg
↓17%
from prior 12 mo
Methodology note: Figures reflect Fukui & Ishikawa Prefecture market data as of May 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Revenue per listing by bedroom
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Performance metrics by bedroom
Bedrooms
Annual Rev
Supply
Revenue boost by amenity
| Amenity | Listings With | Revenue Boost | Revenue With | Revenue Without |
|---|---|---|---|---|
| Bicycles | 10 (3%) | +¥2,186,255 (+43%) | ¥7,305,227 | ¥5,118,973 |
| 🔒 Amenity | 🔒 5• (••%) | 🔒 +$5••• (+••%) | 🔒 $7•••• | 🔒 $7•••• |
| 🔒 Amenity | 🔒 5• (••%) | 🔒 +$5••• (+••%) | 🔒 $7•••• | 🔒 $7•••• |
| 🔒 Amenity | 🔒 5• (••%) | 🔒 +$5••• (+••%) | 🔒 $7•••• | 🔒 $7•••• |
| 🔒 Amenity | 🔒 5• (••%) | 🔒 +$5••• (+••%) | 🔒 $7•••• | 🔒 $7•••• |
| 🔒 Amenity | 🔒 5• (••%) | 🔒 +$5••• (+••%) | 🔒 $7•••• | 🔒 $7•••• |
| 🔒 Amenity | 🔒 5• (••%) | 🔒 +$5••• (+••%) | 🔒 $7•••• | 🔒 $7•••• |
Nightly rate by day of week
Occupancy rate by day of week
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
4+ bedrooms (2.5 nights)
1 bedroom (2.4 nights)
3 bedrooms (2.4 nights)
2 bedrooms (2.3 nights)
Studio (2.3 nights)
Cleaning fee by bedroom
3 bedrooms (¥53)
4+ bedrooms (¥51)
2 bedrooms (¥46)
1 bedroom (¥27)
Studio (¥17)
Professional host share
Professionally managed (82%)
Independent hosts (18%)
As of May 2026, Kanazawa, Fukui, Kaga, Noto have 427 active Airbnb and VRBO listings. This represents a 4% increase from the previous year.
The average Airbnb or VRBO in Fukui & Ishikawa Prefecture generates ¥3M per year. High-performing properties earn ¥7M/year, while low-performing properties earn ¥1M/year. This significant performance spread suggests that revenue is driven heavily by specific listing attributes rather than broad market demand, as the majority of units struggle to capture the higher earnings seen by top performers.
Airbnb and VRBO can be profitable in Fukui & Ishikawa Prefecture. Average annual revenue is ¥3M with 41% occupancy. High-performing properties earn up to ¥7M/year. The delta between average and high-performing revenue indicates that while baseline profitability is achievable, capturing the top tier of earnings requires tapping into a specific segment of demand that remains under-served.
The average occupancy rate for Airbnbs and VRBOs in Fukui & Ishikawa Prefecture is 41%. This occupancy level, combined with an average nightly rate of ¥23K, results in a RevPAR (revenue per available room) of ¥6K per day.
4+ bedroom properties demonstrate the strongest performance in Fukui & Ishikawa Prefecture, with annual revenue of ¥6M. These properties balance operating costs and rental demand most effectively in the Fukui & Ishikawa Prefecture market. Property performance varies significantly by location, amenities, and management quality.
Short-term rental regulations vary by jurisdiction in the Fukui & Ishikawa Prefecture area. Kanazawa: Moderate. Minpaku registration required under national law, fire safety standards. Standard enforcement through prefectural system. Fukui: Moderate. National minpaku license mandatory, 180-day annual cap, safety inspections. Moderate enforcement via prefecture. Kaga: Moderate. Minpaku registration required, onsen resort area has additional local oversight. Standard enforcement. Noto: Lenient. Basic minpaku registration needed, rural area with minimal restrictions. Light enforcement due to depopulation concerns. Always verify current regulations with local authorities and obtain necessary permits before operating a short-term rental.
The Fukui & Ishikawa Prefecture Airbnb and VRBO market is currently showing balanced conditions. Supply has grown 4% year-over-year, while RevPAR has decreased 13%. This indicates balanced supply-demand dynamics. The contraction in revenue amidst rising inventory suggests that the market is normalizing, as recent growth in supply has outpaced current traveler appetite.
Launch around January, 2-3 months before peak spring season (April peaks). This pre-peak timing lets you build reviews when competition is 28% lower than peak months. Avoid launching during peak season when established listings dominate, or slow months (July-January) when gaining traction is harder.
The most common amenities in Fukui & Ishikawa Prefecture listings include: Air Conditioning (99%), Washing Machine (88%), Tv (83%), Kitchen (78%), Heating (76%). Amenities that boost revenue the most include Washing Machine, Pets Allowed, Heating, with Washing Machine properties earning approximately 27% more (¥5M/year vs ¥4M/year).
Monthly estimated revenue per listing in Fukui & Ishikawa Prefecture over the last 12 months: May: ¥160K, June: ¥128K, July: ¥138K, August: ¥180K, September: ¥175K, October: ¥182K, November: ¥228K, December: ¥200K, January: ¥124K, February: ¥142K, March: ¥244K, April: ¥250K. These figures are based on RevPAR (revenue per available room) multiplied by the number of days in each month.
The overall average nightly rate in Fukui & Ishikawa Prefecture is ¥23K, up 8% year-over-year. By property size: 1-bedroom properties average ¥18K/night, 2-bedroom properties average ¥25K/night, 3-bedroom properties average ¥34K/night, 4+ bedroom properties average ¥44K/night. Rates peak in March and are lowest in June.
Guests in Fukui & Ishikawa Prefecture book an average of 37 days in advance, down 14% from last year. By property size: 1-bedroom: 33 days, 2-bedroom: 42 days, 3-bedroom: 41 days, 4+ bedroom: 43 days. Larger properties tend to have longer booking windows as guests plan group trips further ahead.
Over the past year, the Fukui & Ishikawa Prefecture Airbnb and VRBO market has seen the following changes: supply grew 4%, revenue per listing decreased 13%, occupancy fell 18%, average nightly rates increased 8%, and lead time decreased 14%. These figures signal a shift toward shorter booking windows and lower utilization, suggesting that operators are testing higher price points despite weakening occupancy.
In Fukui & Ishikawa Prefecture, Saturday sees the highest booking demand while Monday has the lowest. Nightly rates peak on Friday and are lowest on Sunday. Weekends show 28% higher occupancy than weekdays.