West Jamaica
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Overview
Annual Rev
JMD5.3m
12 mo avg
↓5%
from prior 12 mo
Occupancy rate
30%
12 mo avg
↓3%
from prior 12 mo
Avg daily rate
JMD35,754
12 mo avg
↑4%
from prior 12 mo
Lead time
28 days
12 mo avg
↓11 days
from prior 12 mo
Revpar
JMD10,865
12 mo avg
↓16%
from prior 12 mo
Methodology note: Figures reflect West Jamaica market data as of September 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Revenue per listing by bedroom
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Performance metrics by bedroom
Bedrooms
Annual Rev
Supply
Revenue boost by amenity
| Amenity | Listings With | Revenue Boost | Revenue With | Revenue Without |
|---|---|---|---|---|
| Sauna | — | +$16,946,333 | — | — |
| Hot Tub | 🔒 1•• (•%) | 🔒 +$9•••••• (+•••%) | 🔒 $1••••••• | 🔒 $6•••••• |
| Pool | 🔒 1••• (••%) | 🔒 +$5•••••• (+•••%) | 🔒 $9•••••• | 🔒 $4•••••• |
| Barbecue | 🔒 4•• (••%) | 🔒 +$2•••••• (+••%) | 🔒 $9•••••• | 🔒 $6•••••• |
Nightly rate by day of week
Occupancy rate by day of week
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
1 bedroom (9.0 nights)
2 bedrooms (8.0 nights)
4+ bedrooms (6.2 nights)
3 bedrooms (6.1 nights)
Cleaning fee by bedroom
4+ bedrooms (JMD 121)
3 bedrooms (JMD 78)
1 bedroom (JMD 63)
2 bedrooms (JMD 56)
Professional host share
Professionally managed (65%)
Independent hosts (35%)
Over the 12 months ending August 2026, the West Jamaica market averaged 6,637 active Airbnb and VRBO listings, down 1% from a year earlier and up 22% over two years.
An average West Jamaica listing earns $3.2M/year. High-performing listings earn $16.4M, while low-performing listings earn $1.1M.
Average occupancy in West Jamaica is 22%, producing RevPAR of $7K per available night.
4+ bedroom listings generate the highest average annual revenue in West Jamaica, at $9.7M.
Rules vary across West Jamaica. I don't have reliable current data on short-term rental regulations or enforcement reality for Negril, Montego Bay, and Lucea in Jamaica. Jamaica's STR framework is evolving, with national tourism licensing through TPDCo, but local enforcement varies significantly and isn't well-documented publicly. Without verified information on actual enforcement practices versus written rules, I cannot accurately classify these cities. I recommend contacting the Tourism Product Development Company (TPDCo) or local parish councils directly for current requirements and enforcement realities. Verify requirements for the property's jurisdiction.
The West Jamaica Airbnb and VRBO market appears broadly balanced. Supply has declined 1% year-over-year, while RevPAR has decreased 3%, showing no clear supply-demand imbalance.
RevPAR is highest in July and August; it is lowest in September and October.
The most common amenities are Internet (97%), TV (97%), Air Conditioning (97%). The strongest positive revenue associations are Bbq (+141%), Pool (+119%), Air Conditioning (+96%).
Average daily rate in West Jamaica is $43K, up 4% year-over-year. Rates peak in November and are lowest in August.
Guests in West Jamaica book an average of 27 days in advance, down 17% from last year. Booking windows range from 24 days for 1-bedroom listings to 40 days for 4+ bedroom listings.
Booking demand is highest on Saturday and lowest on Tuesday. Nightly rates peak on Friday and are lowest on Tuesday. Weekend occupancy is 17% higher than weekday occupancy.