West Jamaica

As of May 2026, Negril, Montego Bay, Lucea have 6,536 active Airbnb and VRBO listings. This represents a 4% decrease from the previous year.

The average Airbnb or VRBO in West Jamaica generates $2.9M per year. High-performing properties earn $15.7M/year, while low-performing properties earn $992K/year. The massive revenue disparity indicates that market winners capture a disproportionate share of demand, likely driven by significant differentiation in property appeal rather than standard market averages.

Airbnb and VRBO can be profitable in West Jamaica. Average annual revenue is $2.9M with 20% occupancy. High-performing properties earn up to $15.7M/year. This wide earnings gap suggests that profitability is highly sensitive to listing-specific performance metrics, as the 20% occupancy rate leaves substantial room for revenue optimization among top-tier assets.

The average occupancy rate for Airbnbs and VRBOs in West Jamaica is 20%. This occupancy level, combined with an average nightly rate of $43K, results in a RevPAR (revenue per available room) of $6K per day.

4+ bedroom properties demonstrate the strongest performance in West Jamaica, with annual revenue of $9.0M. These properties balance operating costs and rental demand most effectively in the West Jamaica market. Property performance varies significantly by location, amenities, and management quality.

Short-term rental regulations vary by jurisdiction in the West Jamaica area. I don't have reliable current data on short-term rental regulations or enforcement reality for Negril, Montego Bay, and Lucea in Jamaica. Jamaica's national tourism framework exists, but municipal-level STR rules and actual enforcement practices in these specific cities aren't well-documented in available sources. Always verify current regulations with local authorities and obtain necessary permits before operating a short-term rental.

The West Jamaica Airbnb and VRBO market is currently showing balanced conditions. Supply has declined 4% year-over-year, while RevPAR has decreased 25%. This indicates balanced supply-demand dynamics. The simultaneous drop in supply and revenue suggests that demand contraction is outpacing the market's ability to prune inventory, keeping competitive pressure elevated despite fewer active listings.

Launch around January, 2-3 months before peak winter season (April peaks). This pre-peak timing lets you build reviews when competition is -136% lower than peak months. Avoid launching during peak season when established listings dominate, or slow months (January-September) when gaining traction is harder.

The most common amenities in West Jamaica listings include: Air Conditioning (97%), Kitchen (95%), Tv (85%), Washing Machine (71%), Balcony (68%). Amenities that boost revenue the most include Pool, Air Conditioning, Hot Tub, with Pool properties earning approximately 138% more ($10.0M/year vs $4.2M/year).

Monthly estimated revenue per listing in West Jamaica over the last 12 months: May: $173K, June: $203K, July: $238K, August: $213K, September: $123K, October: $151K, November: $181K, December: $223K, January: $166K, February: $166K, March: $241K, April: $253K. These figures are based on RevPAR (revenue per available room) multiplied by the number of days in each month.

The overall average nightly rate in West Jamaica is $43K, up 4% year-over-year. By property size: 1-bedroom properties average $19K/night, 2-bedroom properties average $26K/night, 3-bedroom properties average $46K/night, 4+ bedroom properties average $172K/night. Rates peak in November and are lowest in September.

Guests in West Jamaica book an average of 26 days in advance, down 29% from last year. By property size: 1-bedroom: 23 days, 2-bedroom: 24 days, 3-bedroom: 29 days, 4+ bedroom: 39 days. Larger properties tend to have longer booking windows as guests plan group trips further ahead.

Over the past year, the West Jamaica Airbnb and VRBO market has seen: supply -4%, revenue -25%, occupancy -5%, ADR +4%, and lead time -29%. Rising nightly rates alongside shrinking lead times suggest a shift toward last-minute bookings, indicating that hosts are struggling to maintain occupancy levels despite the reduction in overall market supply.

In West Jamaica, Saturday sees the highest booking demand while Tuesday has the lowest. Nightly rates peak on Friday and are lowest on Tuesday. Weekends show 16% higher occupancy than weekdays.