West Jamaica
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Annual revenue (actual)
JMD5.4m
12 mo avg
↑5%
from prior 12 mo
Occupancy rate
37%
12 mo avg
↑0%
from prior 12 mo
Avg daily rate
JMD35,796
12 mo avg
↑6%
from prior 12 mo
Lead time
29 days
12 mo avg
↓5 days
from prior 12 mo
Revpar
JMD11,302
12 mo avg
↓3%
from prior 12 mo
Methodology note: Figures reflect West Jamaica market data as of October 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Revenue per listing by bedroom
Annual revenue per listing, broken down by bedroom count. Compare which property sizes perform best.
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Tracks how the number of active listings changes over time. Rising supply with flat revenue may indicate saturation.
Performance metrics by bedroom
Breakdown of revenue, property values, yields, supply, and cleaning fees for each bedroom type.
Bedrooms
Annual Rev
Supply
Revenue boost by amenity
Shows how specific amenities impact revenue. Beware false correlation i.e. more expensive properties tend to have pools or views.
| Amenity | Listings With | Revenue Boost | Revenue With | Revenue Without |
|---|---|---|---|---|
| Sauna | — | +$16,137,722 | — | — |
| Barbecue | 🔒 6•• (••%) | 🔒 +$7•••••• (+•••%) | 🔒 $1••••••• | 🔒 $5•••••• |
| Hot Tub | 🔒 1•• (•%) | 🔒 +$6•••••• (+••%) | 🔒 $1••••••• | 🔒 $7•••••• |
| Pool | 🔒 1••• (••%) | 🔒 +$5•••••• (+•••%) | 🔒 $9•••••• | 🔒 $4•••••• |
| Bicycles | 🔒 3• (•%) | 🔒 +$4•••••• (+••%) | 🔒 $1••••••• | 🔒 $7•••••• |
| TV | 🔒 2••• (••%) | 🔒 +$3•••••• (+••%) | 🔒 $7•••••• | 🔒 $4•••••• |
| EV Charger | 🔒 2• (•%) | 🔒 +$2•••••• (+••%) | 🔒 $9•••••• | 🔒 $7•••••• |
| Lake Access | 🔒 1• (•%) | 🔒 +$1•••••• (+••%) | 🔒 $9•••••• | 🔒 $7•••••• |
| Internet | 🔒 2••• (••%) | 🔒 +$1•••••• (+••%) | 🔒 $7•••••• | 🔒 $6•••••• |
Nightly rate by day of week
Average nightly rate for each day of the week. Most markets see higher rates on weekends.
Occupancy rate by day of week
Shows booking patterns throughout the week. Helps understand demand cycles.
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
Studio (12.0 nights)
1 bedroom (7.5 nights)
2 bedrooms (7.1 nights)
4+ bedrooms (5.8 nights)
3 bedrooms (5.6 nights)
Cleaning fee by bedroom
4+ bedrooms (JMD 120)
3 bedrooms (JMD 77)
1 bedroom (JMD 64)
2 bedrooms (JMD 56)
Studio (JMD 41)
Professional host share
Independent hosts (59%)
Professionally managed (41%)
Over the 12 months ending September 2026, the West Jamaica market averaged 6,672 active Airbnb and VRBO listings, down 1% from a year earlier and up 22% over two years.
An average West Jamaica listing earns $3.2M/year. High-performing listings earn $16.5M, while low-performing listings earn $1.1M.
Average occupancy in West Jamaica is 22%, producing RevPAR of $7K per available night.
4+ bedroom listings generate the highest average annual revenue in West Jamaica, at $9.8M.
Rules vary across West Jamaica. Negril: Lenient. Tourist Board registration theoretically required, but minimal enforcement. Most hosts operate without formal permits. Light oversight. Montego Bay: Lenient. Jamaica Tourist Board licensing exists but enforcement is inconsistent. Many properties operate informally without consequences. Lucea: Lenient. Minimal regulatory framework, virtually no enforcement. Hosts typically operate without registration or permits with little government oversight. Verify requirements for the property's jurisdiction.
The West Jamaica Airbnb and VRBO market appears broadly balanced. Supply has declined 1% year-over-year, while RevPAR has increased 1%, showing no clear supply-demand imbalance.
RevPAR is highest in July and August; it is lowest in October and September.
The most common amenities are Internet (98%), TV (98%), Air Conditioning (97%). The strongest positive revenue associations are Bbq (+130%), Pool (+113%), TV (+67%).
Average daily rate in West Jamaica is $43K, up 4% year-over-year. Rates peak in November and are lowest in September.
Guests in West Jamaica book an average of 28 days in advance, down 11% from last year. Booking windows range from 24 days for 1-bedroom listings to 40 days for 4+ bedroom listings.
Booking demand is highest on Saturday and lowest on Tuesday. Nightly rates peak on Friday and are lowest on Tuesday. Weekend occupancy is 17% higher than weekday occupancy.
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