Savona

As of June 2026, Savona, Genoa, Varazze have 2,739 active Airbnb and VRBO listings. This represents a 11% decrease from the previous year.

The average Airbnb or VRBO in Savona generates €14K per year. High-performing properties earn €33K/year, while low-performing properties earn €7K/year. This significant revenue spread suggests that market success is heavily bifurcated, with top-tier assets capturing a disproportionate share of demand despite a 23% year-over-year revenue contraction across the broader market.

Airbnb and VRBO can be profitable in Savona. Average annual revenue is €14K with 30% occupancy. High-performing properties earn up to €33K/year. The 30% occupancy rate highlights a challenging environment where supply reduction has not yet offset the sharp decline in overall revenue, indicating that only the most competitive listings maintain high utilization.

The average occupancy rate for Airbnbs and VRBOs in Savona is 30%. This occupancy level, combined with an average nightly rate of €143, results in a RevPAR (revenue per available room) of €26 per day.

4+ bedroom properties demonstrate the strongest performance in Savona, with annual revenue of €30K. These properties balance operating costs and rental demand most effectively in the Savona market. Property performance varies significantly by location, amenities, and management quality.

Short-term rental regulations vary by jurisdiction in the Savona area. Savona: Moderate. Regional registration (CIR code) required, tourist tax collection mandatory. Standard enforcement through tax audits. Genoa: Moderate. CIR registration, SCIA communication to municipality, tourist tax. Periodic checks, fines for non-compliance but many unregistered units operate. Varazze: Moderate. Liguria regional CIR code required, municipal communication, tourist tax. Light enforcement, some hosts operate without registration. Always verify current regulations with local authorities and obtain necessary permits before operating a short-term rental.

The Savona Airbnb and VRBO market is currently showing balanced conditions. Supply has declined 11% year-over-year, while RevPAR has decreased 23%. This indicates balanced supply-demand dynamics. The drop in revenue per available room amidst shrinking supply suggests that demand is softening faster than hosts are exiting the market, pointing toward persistent pricing pressure.

Launch around May, 2-3 months before peak summer season (August peaks). This pre-peak timing lets you build reviews when competition is 31% lower than peak months. Avoid launching during peak season when established listings dominate, or slow months (January-February) when gaining traction is harder.

The most common amenities in Savona listings include: Kitchen (92%), Washing Machine (90%), Tv (87%), Heating (78%), Air Conditioning (70%). Amenities that boost revenue the most include Pool, Gym, Bbq, with Pool properties earning approximately 44% more (€36K/year vs €25K/year).

Monthly estimated revenue per listing in Savona over the last 12 months: May: €746, June: €1K, July: €1K, August: €2K, September: €989, October: €662, November: €348, December: €640, January: €408, February: €291, March: €457, April: €989. These figures are based on RevPAR (revenue per available room) multiplied by the number of days in each month.

The overall average nightly rate in Savona is €143, up 11% year-over-year. By property size: 1-bedroom properties average €120/night, 2-bedroom properties average €148/night, 3-bedroom properties average €189/night, 4+ bedroom properties average €438/night. Rates peak in August and are lowest in May.

Guests in Savona book an average of 29 days in advance, down 31% from last year. By property size: 1-bedroom: 27 days, 2-bedroom: 30 days, 3-bedroom: 38 days, 4+ bedroom: 42 days. Larger properties tend to have longer booking windows as guests plan group trips further ahead.

Over the past year, the Savona Airbnb and VRBO market has seen the following changes: supply declined 11%, revenue per listing decreased 23%, occupancy fell 11%, average nightly rates increased 11%, and lead time decreased 31%. These metrics reveal a market shifting toward shorter booking windows and higher price sensitivity, where increased nightly rates are failing to compensate for lower overall occupancy.

In Savona, Saturday sees the highest booking demand while Monday has the lowest. Nightly rates peak on Saturday and are lowest on Thursday. Weekends show 15% higher occupancy than weekdays.