Shillong
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Overview
Annual Rev
₹350.3k
12 mo avg
↓6%
from prior 12 mo
Occupancy rate
20%
12 mo avg
↓7%
from prior 12 mo
Avg daily rate
₹2,819
12 mo avg
↑13%
from prior 12 mo
Lead time
10 days
12 mo avg
↓4 days
from prior 12 mo
Revpar
₹727
12 mo avg
↓10%
from prior 12 mo
Methodology note: Figures reflect Shillong market data as of September 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Revenue per listing by bedroom
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Performance metrics by bedroom
Bedrooms
Annual Rev
Supply
Revenue boost by amenity
| Amenity | Listings With | Revenue Boost | Revenue With | Revenue Without |
|---|---|---|---|---|
| Barbecue | — | +₹867,307 | — | — |
| Heating | 🔒 8• (••%) | 🔒 +₹3••••• (+••%) | 🔒 ₹7••••• | 🔒 ₹4••••• |
| Parking | 🔒 2•• (••%) | 🔒 +₹2••••• (+••%) | 🔒 ₹6••••• | 🔒 ₹3••••• |
| TV | 🔒 2•• (••%) | 🔒 +₹8•••• (+••%) | 🔒 ₹6••••• | 🔒 ₹5••••• |
| Internet | 🔒 1•• (••%) | 🔒 +₹1•••• (+•%) | 🔒 ₹5••••• | 🔒 ₹5••••• |
Nightly rate by day of week
Occupancy rate by day of week
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
1 bedroom (5.2 nights)
2 bedrooms (3.5 nights)
4+ bedrooms (3.3 nights)
3 bedrooms (3.3 nights)
Cleaning fee by bedroom
1 bedroom (₹0)
2 bedrooms (₹0)
3 bedrooms (₹0)
4+ bedrooms (₹0)
Professional host share
Professionally managed (58%)
Independent hosts (42%)
Over the 12 months ending August 2026, the Shillong market averaged 1,295 active Airbnb and VRBO listings, up 37% from a year earlier and up 232% over two years.
An average Shillong listing earns ₹224K/year. High-performing listings earn ₹951K, while low-performing listings earn ₹70K.
Average occupancy in Shillong is 16%, producing RevPAR of ₹520 per available night.
4+ bedroom listings generate the highest average annual revenue in Shillong, at ₹386K.
Rules vary across Shillong. Shillong: Lenient. No specific STR regulations. Tourism registration encouraged but rarely enforced. Hosts operate freely with minimal oversight. Guwahati: Lenient. Basic hotel/guesthouse registration under Assam Tourism optional. Minimal enforcement, widespread informal operations. Cherrapunji: Lenient. No formal STR framework. Homestays operate informally under tourism promotion. Virtually no enforcement in practice. Verify requirements for the property's jurisdiction.
The Shillong Airbnb and VRBO market shows signs of oversaturation. Supply has grown 37% year-over-year, while RevPAR has decreased 4%, suggesting supply is outpacing demand.
RevPAR is highest in December and June; it is lowest in August and February.
The most common amenities are Kitchen (99%), Parking (95%), Internet (92%). The strongest positive revenue associations are Bbq (+107%), Parking (+66%), Heating (+50%).
Average daily rate in Shillong is ₹3K, up 4% year-over-year. Rates peak in May and are lowest in August.
Guests in Shillong book an average of 12 days in advance, down 22% from last year. Booking windows range from 11 days for 1-bedroom listings to 16 days for 4+ bedroom listings.
Booking demand is highest on Saturday and lowest on Tuesday. Nightly rates peak on Monday and are lowest on Sunday. Weekend occupancy is 26% higher than weekday occupancy.