Shillong

As of June 2026, Shillong, Guwahati, Cherrapunji have 1,115 active Airbnb and VRBO listings. This represents a 22% increase from the previous year.

The average Airbnb or VRBO in Shillong generates ₹210K per year. High-performing properties earn ₹911K/year, while low-performing properties earn ₹62K/year. Supply has grown 21.5% year-over-year while revenue declined 15.4%, signaling intensifying competition outpacing demand. The 4.3x gap between high and average performers suggests significant market segmentation where differentiation substantially impacts returns.

Airbnb and VRBO can be profitable in Shillong. Average annual revenue is ₹210K with 15% occupancy. High-performing properties earn up to ₹911K/year. Supply growth of 21.5% YoY outpaces declining revenues, indicating intensifying competition and market saturation. The 4.3x gap between average and top performers suggests significant differentiation opportunities, though most properties struggle with the current demand environment.

The average occupancy rate for Airbnbs and VRBOs in Shillong is 15%. This occupancy level, combined with an average nightly rate of ₹3K, results in a RevPAR (revenue per available room) of ₹490 per day.

3-bedroom properties demonstrate the strongest performance in Shillong, with annual revenue of ₹345K. These properties balance operating costs and rental demand most effectively in the Shillong market. Property performance varies significantly by location, amenities, and management quality.

Short-term rental regulations vary by jurisdiction in the Shillong area. Shillong: Lenient. No specific STR regulations. General trade license may apply. Minimal enforcement, hosts operate freely. Guwahati: Lenient. No dedicated STR framework. Basic business registration suggested. Light enforcement, market largely unregulated. Cherrapunji: Lenient. No formal STR rules. Tourism encouraged with minimal oversight. Virtually no enforcement, informal operations common. Always verify current regulations with local authorities and obtain necessary permits before operating a short-term rental.

The Shillong Airbnb and VRBO market is currently showing oversaturated conditions. Supply has grown 22% year-over-year, while RevPAR has decreased 15%. This indicates supply growth outpacing demand, pressuring returns. The 15% occupancy rate reflects intense competition for limited bookings, while the wide gap between average revenue ($210K) and high-performing properties ($910K) suggests market performance is highly concentrated among top-tier listings.

Launch around September, 2-3 months before peak fall season (December peaks). This pre-peak timing lets you build reviews when competition is -23% lower than peak months. Avoid launching during peak season when established listings dominate, or slow months (August-February) when gaining traction is harder.

The most common amenities in Shillong listings include: Kitchen (98%), Tv (90%), Air Conditioning (66%), Balcony (37%), Heating (35%). Amenities that boost revenue the most include Heating, Tv, Washing Machine, with Heating properties earning approximately 61% more (₹806K/year vs ₹501K/year).

Monthly estimated revenue per listing in Shillong over the last 12 months: May: ₹17K, June: ₹14K, July: ₹15K, August: ₹12K, September: ₹11K, October: ₹16K, November: ₹17K, December: ₹25K, January: ₹14K, February: ₹10K, March: ₹13K, April: ₹15K. These figures are based on RevPAR (revenue per available room) multiplied by the number of days in each month.

The overall average nightly rate in Shillong is ₹3K, up 9% year-over-year. By property size: 1-bedroom properties average ₹2K/night, 2-bedroom properties average ₹4K/night, 3-bedroom properties average ₹6K/night, 4+ bedroom properties average ₹10K/night. Rates peak in May and are lowest in August.

Guests in Shillong book an average of 12 days in advance, down 24% from last year. By property size: 1-bedroom: 12 days, 2-bedroom: 13 days, 3-bedroom: 13 days, 4+ bedroom: 17 days. Larger properties tend to have longer booking windows as guests plan group trips further ahead.

Over the past year, the Shillong Airbnb and VRBO market has seen the following changes: supply grew 22%, revenue per listing decreased 15%, occupancy fell 28%, average nightly rates increased 9%, and lead time decreased 24%. The sharp supply increase outpacing occupancy decline signals intensifying competition, while the significant gap between average ($210K) and top-performing listings ($910K) suggests market consolidation favoring premium properties.

In Shillong, Saturday sees the highest booking demand while Tuesday has the lowest. Nightly rates peak on Monday and are lowest on Saturday. Weekends show 22% higher occupancy than weekdays.