Yogyakarta

As of May 2026, Yogyakarta, Prambanan, Borobudur have 2,340 active Airbnb and VRBO listings. This represents a 4% increase from the previous year.

The average Airbnb or VRBO in Yogyakarta generates Rp70M per year. High-performing properties earn Rp261M/year, while low-performing properties earn Rp23M/year. The massive variance between high and low earners suggests that revenue potential is heavily concentrated in a small segment of listings rather than distributed evenly across the market.

Airbnb and VRBO can be profitable in Yogyakarta. Average annual revenue is Rp70M with 17% occupancy. High-performing properties earn up to Rp261M/year. This significant performance gap indicates that while the market average is modest, top-tier assets capture substantially higher returns despite stagnant overall supply and shrinking revenue trends.

The average occupancy rate for Airbnbs and VRBOs in Yogyakarta is 17%. This occupancy level, combined with an average nightly rate of Rp1137K, results in a RevPAR (revenue per available room) of Rp159K per day.

4+ bedroom properties demonstrate the strongest performance in Yogyakarta, with annual revenue of Rp128M. These properties balance operating costs and rental demand most effectively in the Yogyakarta market. Property performance varies significantly by location, amenities, and management quality.

Short-term rental regulations vary by jurisdiction in the Yogyakarta area. Yogyakarta: Lenient. Tourism business registration (TDUP) required but rarely enforced. Many hosts operate informally without permits. Minimal government oversight in practice. Prambanan: Lenient. Part of Sleman Regency requiring tourism permits, but enforcement is minimal. Most homestays and guesthouses operate informally near temple area. Borobudur: Lenient. Under Magelang Regency jurisdiction requiring business permits, but enforcement weak. Local homestays commonly operate without formal registration. Always verify current regulations with local authorities and obtain necessary permits before operating a short-term rental.

The Yogyakarta Airbnb and VRBO market is currently showing balanced conditions. Supply has grown 4% year-over-year, while RevPAR has decreased 7%. This indicates balanced supply-demand dynamics. The contraction in revenue amidst rising supply suggests that current market volume is struggling to absorb new inventory, leading to heightened competitive pressure.

Launch around September, 2-3 months before peak winter season (December peaks). This pre-peak timing lets you build reviews when competition is 12% lower than peak months. Avoid launching during peak season when established listings dominate, or slow months (November-February) when gaining traction is harder.

The most common amenities in Yogyakarta listings include: Air Conditioning (98%), Kitchen (97%), Tv (94%), Pool (51%), Private Yard (33%). Amenities that boost revenue the most include Bbq, Hot Tub, Pool, with Bbq properties earning approximately 89% more (Rp331M/year vs Rp175M/year).

Monthly estimated revenue per listing in Yogyakarta over the last 12 months: May: Rp5028K, June: Rp5414K, July: Rp6110K, August: Rp4516K, September: Rp3850K, October: Rp3458K, November: Rp3518K, December: Rp9122K, January: Rp4930K, February: Rp2808K, March: Rp5852K, April: Rp3721K. These figures are based on RevPAR (revenue per available room) multiplied by the number of days in each month.

The overall average nightly rate in Yogyakarta is Rp1137K, up 21% year-over-year. By property size: 1-bedroom properties average Rp628K/night, 2-bedroom properties average Rp1053K/night, 3-bedroom properties average Rp1401K/night, 4+ bedroom properties average Rp2099K/night. Rates peak in December and are lowest in May.

Guests in Yogyakarta book an average of 19 days in advance, down 20% from last year. By property size: 1-bedroom: 18 days, 2-bedroom: 18 days, 3-bedroom: 18 days, 4+ bedroom: 23 days. Larger properties tend to have longer booking windows as guests plan group trips further ahead.

Over the past year, the Yogyakarta Airbnb and VRBO market has seen the following changes: supply grew 4%, revenue per listing decreased 7%, occupancy fell 22%, average nightly rates increased 21%, and lead time decreased 20%. These shifts highlight a trend where rising price points are failing to offset plummeting occupancy, pointing to a weakening demand-side environment.

In Yogyakarta, Saturday sees the highest booking demand while Tuesday has the lowest. Nightly rates peak on Friday and are lowest on Monday. Weekends show 39% higher occupancy than weekdays.