Surabaya
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Overview
Annual Rev
Rp84.9m
12 mo avg
↓8%
from prior 12 mo
Occupancy rate
🔒 3•%
12 mo avg
••.•%
from prior 12 mo
Avg daily rate
🔒 Rp6•••••
12 mo avg
••.•%
from prior 12 mo
Lead time
14 days
12 mo avg
↓4 days
from prior 12 mo
Revpar
Rp186,099
12 mo avg
↓17%
from prior 12 mo
Methodology note: Figures reflect Surabaya market data as of June 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Revenue per listing by bedroom
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Performance metrics by bedroom
Bedrooms
Annual Rev
Supply
Revenue boost by amenity
| Amenity | Listings With | Revenue Boost | Revenue With | Revenue Without |
|---|---|---|---|---|
| Washing Machine | 88 (30%) | +Rp 63,435,402 (+60%) | Rp 169,686,413 | Rp 106,251,011 |
| 🔒 Amenity | 🔒 5• (••%) | 🔒 +$5••• (+••%) | 🔒 $7•••• | 🔒 $7•••• |
| 🔒 Amenity | 🔒 5• (••%) | 🔒 +$5••• (+••%) | 🔒 $7•••• | 🔒 $7•••• |
| 🔒 Amenity | 🔒 5• (••%) | 🔒 +$5••• (+••%) | 🔒 $7•••• | 🔒 $7•••• |
| 🔒 Amenity | 🔒 5• (••%) | 🔒 +$5••• (+••%) | 🔒 $7•••• | 🔒 $7•••• |
Nightly rate by day of week
Occupancy rate by day of week
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
Studio (7.4 nights)
1 bedroom (6.5 nights)
3 bedrooms (6.2 nights)
2 bedrooms (5.5 nights)
4+ bedrooms (2.8 nights)
Cleaning fee by bedroom
Studio (IDR 0)
1 bedroom (IDR 0)
2 bedrooms (IDR 0)
3 bedrooms (IDR 0)
4+ bedrooms (IDR 0)
Professional host share
Professionally managed (68%)
Independent hosts (32%)
As of June 2026, Surabaya has 607 active Airbnb and VRBO listings. This represents a 1% increase from the previous year.
The average Airbnb or VRBO in Surabaya generates Rp66M per year. High-performing properties earn Rp185M/year, while low-performing properties earn Rp16M/year. With supply essentially flat and revenue declining year-over-year despite minimal competitive pressure, the market shows demand weakness rather than oversupply. The threefold gap between average and high performers, combined with 26% occupancy, suggests significant performance variance driven by factors beyond inventory levels.
Airbnb and VRBO can be profitable in Surabaya. Average annual revenue is Rp66M with 26% occupancy. High-performing properties earn up to Rp185M/year. Minimal supply growth combined with declining revenue suggests market saturation despite low competition intensity, while the significant gap between average and top performers indicates uneven market conditions where property differentiation heavily influences returns.
The average occupancy rate for Airbnbs and VRBOs in Surabaya is 26%. This occupancy level, combined with an average nightly rate of Rp695K, results in a RevPAR (revenue per available room) of Rp133K per day.
3-bedroom properties demonstrate the strongest performance in Surabaya, with annual revenue of Rp143M. These properties balance operating costs and rental demand most effectively in the Surabaya market. Property performance varies significantly by location, amenities, and management quality.
Short-term rental regulations vary by jurisdiction in the Surabaya area. Surabaya: Lenient. No specific short-term rental regulations or licensing requirements. Operates in regulatory gray area with minimal government oversight. Hotels regulated but private STRs largely unmonitored. Hosts operate freely on platforms like Airbnb without permits. Enforcement practically non-existent for individual property owners. Always verify current regulations with local authorities and obtain necessary permits before operating a short-term rental.
The Surabaya Airbnb and VRBO market is currently showing balanced conditions. Supply has grown 1% year-over-year, while RevPAR has decreased 8%. This indicates balanced supply-demand dynamics. The significant gap between high and average revenue suggests performance is highly concentrated among top listings, while the 26% occupancy rate reflects underutilized capacity across the broader market.
Launch around September, 2-3 months before peak winter season (December peaks). This pre-peak timing lets you build reviews when competition is -52% lower than peak months. Avoid launching during peak season when established listings dominate, or slow months (January-February) when gaining traction is harder.
The most common amenities in Surabaya listings include: Air Conditioning (100%), Tv (100%), Kitchen (98%), Pool (95%), Gym (72%). Amenities that boost revenue the most include Washing Machine, Hot Tub, Parking, with Washing Machine properties earning approximately 71% more (Rp185M/year vs Rp108M/year).
Monthly estimated revenue per listing in Surabaya over the last 12 months: May: Rp3676K, June: Rp4232K, July: Rp4509K, August: Rp3731K, September: Rp4163K, October: Rp3940K, November: Rp3999K, December: Rp6255K, January: Rp3667K, February: Rp2901K, March: Rp4136K, April: Rp3438K. These figures are based on RevPAR (revenue per available room) multiplied by the number of days in each month.
The overall average nightly rate in Surabaya is Rp695K, up 13% year-over-year. By property size: 1-bedroom properties average Rp489K/night, 2-bedroom properties average Rp810K/night, 3-bedroom properties average Rp1313K/night, 4+ bedroom properties average Rp1748K/night. Rates peak in December and are lowest in April.
Guests in Surabaya book an average of 15 days in advance, down 19% from last year. By property size: 1-bedroom: 13 days, 2-bedroom: 16 days, 3-bedroom: 18 days, 4+ bedroom: 23 days. Larger properties tend to have longer booking windows as guests plan group trips further ahead.
Over the past year, the Surabaya Airbnb and VRBO market has seen the following changes: supply grew 1%, revenue per listing decreased 8%, occupancy fell 16%, average nightly rates increased 13%, and lead time decreased 19%. The sharp occupancy decline despite rate increases signals weakening demand relative to supply, suggesting guests are more price-sensitive. The substantial gap between average and high-performing listings indicates significant performance disparity, reflecting a bifurcated market where competition intensifies for mid-tier properties.
In Surabaya, Saturday sees the highest booking demand while Monday has the lowest. Nightly rates peak on Friday and are lowest on Tuesday. Weekends show 27% higher occupancy than weekdays.