Bali (east)

As of June 2026, Ubud, Sanur, Candidasa have 1,515 active Airbnb and VRBO listings. This represents a 4% increase from the previous year.

The average Airbnb or VRBO in Bali (East) generates Rp181M per year. High-performing properties earn Rp994M/year, while low-performing properties earn Rp44M/year. With supply growing 3.9% YoY against a 23.6% revenue decline and 21% occupancy, the market faces intensifying competition where performance increasingly diverges—high performers earn 5.5x average returns, indicating selective demand concentration.

Airbnb and VRBO can be profitable in Bali (East). Average annual revenue is Rp181M with 21% occupancy. High-performing properties earn up to Rp994M/year. Despite minimal supply growth, revenue declined significantly year-over-year, signaling intensifying competition and softer demand conditions. The substantial gap between average and high performers suggests market stratification, where differentiation increasingly determines profitability.

The average occupancy rate for Airbnbs and VRBOs in Bali (East) is 21%. This occupancy level, combined with an average nightly rate of Rp2422K, results in a RevPAR (revenue per available room) of Rp394K per day.

4+ bedroom properties demonstrate the strongest performance in Bali (East), with annual revenue of Rp560M. These properties balance operating costs and rental demand most effectively in the Bali (East) market. Property performance varies significantly by location, amenities, and management quality.

Short-term rental regulations vary by jurisdiction in the Bali (East) area. Ubud: Lenient. Business license (SIUP) and tourism permit (TDUP) required, but enforcement is minimal. Many villas and guesthouses operate informally without proper permits. Local authorities rarely check compliance. Sanur: Lenient. Same permit requirements as Ubud (SIUP, TDUP), plus neighborhood association approval. Enforcement is light; many properties operate without full documentation. Occasional checks in larger developments only. Candidasa: Lenient. Tourism permits theoretically required, but rural location means virtually no enforcement. Most small rentals operate informally with local community acceptance. Always verify current regulations with local authorities and obtain necessary permits before operating a short-term rental.

The Bali (East) Airbnb and VRBO market is currently showing balanced conditions. Supply has grown 4% year-over-year, while RevPAR has decreased 24%. This indicates balanced supply-demand dynamics. The 21% occupancy rate combined with significant revenue decline suggests intensifying competition, while the wide gap between average ($180.7M) and high-performing properties ($994.3M) reveals substantial performance stratification in the market.

Launch around April, 2-3 months before peak summer season (July peaks). This pre-peak timing lets you build reviews when competition is -29% lower than peak months. Avoid launching during peak season when established listings dominate, or slow months (December-February) when gaining traction is harder.

The most common amenities in Bali (East) listings include: Kitchen (82%), Air Conditioning (81%), Pool (76%), Balcony (56%), Private Yard (55%). Amenities that boost revenue the most include Hot Tub, Pool, Gym, with Hot Tub properties earning approximately 87% more (Rp1026M/year vs Rp547M/year).

Monthly estimated revenue per listing in Bali (East) over the last 12 months: May: Rp12M, June: Rp12M, July: Rp16M, August: Rp15M, September: Rp13M, October: Rp11M, November: Rp11M, December: Rp11M, January: Rp9900K, February: Rp8757K, March: Rp12M, April: Rp12M. These figures are based on RevPAR (revenue per available room) multiplied by the number of days in each month.

The overall average nightly rate in Bali (East) is Rp2422K, up 15% year-over-year. By property size: 1-bedroom properties average Rp1665K/night, 2-bedroom properties average Rp2402K/night, 3-bedroom properties average Rp4264K/night, 4+ bedroom properties average Rp8334K/night. Rates peak in February and are lowest in May.

Guests in Bali (East) book an average of 32 days in advance, down 26% from last year. By property size: 1-bedroom: 30 days, 2-bedroom: 34 days, 3-bedroom: 43 days, 4+ bedroom: 41 days. Larger properties tend to have longer booking windows as guests plan group trips further ahead.

Over the past year, the Bali (East) Airbnb and VRBO market has seen the following changes: supply grew 4%, revenue per listing decreased 24%, occupancy fell 25%, average nightly rates increased 15%, and lead time decreased 26%. The combination of rising rates amid falling occupancy and shortened booking windows signals oversupply pressuring demand, while the wide gap between average and top-performing listings suggests success concentrates among premium properties.

In Bali (East), Saturday sees the highest booking demand while Monday has the lowest. Nightly rates peak on Thursday and are lowest on Saturday. Weekends show 11% higher occupancy than weekdays.