Novalja

As of June 2026, Gospić, Plitvice Lakes, Novalja have 1,083 active Airbnb and VRBO listings. This represents a 4% decrease from the previous year.

The average Airbnb or VRBO in Gospić generates kn82K per year. High-performing properties earn kn306K/year, while low-performing properties earn kn36K/year. The stark disparity between top and bottom earners suggests that market success is heavily concentrated rather than broadly distributed across all available listings.

Airbnb and VRBO can be profitable in Gospić. Average annual revenue is kn82K with 24% occupancy. High-performing properties earn up to kn306K/year. This wide revenue variance highlights that current occupancy levels are insufficient for average hosts to capture the market's full financial potential.

The average occupancy rate for Airbnbs and VRBOs in Gospić is 24%. This occupancy level, combined with an average nightly rate of kn1K, results in a RevPAR (revenue per available room) of kn147 per day.

4+ bedroom properties demonstrate the strongest performance in Gospić, with annual revenue of kn191K. These properties balance operating costs and rental demand most effectively in the Gospić market. Property performance varies significantly by location, amenities, and management quality.

Short-term rental regulations vary by jurisdiction in the Gospić area. Gospić: Lenient. Registration with tax authorities required, tourist board notification. Minimal enforcement, most hosts operate informally. Plitvice Lakes: Lenient. Registration needed, safety standards apply. Light enforcement due to tourism focus, widespread informal hosting. Novalja: Moderate. Registration mandatory, categorization system, sojourn tax collection. Moderate enforcement during peak season, stricter in urban zones. Always verify current regulations with local authorities and obtain necessary permits before operating a short-term rental.

The Gospić Airbnb and VRBO market is currently showing balanced conditions. Supply has declined 4% year-over-year, while RevPAR has decreased 26%. This indicates balanced supply-demand dynamics. The contraction in revenue despite lower competition points to a cooling appetite among travelers that outweighs the reduction in available units.

Launch around May, 2-3 months before peak summer season (August peaks). This pre-peak timing lets you build reviews when competition is 22% lower than peak months. Avoid launching during peak season when established listings dominate, or slow months (November-February) when gaining traction is harder.

The most common amenities in Gospić listings include: Kitchen (87%), Tv (85%), Air Conditioning (82%), Heating (73%), Balcony (63%). Amenities that boost revenue the most include Pool, Hot Tub, Washing Machine, with Pool properties earning approximately 102% more (kn385K/year vs kn190K/year).

Monthly estimated revenue per listing in Gospić over the last 12 months: May: kn5K, June: kn6K, July: kn9K, August: kn9K, September: kn5K, October: kn4K, November: kn3K, December: kn3K, January: kn4K, February: kn1K, March: kn2K, April: kn3K. These figures are based on RevPAR (revenue per available room) multiplied by the number of days in each month.

The overall average nightly rate in Gospić is kn1K, up 18% year-over-year. By property size: 1-bedroom properties average kn778/night, 2-bedroom properties average kn1K/night, 3-bedroom properties average kn2K/night, 4+ bedroom properties average kn3K/night. Rates peak in December and are lowest in April.

Guests in Gospić book an average of 30 days in advance, down 29% from last year. By property size: 1-bedroom: 29 days, 2-bedroom: 30 days, 3-bedroom: 35 days, 4+ bedroom: 32 days. Larger properties tend to have longer booking windows as guests plan group trips further ahead.

Over the past year, the Gospić Airbnb and VRBO market has seen the following changes: supply declined 4%, revenue per listing decreased 26%, occupancy fell 19%, average nightly rates increased 18%, and lead time decreased 29%. These metrics reflect a shift toward shorter booking windows and higher price sensitivity, complicating revenue predictability for local hosts.

In Gospić, Saturday sees the highest booking demand while Monday has the lowest. Nightly rates peak on Friday and are lowest on Thursday. Weekends show 21% higher occupancy than weekdays.