Hvar

As of June 2026, Hvar, Split, Brač, Trogir have 2,504 active Airbnb and VRBO listings. This represents a 15% decrease from the previous year.

The average Airbnb or VRBO in Hvar generates kn135K per year. High-performing properties earn kn560K/year, while low-performing properties earn kn56K/year. The massive performance gap indicates that revenue is highly concentrated at the top tier, suggesting that while the market is consolidating, elite inventory captures disproportionate returns despite broader revenue declines.

Airbnb and VRBO can be profitable in Hvar. Average annual revenue is kn135K with 28% occupancy. High-performing properties earn up to kn560K/year. The delta between high and average performers highlights a polarized market where a select few properties sustain high utilization, contrasting with the lower occupancy levels typically seen across the broader local inventory.

The average occupancy rate for Airbnbs and VRBOs in Hvar is 28%. This occupancy level, combined with an average nightly rate of kn1K, results in a RevPAR (revenue per available room) of kn191 per day.

4+ bedroom properties demonstrate the strongest performance in Hvar, with annual revenue of kn495K. These properties balance operating costs and rental demand most effectively in the Hvar market. Property performance varies significantly by location, amenities, and management quality.

Short-term rental regulations vary by jurisdiction in the Hvar area. Hvar: Moderate. Registration required, tourist tax collection mandatory. Seasonal inspections common, unregistered rentals face fines. Active enforcement in peak season. Split: Moderate. Registration and categorization required, fire safety standards. Enforcement increasing with neighbor complaints triggering inspections. Fines issued regularly. Brač: Lenient. Basic registration needed, tourist tax required. Limited inspection capacity, enforcement mostly reactive. Many operate informally without issues. Trogir: Moderate. Registration mandatory, categorization system. Enforcement present but inconsistent. Complaints-driven inspections, periodic crackdowns in Old Town area. Always verify current regulations with local authorities and obtain necessary permits before operating a short-term rental.

The Hvar Airbnb and VRBO market is currently showing balanced conditions. Supply has declined 15% year-over-year, while RevPAR has decreased 35%. This indicates balanced supply-demand dynamics. The simultaneous contraction in both supply and revenue suggests that operators are recalibrating to lower demand levels, effectively preventing a total saturation-driven collapse.

Launch around May, 2-3 months before peak summer season (August peaks). This pre-peak timing lets you build reviews when competition is 39% lower than peak months. Avoid launching during peak season when established listings dominate, or slow months (March-February) when gaining traction is harder.

The most common amenities in Hvar listings include: Air Conditioning (98%), Kitchen (90%), Tv (84%), Balcony (65%), Heating (64%). Amenities that boost revenue the most include Pool, Washing Machine, Bbq, with Pool properties earning approximately 208% more (kn617K/year vs kn200K/year).

Monthly estimated revenue per listing in Hvar over the last 12 months: May: kn6K, June: kn11K, July: kn17K, August: kn18K, September: kn9K, October: kn3K, November: kn727, December: kn892, January: kn451, February: kn214, March: kn735, April: kn3K. These figures are based on RevPAR (revenue per available room) multiplied by the number of days in each month.

The overall average nightly rate in Hvar is kn1K, up 3% year-over-year. By property size: 1-bedroom properties average kn755/night, 2-bedroom properties average kn1K/night, 3-bedroom properties average kn2K/night, 4+ bedroom properties average kn6K/night. Rates peak in July and are lowest in February.

Guests in Hvar book an average of 32 days in advance, down 32% from last year. By property size: 1-bedroom: 29 days, 2-bedroom: 34 days, 3-bedroom: 30 days, 4+ bedroom: 48 days. Larger properties tend to have longer booking windows as guests plan group trips further ahead.

Over the past year, the Hvar Airbnb and VRBO market has seen the following changes: supply declined 15%, revenue per listing decreased 35%, occupancy fell 8%, average nightly rates increased 3%, and lead time decreased 32%. Decreased lead times combined with lower occupancy point to a shift toward last-minute booking patterns in an increasingly price-sensitive environment.

In Hvar, Friday sees the highest booking demand while Monday has the lowest. Nightly rates peak on Friday and are lowest on Wednesday.