Sololá, GT
Part of the Sololá market area
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Overview
Annual Rev
Q164.2k
12 mo avg
↑7%
from prior 12 mo
Occupancy rate
41%
12 mo avg
↓0%
from prior 12 mo
Avg daily rate
Q1,071
12 mo avg
↑6%
from prior 12 mo
Lead time
30 days
12 mo avg
↓3 days
from prior 12 mo
Revpar
Q406
12 mo avg
↑3%
from prior 12 mo
Methodology note: Figures reflect Sololá market data as of June 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Revenue per listing by bedroom
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Performance metrics by bedroom
Bedrooms
Annual Rev
Supply
Revenue boost by amenity
No amenity impact data available.
Nightly rate by day of week
Occupancy rate by day of week
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
1 bedroom (4.6 nights)
3 bedrooms (3.5 nights)
2 bedrooms (3.5 nights)
4+ bedrooms (3.0 nights)
Cleaning fee by bedroom
4+ bedrooms (GTQ 48)
3 bedrooms (GTQ 30)
2 bedrooms (GTQ 21)
1 bedroom (GTQ 18)
Professional host share
Professionally managed (70%)
Independent hosts (30%)
As of June 2026, Panajachel, Sololá have 1,255 active Airbnb and VRBO listings. This represents a 4% decrease from the previous year.
The average Airbnb or VRBO in Sololá generates Q122K per year. High-performing properties earn Q437K/year, while low-performing properties earn Q41K/year. The massive performance gap suggests significant variance in asset monetization, indicating that revenue potential is heavily skewed toward top-tier offerings rather than the market average.
Airbnb and VRBO can be profitable in Sololá. Average annual revenue is Q122K with 27% occupancy. High-performing properties earn up to Q437K/year. This wide earnings spread highlights that while baseline profitability exists, revenue optimization capabilities represent a primary driver for capturing the higher end of the market's income potential.
The average occupancy rate for Airbnbs and VRBOs in Sololá is 27%. This occupancy level, combined with an average nightly rate of Q1K, results in a RevPAR (revenue per available room) of Q262 per day.
4+ bedroom properties demonstrate the strongest performance in Sololá, with annual revenue of Q291K. These properties balance operating costs and rental demand most effectively in the Sololá market. Property performance varies significantly by location, amenities, and management quality.
Short-term rental regulations vary by jurisdiction in the Sololá area. I don't have reliable information about short-term rental regulations or enforcement reality for Panajachel, Sololá, Guatemala. Municipal regulations in smaller Guatemalan cities are often informal or inconsistently documented, and enforcement data is not readily available through standard sources. I recommend contacting the Panajachel municipal office (municipalidad) directly or consulting with local property managers familiar with current practices. Always verify current regulations with local authorities and obtain necessary permits before operating a short-term rental.
The Sololá Airbnb and VRBO market is currently showing balanced with strong demand conditions. Supply has declined 4% year-over-year, while RevPAR has increased 8%. This indicates healthy demand growth outpacing supply. The contraction in supply alongside rising per-unit revenue points to a tightening market where remaining hosts benefit from diminished competitive saturation.
Launch around January, 2-3 months before peak winter season (April peaks). This pre-peak timing lets you build reviews when competition is 4% lower than peak months. Avoid launching during peak season when established listings dominate, or slow months (May-September) when gaining traction is harder.
The most common amenities in Sololá listings include: Kitchen (93%), Balcony (71%), Tv (63%), Lake Access (54%), Private Yard (52%). Amenities that boost revenue the most include Air Conditioning, with Air Conditioning properties earning approximately 156% more (Q60.8M/year vs Q23.7M/year).
Monthly estimated revenue per listing in Sololá over the last 12 months: May: Q6K, June: Q6K, July: Q6K, August: Q6K, September: Q4K, October: Q5K, November: Q8K, December: Q11K, January: Q10K, February: Q9K, March: Q12K, April: Q12K. These figures are based on RevPAR (revenue per available room) multiplied by the number of days in each month.
The overall average nightly rate in Sololá is Q1K, up 15% year-over-year. By property size: 1-bedroom properties average Q777/night, 2-bedroom properties average Q1K/night, 3-bedroom properties average Q2K/night, 4+ bedroom properties average Q3K/night. Rates peak in April and are lowest in November.
Guests in Sololá book an average of 29 days in advance, down 17% from last year. By property size: 1-bedroom: 28 days, 2-bedroom: 28 days, 3-bedroom: 34 days, 4+ bedroom: 36 days. Larger properties tend to have longer booking windows as guests plan group trips further ahead.
Over the past year, the Sololá Airbnb and VRBO market has seen the following changes: supply declined 4%, revenue per listing increased 8%, occupancy fell 1%, average nightly rates increased 15%, and lead time decreased 17%. These metrics reveal a shift toward shorter booking windows and higher pricing power despite slightly lower utilization, signaling a transition toward a more yield-focused environment.
In Sololá, Saturday sees the highest booking demand while Monday has the lowest. Nightly rates peak on Friday and are lowest on Wednesday. Weekends show 25% higher occupancy than weekdays.