Santa Catarina Palopó, GT
Part of the Sololá market area
Unlock the data for all Markets
Overview
Annual Rev
Q197.5k
12 mo avg
↑6%
from prior 12 mo
Occupancy rate
41%
12 mo avg
↓0%
from prior 12 mo
Avg daily rate
Q1,075
12 mo avg
↑7%
from prior 12 mo
Lead time
31 days
12 mo avg
↓2 days
from prior 12 mo
Revpar
Q414
12 mo avg
↑6%
from prior 12 mo
Methodology note: Figures reflect Sololá market data as of September 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Revenue per listing by bedroom
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Performance metrics by bedroom
Bedrooms
Annual Rev
Supply
Revenue boost by amenity
| Amenity | Listings With | Revenue Boost | Revenue With | Revenue Without |
|---|---|---|---|---|
| Bicycles | — | +Q 433,391,277 | — | — |
| Heating | 🔒 4• (•%) | 🔒 +Q 3••••••• (+•••%) | 🔒 Q 5••••••• | 🔒 Q 2••••••• |
Nightly rate by day of week
Occupancy rate by day of week
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
1 bedroom (4.7 nights)
Studio (4.7 nights)
2 bedrooms (3.5 nights)
3 bedrooms (3.4 nights)
4+ bedrooms (2.8 nights)
Cleaning fee by bedroom
4+ bedrooms (GTQ 50)
3 bedrooms (GTQ 31)
2 bedrooms (GTQ 22)
1 bedroom (GTQ 18)
Studio (GTQ 15)
Professional host share
Professionally managed (71%)
Independent hosts (29%)
Over the 12 months ending August 2026, the Sololá market averaged 1,355 active Airbnb and VRBO listings, up 8% from a year earlier and up 43% over two years.
An average Sololá listing earns Q131K/year. High-performing listings earn Q487K, while low-performing listings earn Q43K.
Average occupancy in Sololá is 28%, producing RevPAR of Q284 per available night.
4+ bedroom listings generate the highest average annual revenue in Sololá, at Q299K.
Rules vary across Sololá. I don't have reliable information about short-term rental regulations or enforcement reality for Panajachel, Sololá, Guatemala. Municipal regulations in Guatemala vary significantly by locality, and enforcement data for smaller municipalities like Panajachel is not readily available in accessible sources. I recommend contacting the Panajachel municipal government (municipalidad) directly or consulting with a local attorney familiar with tourism regulations in the Lake Atitlán region for accurate, current information. Verify requirements for the property's jurisdiction.
The Sololá Airbnb and VRBO market appears broadly balanced. Supply has grown 8% year-over-year, while RevPAR has increased 19%, showing no clear supply-demand imbalance.
RevPAR is highest in April and March; it is lowest in September and October.
The most common amenities are Internet (97%), Kitchen (94%), Parking (80%). The strongest positive revenue associations are Air Conditioning (+156%), Heating (+134%).
Average daily rate in Sololá is Q1K, up 12% year-over-year. Rates peak in April and are lowest in November.
Guests in Sololá book an average of 30 days in advance, down 5% from last year. Booking windows range from 29 days for 1-bedroom listings to 36 days for 4+ bedroom listings.
Booking demand is highest on Saturday and lowest on Monday. Nightly rates peak on Friday and are lowest on Wednesday. Weekend occupancy is 27% higher than weekday occupancy.