San Marcos La Laguna, GT
Part of the Quetzaltenango market area
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Annual revenue (actual)
Q47.7k
12 mo avg
↑1%
from prior 12 mo
Occupancy rate
23%
12 mo avg
↓6%
from prior 12 mo
Avg daily rate
Q550
12 mo avg
↑25%
from prior 12 mo
Lead time
13 days
12 mo avg
↓5 days
from prior 12 mo
Revpar
Q102
12 mo avg
↓11%
from prior 12 mo
Methodology note: Figures reflect Quetzaltenango market data as of October 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Revenue per listing by bedroom
Annual revenue per listing, broken down by bedroom count. Compare which property sizes perform best.
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Tracks how the number of active listings changes over time. Rising supply with flat revenue may indicate saturation.
Performance metrics by bedroom
Breakdown of revenue, property values, yields, supply, and cleaning fees for each bedroom type.
Bedrooms
Annual Rev
Supply
Revenue boost by amenity
Shows how specific amenities impact revenue. Beware false correlation i.e. more expensive properties tend to have pools or views.
| Amenity | Listings With | Revenue Boost | Revenue With | Revenue Without |
|---|---|---|---|---|
| Pool | — | +Q 99,973 | — | — |
| Barbecue | 🔒 3• (••%) | 🔒 +Q 5•••• (+••%) | 🔒 Q 1••••• | 🔒 Q 8•••• |
| Parking | 🔒 1•• (••%) | 🔒 +Q 2•••• (+••%) | 🔒 Q 1••••• | 🔒 Q 8•••• |
| TV | 🔒 1•• (••%) | 🔒 +Q 1•••• (+••%) | 🔒 Q 1••••• | 🔒 Q 8•••• |
Nightly rate by day of week
Average nightly rate for each day of the week. Most markets see higher rates on weekends.
Occupancy rate by day of week
Shows booking patterns throughout the week. Helps understand demand cycles.
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
1 bedroom (10.5 nights)
3 bedrooms (5.2 nights)
2 bedrooms (4.9 nights)
4+ bedrooms (4.3 nights)
Studio (3.1 nights)
Cleaning fee by bedroom
4+ bedrooms (GTQ 23)
Studio (GTQ 16)
2 bedrooms (GTQ 12)
3 bedrooms (GTQ 12)
1 bedroom (GTQ 8)
Professional host share
Independent hosts (54%)
Professionally managed (46%)
Over the 12 months ending September 2026, the Quetzaltenango market averaged 617 active Airbnb and VRBO listings, up 23% from a year earlier and up 130% over two years.
An average Quetzaltenango listing earns Q40K/year. High-performing listings earn Q114K, while low-performing listings earn Q15K.
Average occupancy in Quetzaltenango is 18%, producing RevPAR of Q91 per available night.
4+ bedroom listings generate the highest average annual revenue in Quetzaltenango, at Q78K.
Rules vary across Quetzaltenango. Quetzaltenango: Lenient. No specific short-term rental regulations or registration requirements. Minimal oversight or enforcement by municipal authorities. Chichicastenango: Lenient. No formal permit system for short-term rentals. Tourism-dependent economy with virtually no enforcement of rental restrictions. Panajachel: Lenient. No dedicated short-term rental licensing. Some basic business permits may apply but enforcement is minimal in this tourism-focused lakeside town. Verify requirements for the property's jurisdiction.
The Quetzaltenango Airbnb and VRBO market appears broadly balanced. Supply has grown 23% year-over-year, while RevPAR has increased 3%, showing no clear supply-demand imbalance.
RevPAR is highest in December and June; it is lowest in February and October.
The most common amenities are Kitchen (99%), Internet (97%), TV (93%). The strongest positive revenue associations are Pool (+109%), Air Conditioning (+78%), Bbq (+64%).
Average daily rate in Quetzaltenango is Q621, up 18% year-over-year. Rates peak in January and are lowest in February.
Guests in Quetzaltenango book an average of 19 days in advance. Booking windows range from 16 days for 1-bedroom listings to 21 days for 2-bedroom listings.
Booking demand is highest on Saturday and lowest on Monday. Nightly rates peak on Friday and are lowest on Monday. Weekend occupancy is 61% higher than weekday occupancy.
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