San Marcos La Laguna, GT
Part of the Quetzaltenango market area
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Overview
Annual Rev
Q47k
12 mo avg
↑0%
from prior 12 mo
Occupancy rate
24%
12 mo avg
↓6%
from prior 12 mo
Avg daily rate
Q542
12 mo avg
↑25%
from prior 12 mo
Lead time
13 days
12 mo avg
↓5 days
from prior 12 mo
Revpar
Q100
12 mo avg
↓14%
from prior 12 mo
Methodology note: Figures reflect Quetzaltenango market data as of September 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Revenue per listing by bedroom
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Performance metrics by bedroom
Bedrooms
Annual Rev
Supply
Revenue boost by amenity
| Amenity | Listings With | Revenue Boost | Revenue With | Revenue Without |
|---|---|---|---|---|
| Pool | — | +Q 96,439 | — | — |
| Barbecue | 🔒 3• (••%) | 🔒 +Q 4•••• (+••%) | 🔒 Q 1••••• | 🔒 Q 8•••• |
| TV | 🔒 1•• (••%) | 🔒 +Q 3•••• (+••%) | 🔒 Q 1••••• | 🔒 Q 6•••• |
| Parking | 🔒 1•• (••%) | 🔒 +Q 2•••• (+••%) | 🔒 Q 1••••• | 🔒 Q 7•••• |
| Pets Allowed | 🔒 3• (••%) | 🔒 +Q 4••• (+•%) | 🔒 Q 1••••• | 🔒 Q 9•••• |
Nightly rate by day of week
Occupancy rate by day of week
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
1 bedroom (10.0 nights)
2 bedrooms (5.7 nights)
3 bedrooms (5.0 nights)
4+ bedrooms (4.7 nights)
Studio (4.1 nights)
Cleaning fee by bedroom
4+ bedrooms (GTQ 23)
2 bedrooms (GTQ 13)
3 bedrooms (GTQ 12)
1 bedroom (GTQ 8)
Studio (GTQ 8)
Professional host share
Professionally managed (50%)
Independent hosts (50%)
Over the 12 months ending August 2026, the Quetzaltenango market averaged 600 active Airbnb and VRBO listings, up 19% from a year earlier and up 124% over two years.
An average Quetzaltenango listing earns Q40K/year. High-performing listings earn Q114K, while low-performing listings earn Q15K.
Average occupancy in Quetzaltenango is 17%, producing RevPAR of Q90 per available night.
4+ bedroom listings generate the highest average annual revenue in Quetzaltenango, at Q76K.
Rules vary across Quetzaltenango. Quetzaltenango: Lenient. No formal STR regulations or registration system. Minimal municipal oversight. Hosts operate freely without permits. Chichicastenango: Lenient. No specific STR licensing requirements. Tourism-focused town with informal rental market. No enforcement mechanisms. Panajachel: Lenient. No STR-specific permits required beyond general business registration. Tourist economy with unregulated rental sector. Minimal enforcement. Verify requirements for the property's jurisdiction.
The Quetzaltenango Airbnb and VRBO market appears broadly balanced. Supply has grown 19% year-over-year, while RevPAR has increased 3%, showing no clear supply-demand imbalance.
RevPAR is highest in December and June; it is lowest in February and October.
The most common amenities are Kitchen (98%), Internet (96%), TV (93%). The strongest positive revenue associations are Pool (+107%), Bbq (+54%), Air Conditioning (+52%).
Average daily rate in Quetzaltenango is Q616, up 19% year-over-year. Rates peak in January and are lowest in September.
Guests in Quetzaltenango book an average of 19 days in advance, down 2% from last year. Booking windows range from 16 days for 1-bedroom listings to 21 days for 2-bedroom listings.
Booking demand is highest on Saturday and lowest on Monday. Nightly rates peak on Friday and are lowest on Monday. Weekend occupancy is 58% higher than weekday occupancy.