Thessaloniki

As of May 2026, Thessaloniki, Halkidiki, Katerini have 3,157 active Airbnb and VRBO listings. This represents a 8% decrease from the previous year.

The average Airbnb or VRBO in Thessaloniki generates €15K per year. High-performing properties earn €28K/year, while low-performing properties earn €6K/year. The stark revenue variance suggests that top-tier assets are capturing outsized returns from a tightening market, while underperforming units struggle to gain traction amid shrinking supply.

Airbnb and VRBO can be profitable in Thessaloniki. Average annual revenue is €15K with 41% occupancy. High-performing properties earn up to €28K/year. This significant performance gap highlights that profitability is heavily skewed toward specific segments, as the broader 41% occupancy rate reflects a market undergoing consolidation.

The average occupancy rate for Airbnbs and VRBOs in Thessaloniki is 41%. This occupancy level, combined with an average nightly rate of €88, results in a RevPAR (revenue per available room) of €28 per day.

4+ bedroom properties demonstrate the strongest performance in Thessaloniki, with annual revenue of €32K. These properties balance operating costs and rental demand most effectively in the Thessaloniki market. Property performance varies significantly by location, amenities, and management quality.

Short-term rental regulations vary by jurisdiction in the Thessaloniki area. Thessaloniki: Moderate. Property registry number required, tax registration, municipal notification. Growing enforcement with spot checks and fines for unregistered properties. Halkidiki: Lenient. Basic tax registration and property number needed. Minimal enforcement in tourist areas, many operate informally despite requirements. Katerini: Lenient. Standard registration with tax authorities required. Light enforcement, compliance varies significantly among hosts in practice. Always verify current regulations with local authorities and obtain necessary permits before operating a short-term rental.

The Thessaloniki Airbnb and VRBO market is currently showing balanced with strong demand conditions. Supply has declined 8% year-over-year, while RevPAR has increased 15%. This indicates healthy demand growth outpacing supply. Declining supply paired with rising revenue suggests an improving yield environment for remaining hosts as competition eases.

Launch around January, 2-3 months before peak fall season (April peaks). This pre-peak timing lets you build reviews when competition is -1% lower than peak months. Avoid launching during peak season when established listings dominate, or slow months (June-January) when gaining traction is harder.

The most common amenities in Thessaloniki listings include: Air Conditioning (99%), Tv (97%), Kitchen (96%), Heating (86%), Washing Machine (71%). Amenities that boost revenue the most include Gym, Washing Machine, Air Conditioning, with Gym properties earning approximately 40% more (€23K/year vs €16K/year).

Monthly estimated revenue per listing in Thessaloniki over the last 12 months: May: €733, June: €672, July: €774, August: €893, September: €987, October: €998, November: €871, December: €1K, January: €680, February: €622, March: €885, April: €1K. These figures are based on RevPAR (revenue per available room) multiplied by the number of days in each month.

The overall average nightly rate in Thessaloniki is €88, up 30% year-over-year. By property size: 1-bedroom properties average €74/night, 2-bedroom properties average €108/night, 3-bedroom properties average €144/night, 4+ bedroom properties average €223/night. Rates peak in December and are lowest in May.

Guests in Thessaloniki book an average of 24 days in advance, down 26% from last year. By property size: 1-bedroom: 22 days, 2-bedroom: 27 days, 3-bedroom: 31 days, 4+ bedroom: 35 days. Larger properties tend to have longer booking windows as guests plan group trips further ahead.

Over the past year, the Thessaloniki Airbnb and VRBO market has seen the following changes: supply declined 8%, revenue per listing increased 15%, occupancy fell 2%, average nightly rates increased 30%, and lead time decreased 26%. The combination of higher rates and shorter lead times points to a shift toward more impulsive, premium-driven demand.

In Thessaloniki, Saturday sees the highest booking demand while Tuesday has the lowest. Nightly rates peak on Friday and are lowest on Monday. Weekends show 51% higher occupancy than weekdays.