Thessaloniki
Unlock the data for all Markets
Overview
Annual Rev
€16k
12 mo avg
↑12%
from prior 12 mo
Occupancy rate
40%
12 mo avg
↓4%
from prior 12 mo
Avg daily rate
€79
12 mo avg
↑22%
from prior 12 mo
Lead time
24 days
12 mo avg
↓6 days
from prior 12 mo
Revpar
€31
12 mo avg
↑2%
from prior 12 mo
Methodology note: Figures reflect Thessaloniki market data as of September 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Revenue per listing by bedroom
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Performance metrics by bedroom
Bedrooms
Annual Rev
Supply
Revenue boost by amenity
| Amenity | Listings With | Revenue Boost | Revenue With | Revenue Without |
|---|---|---|---|---|
| Pool | — | +€10,179 | — | — |
| Gym | 🔒 1•• (•%) | 🔒 +€8••• (+••%) | 🔒 €2•••• | 🔒 €1•••• |
| Hot Tub | 🔒 6• (•%) | 🔒 +€6••• (+••%) | 🔒 €2•••• | 🔒 €1•••• |
| EV Charger | 🔒 2• (•%) | 🔒 +€5••• (+••%) | 🔒 €2•••• | 🔒 €1•••• |
| Barbecue | 🔒 1•• (•%) | 🔒 +€3••• (+••%) | 🔒 €2•••• | 🔒 €1•••• |
| Washing Machine | 🔒 2••• (••%) | 🔒 +€3••• (+••%) | 🔒 €1•••• | 🔒 €1•••• |
| Bicycles | 🔒 1• (•%) | 🔒 +€2••• (+••%) | 🔒 €2•••• | 🔒 €1•••• |
| Air conditioning | 🔒 2••• (••%) | 🔒 +€2••• (+••%) | 🔒 €1•••• | 🔒 €1•••• |
| Pets Allowed | 🔒 7•• (••%) | 🔒 +€4•• (+•%) | 🔒 €1•••• | 🔒 €1•••• |
Nightly rate by day of week
Occupancy rate by day of week
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
3 bedrooms (5.7 nights)
2 bedrooms (5.0 nights)
1 bedroom (4.4 nights)
4+ bedrooms (3.0 nights)
Cleaning fee by bedroom
3 bedrooms (€55)
4+ bedrooms (€45)
2 bedrooms (€34)
1 bedroom (€24)
Professional host share
Professionally managed (84%)
Independent hosts (16%)
Over the 12 months ending August 2026, the Thessaloniki market averaged 3,360 active Airbnb and VRBO listings, up 4% from a year earlier and up 31% over two years.
An average Thessaloniki listing earns €16K/year. High-performing listings earn €29K, while low-performing listings earn €7K.
Average occupancy in Thessaloniki is 41%, producing RevPAR of €31 per available night.
4+ bedroom listings generate the highest average annual revenue in Thessaloniki, at €34K.
Rules vary across Thessaloniki. Thessaloniki: Moderate. Property registration number required, tax declaration mandatory. Growing enforcement with spot checks and fines for unregistered properties. Halkidiki: Lenient. Registration number needed but enforcement minimal in tourist areas. Many operate informally, authorities focus on tax collection over compliance. Katerini: Lenient. Basic registration required but limited enforcement capacity. Hosts commonly operate with minimal oversight outside peak season complaints. Verify requirements for the property's jurisdiction.
The Thessaloniki Airbnb and VRBO market appears broadly balanced. Supply has grown 4% year-over-year, while RevPAR has increased 30%, showing no clear supply-demand imbalance.
RevPAR is highest in August and May; it is lowest in January and February.
The most common amenities are Air Conditioning (99%), TV (98%), Kitchen (96%). The strongest positive revenue associations are Gym (+49%), Air Conditioning (+33%), Washing Machine (+22%).
Average daily rate in Thessaloniki is €92, up 28% year-over-year. Rates peak in August and are lowest in February.
Guests in Thessaloniki book an average of 25 days in advance, down 11% from last year. Booking windows range from 23 days for 1-bedroom listings to 37 days for 4+ bedroom listings.
Booking demand is highest on Saturday and lowest on Tuesday. Nightly rates peak on Friday and are lowest on Sunday. Weekend occupancy is 47% higher than weekday occupancy.