Thessaloniki
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Annual revenue (actual)
€16k
12 mo avg
↑13%
from prior 12 mo
Occupancy rate
45%
12 mo avg
↓3%
from prior 12 mo
Avg daily rate
€81
12 mo avg
↑20%
from prior 12 mo
Lead time
25 days
12 mo avg
↓2 days
from prior 12 mo
Revpar
€32
12 mo avg
↑12%
from prior 12 mo
Methodology note: Figures reflect Thessaloniki market data as of October 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Revenue per listing by bedroom
Annual revenue per listing, broken down by bedroom count. Compare which property sizes perform best.
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Tracks how the number of active listings changes over time. Rising supply with flat revenue may indicate saturation.
Performance metrics by bedroom
Breakdown of revenue, property values, yields, supply, and cleaning fees for each bedroom type.
Bedrooms
Annual Rev
Supply
Revenue boost by amenity
Shows how specific amenities impact revenue. Beware false correlation i.e. more expensive properties tend to have pools or views.
| Amenity | Listings With | Revenue Boost | Revenue With | Revenue Without |
|---|---|---|---|---|
| Pool | — | +€11,965 | — | — |
| EV Charger | 🔒 2• (•%) | 🔒 +€9••• (+••%) | 🔒 €2•••• | 🔒 €1•••• |
| Gym | 🔒 1•• (•%) | 🔒 +€7••• (+••%) | 🔒 €2•••• | 🔒 €1•••• |
| Hot Tub | 🔒 5• (•%) | 🔒 +€7••• (+••%) | 🔒 €2•••• | 🔒 €1•••• |
| Barbecue | 🔒 1•• (•%) | 🔒 +€4••• (+••%) | 🔒 €2•••• | 🔒 €1•••• |
| Air conditioning | 🔒 2••• (••%) | 🔒 +€4••• (+••%) | 🔒 €1•••• | 🔒 €1•••• |
| Washing Machine | 🔒 2••• (••%) | 🔒 +€3••• (+••%) | 🔒 €1•••• | 🔒 €1•••• |
| Bicycles | 🔒 1• (•%) | 🔒 +€1••• (+••%) | 🔒 €1•••• | 🔒 €1•••• |
| TV | 🔒 2••• (••%) | 🔒 +€8•• (+•%) | 🔒 €1•••• | 🔒 €1•••• |
| Pets Allowed | 🔒 7•• (••%) | 🔒 +€5•• (+•%) | 🔒 €1•••• | 🔒 €1•••• |
| Heating | 🔒 2••• (••%) | 🔒 +€1•• (+•%) | 🔒 €1•••• | 🔒 €1•••• |
Nightly rate by day of week
Average nightly rate for each day of the week. Most markets see higher rates on weekends.
Occupancy rate by day of week
Shows booking patterns throughout the week. Helps understand demand cycles.
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
2 bedrooms (4.9 nights)
1 bedroom (4.9 nights)
3 bedrooms (4.7 nights)
Studio (3.7 nights)
4+ bedrooms (3.6 nights)
Cleaning fee by bedroom
3 bedrooms (€57)
4+ bedrooms (€46)
2 bedrooms (€34)
1 bedroom (€24)
Studio (€20)
Professional host share
Professionally managed (61%)
Independent hosts (39%)
Over the 12 months ending September 2026, the Thessaloniki market averaged 3,423 active Airbnb and VRBO listings, up 8% from a year earlier and up 33% over two years.
An average Thessaloniki listing earns €16K/year. High-performing listings earn €29K, while low-performing listings earn €7K.
Average occupancy in Thessaloniki is 42%, producing RevPAR of €32 per available night.
4+ bedroom listings generate the highest average annual revenue in Thessaloniki, at €34K.
Rules vary across Thessaloniki. Thessaloniki: Moderate. Property registration number required, tax registration, fire safety compliance. Growing enforcement with inspections and fines for unregistered properties. Halkidiki: Lenient. Registration number needed, basic tax compliance. Limited enforcement outside peak season; many operate informally in smaller villages. Katerini: Lenient. Registration and tax requirements exist but enforcement minimal. Many hosts operate without full compliance; authorities focus on larger operations. Verify requirements for the property's jurisdiction.
The Thessaloniki Airbnb and VRBO market appears broadly balanced. Supply has grown 8% year-over-year, while RevPAR has increased 33%, showing no clear supply-demand imbalance.
RevPAR is highest in September and August; it is lowest in January and February.
The most common amenities are Air Conditioning (99%), TV (98%), Kitchen (96%). The strongest positive revenue associations are Gym (+47%), Air Conditioning (+36%), Washing Machine (+22%).
Average daily rate in Thessaloniki is €93, up 26% year-over-year. Rates peak in September and are lowest in February.
Guests in Thessaloniki book an average of 25 days in advance, down 5% from last year. Booking windows range from 23 days for 1-bedroom listings to 37 days for 4+ bedroom listings.
Booking demand is highest on Saturday and lowest on Tuesday. Nightly rates peak on Friday and are lowest on Monday. Weekend occupancy is 48% higher than weekday occupancy.
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