Naxos

As of May 2026, Naxos, Paros, Mykonos have 5,104 active Airbnb and VRBO listings. This represents a 12% decrease from the previous year.

The average Airbnb or VRBO in Naxos generates €30K per year. High-performing properties earn €105K/year, while low-performing properties earn €15K/year. The massive performance gap suggests that current market revenue is concentrated among a small segment of listings, despite a contraction in total supply that should theoretically bolster yields.

Airbnb and VRBO can be profitable in Naxos. Average annual revenue is €30K with 33% occupancy. High-performing properties earn up to €105K/year. The 33% occupancy rate highlights a challenging utilization environment, where top-tier earnings likely rely on premium pricing power rather than high turnover.

The average occupancy rate for Airbnbs and VRBOs in Naxos is 33%. This occupancy level, combined with an average nightly rate of €223, results in a RevPAR (revenue per available room) of €40 per day.

4+ bedroom properties demonstrate the strongest performance in Naxos, with annual revenue of €66K. These properties balance operating costs and rental demand most effectively in the Naxos market. Property performance varies significantly by location, amenities, and management quality.

Short-term rental regulations vary by jurisdiction in the Naxos area. Naxos: Lenient. Registration with Greek Tourism Organization required, property ID number displayed. Light enforcement, many operate informally. Paros: Lenient. Registration and property ID mandatory, tax compliance expected. Enforcement minimal, widespread informal hosting. Mykonos: Moderate. Registration required, stricter licensing for commercial properties, tax scrutiny higher due to tourism volume. More enforcement than other islands but inconsistent. Always verify current regulations with local authorities and obtain necessary permits before operating a short-term rental.

The Naxos Airbnb and VRBO market is currently showing balanced conditions. Supply has declined 12% year-over-year, while RevPAR has decreased 30%. This indicates balanced supply-demand dynamics. The simultaneous drop in supply and revenue suggests that demand is softening faster than inventory, creating a downward pressure on total market earnings.

Launch around May, 2-3 months before peak summer season (August peaks). This pre-peak timing lets you build reviews when competition is 50% lower than peak months. Avoid launching during peak season when established listings dominate, or slow months (December-January) when gaining traction is harder.

The most common amenities in Naxos listings include: Air Conditioning (97%), Kitchen (92%), Tv (85%), Balcony (74%), Heating (58%). Amenities that boost revenue the most include Pool, Hot Tub, Washing Machine, with Pool properties earning approximately 139% more (€86K/year vs €36K/year).

Monthly estimated revenue per listing in Naxos over the last 12 months: May: €1K, June: €2K, July: €3K, August: €4K, September: €2K, October: €920, November: €227, December: €182, January: €46, February: €84, March: €236, April: €892. These figures are based on RevPAR (revenue per available room) multiplied by the number of days in each month.

The overall average nightly rate in Naxos is €223, up 14% year-over-year. By property size: 1-bedroom properties average €136/night, 2-bedroom properties average €229/night, 3-bedroom properties average €373/night, 4+ bedroom properties average €790/night. Rates peak in August and are lowest in February.

Guests in Naxos book an average of 37 days in advance, down 29% from last year. By property size: 1-bedroom: 36 days, 2-bedroom: 37 days, 3-bedroom: 39 days, 4+ bedroom: 38 days. Larger properties tend to have longer booking windows as guests plan group trips further ahead.

Over the past year, the Naxos Airbnb and VRBO market has seen the following changes: supply declined 12%, revenue per listing decreased 30%, occupancy fell 6%, average nightly rates increased 14%, and lead time decreased 29%. These metrics reflect a shift toward shorter booking windows and higher price sensitivity, as rising nightly rates fail to offset occupancy losses.

In Naxos, Friday sees the highest booking demand while Monday has the lowest. Nightly rates peak on Tuesday and are lowest on Saturday.